Joeffrey Madid

Tomasa Village Brgy. Ususan, Taguig City NCR Philippines

091******** adet31@r.postjobfree.com

OBJECTIVE

To obtain a Senior UX Design Lead or Manager role in a company where I can utilize my skills to lead UX projects on discovering user and business goals, ideation, identify user journey, creative direction, usability challenges and deliver product designs.

CAREER SUMMARY

Has been proactive and detailed Lead UX Designer with 10 + years of proven experience in delivering key projects on consumer brand websites & digital enterprise solutions with variety of UX skillsets and align with Digital Marketing Technologies. Team player and good communication skills.

To utilize my knowledge of different UX skills such as providing UX research, deliver creative ideation and design to support discovery activities and able to help your project create a clear strategy on understanding business goals & user challenges.

To provide performance audit review such as usability testing, analytics, heatmaps to discover the current landscape and able to provide your website design recommendations & target KPI’s. This will help you translate all the improvement factors to the product/website.

Extensive skills on creating workflows designing wireframes, prototypes, and mockups will help you to deliver final website design & creative assets that are ready for sign-off development.

Able to mentor and motivate team members to perform their role by providing governance and best practices in the day-to-day activities and operations.

WORK EXPERIENCE

Medifi Inc. Employment

May 2020 – June 2020

Product/ UX manager (Consultant)

May 2020 – Present

- Manage a product roadmap for a set of features from inception through implementation; collect requirements, establish key performance metrics, craft the user experience, and drive execution

- Collaborate closely with data analytics to dive deep into our data to understand our users

- Work with business leaders to help shape and drive business cases for product features

- Ideate and wireframe new features that will be in the hands of millions of users across the globe

- Identify the essential qualities of each feature: what's important, what's not, how can we limit cost and risk.

- Understand and explain complex technical issues, discern impact, and communicate them to maximize clarity and drive resolution

- Use good judgment to make appropriate trade-offs when scoping and specifying solutions, ensuring that anything we build adds value to the business and continues to delight our users

Achievements:

Growing user adoption continuously increase from 1,000 to 22,000 patient users and doctors.

On-going consultation sustain to 6% and 97% completed consultation rates.

Implementation in the product roadmap key features in the app potentially increase user experience engagement potential increase profit in partnerships with key partners and sponsors.

Kimberly-Clark Philippines Inc. Employment

April 2007 – June 2020

Product/UX Lead Design, Analyst, Researcher

Sep 2015 – June 2020

Responsible for delivering key projects providing UX design assets by designing wireframes, workflow and prototypes in Sketch and use Invision to articulate the design developments presenting with stakeholders and execute design activity in scrum meetings.

I do support digital marketing initiatives to understand website performance by providing UX audit insights such as reviewing analytics, heatmaps, heuristic review, competitive benchmarking, speed testing, accessibility and usability testing to understand the website landscape and provide design recommendation and better UX design strategy.

Achievements:

Achieved the team objectives to align project delivery on quality and target deadlines.

Enabled Digital Marketing initiatives to support brand website goals doubled KPI its engagement this year.

Developed AVP Audio/Video presentation for the organization, team building, key presentations to enabled team building goals.

Institutionalized the UX Team capabilities and engagement process by building governance and best practices increase our investment funding to 300%

Interim Product/UX Design Consultant at Hotel Quickly – Bangkok, Thailand

July 2015 – Aug 2015

Responsible for delivering UX artifacts on visual design to the mobile product app design enhancements in collaborating with the head/product manager.

Conduct a design research for the onboarding design phase to improve user experiences providing design variations.

Achievements:

Delivered on UX design providing creative assets on the product mobile app delivered on time.

Explicitly enabled design research activities to discover the landscape in the competitive market of booking hotel app industry.

Senior Creative Lead / UCD Coach at Kimberly-Clark – Bangkok Thailand

May 2008 – May 2015

Sr. Creative Lead July 2012 - July 2015

Leading a creative team of 4 web designers based in APAC (2 in BKK, 1 In Shanghai & 1 in Manila). Manage the team projects and operations to ensure the individual delivery is on-track based on the target deadline. Provide governance on web design & UCD (User Center Design) engagement process, capability, technology and development process such as A/B Testing, Usability Testing, Wireframe Design, Card Sorting and more UX activities.

Leading creative direction in ideation, design concepts, new capabilities, POC and creative solutions. Sample AVP works (https://vimeo.com/uxtouchpoint) & https://www.behance.net/uxtouchpoint)

Achievements:

Maximized the Digital Services team capability (In-house HQ) to enabled our creative team to drive better team communication by delivering innovative solutions, creative ideas and proof-of-concepts to influence business build better partnership and IT leaders to provide investments.

Enabled my role to grow as UCD Coach to gain in-depth UX knowledge and mentored by Bella Martin our UCD/UX Director also co-author of Universal Methods of Designs book.

Lead UX/Creative Designer June 2010 - June 2012

Manage design project requirements and create UI responsive design for mobile apps, brand websites, internal websites and get design approval and deliver design to translate in web development assets and other rich media. Developed AVP video process & animation.

Achievements:

Transformed our creative team capability to deliver better UX design solutions and better delivery process on quality and on time.

Project lead/ Web Developer May 2008 - May 2010

Manage web development projects for KCP websites for APAC as Project coordinator to understand and review requirements then developed dynamic pages using Microsoft .Net and ASP classic .net application projects. Troubleshoot issues in both backend and SQL database to identify problems and bug fix the issues.

Achievements:

Expanded my knowledge & skills experience to manage web development and enhance project coordination and web developer skillsets in .net technology environment.

Interaction Designer and App Developer (Contractor) at Kimberly-Clark – Philippines

May 2007 – May 2008

Able to fully design and developed the Cost-In-Use desktop application for KCP APAC sales team. Developed the entire solution from User Interface, navigation, business logic layer and interaction as product owner. Utilize and acquire knowledge Crystal Excelsis IDE program to design and developed interactive solution application.

Achievements:

Enabled cost savings of 2 Million Thai Baht investments to develop the solution utilize internal resource build the app tool for sales-driven engagement for APAC region in 6+ years.

Software Engineer at Ayala System Technology Incorporated - Makati PH

Oct 2006 – Feb 2007

Responsible for CRM Technical support for the application deployed in our Bank Client remotely in Japan. Troubleshoot issues and manage configurations to administrate client concerns using PHP Technologies.

Senior Web Designer at Eye Desire Creations, Inc. – Makati PH

Feb 2004 – Sep 2006

Responsible on delivering corporate web design projects as a graphic designer by delivering assets such as logos, creatives, user interfaces, rich media flash and web content using. Managing key client projects offshore and deliver creative website requirements.

Achievements:

Managed and handle key top clients and led the creative team as a senior web designer.

Territorial Manager at One Pharma Company Inc. – Las Pinas PH

Feb 2002 – Sep 2003

Responsible for promoting brand medicines in business areas with medical practitioners.

Generate sales for distribution in pharmacies, clinics, hospitals, distributors and monitor acquired sales.

Achievements:

Achieved sales targets within the first year in the assigned area.

Sales Designer Manager (CAD Designer) at Design Bytes Inc. – Ortigas PH

Mar 2000 – Jan 2002

Managed all key clients requirements design office to closed the sales project and deliver best furniture design experience. To generate lead sales and establish sales relationship to potential clients. To provide cost and design proposal such as 3D AutoCAD presentation materials for office layout requirement and schools, universities for digital library system furniture’s.

Achievements:

Acquired AutoCAD design expertise to generate 3D designs, office layouts, furniture modeling, architectural office blueprints, mechanical on product knowledge present to clients. Installed key-projects such as LG office in PB.com, Warner Brother, CEU & Ateneo University Library.

EDUCATION

Technological University of the Philippines

Bachelor of Graphics Technology, Design Engineering major in Mechanical Engineering,

2003 – 2004

Technological University of the Philippines

Associate of Graphics Technology, Design Engineering major in Mechanical Engineering,

1999 - 2001

Phoenix One - The Knowledge Institute

Diploma courses, E-Technology, 2004 - 2005

Activities and Societies: Basic Programming skills and SQL Database, .Net Visual Studio 2005 C# and VB.net programming, XML programming and Java Programming

CERTIFICATION

Certified User Experience Analyst (CXA) Certification Program Training

Human Factor International (Mumbai, India) September 2016

Certified Usability Analyst™ (CUA) Certification Program Training

Human Factors International (Bangalore, India) February 2015

TRAININGS AND SEMINARS

Digital Marketing Foundation (30+ Courses) – CircusStreet.com (Dec 2019)

Digicon Digital Marketing Conference – IMMAP (June 2018)

Design Thinking for Business Innovation & Become a DT Facilitator– Lee-Sean Huang (May 2017)

Become a Digital Marketer (8 Courses) - Lynda.com (Nov 2017)

Design Thinking Training Workshop - 1 Day - On-Off Group (Nov 2017)

Designing for Productivity in the User experience – Udemy (Mar 2015)

How to Use Task Analysis to Design the Best User Experience – Udemy (Mar 2015)

Developing an Information Architecture with Card Sorting - Udemy (Mar 2015)

Practical Statistics for the User Experience I – Udemy (Apr 2015)

Adobe Conference Product Launching – Adobe 2014, 2013, 2012

UCD Workshop – Kimberly-Clark Neenah US (May 2012)

Public Speaking Workshop - Toastmasters (2011)

Business English Class - Wall Street (2010)

Adobe After Effects CS – PCCI (May 2010)

Adobe Flex Action Scripting 3.0 Basic and Advance – Vox Lab Singapore (Jun 2009)

J2EE Technology – Informatics (2006)

Oracle Database, Linux Server, PL/SQL, SQL Fundamentals – MFI (2006)

PERSONAL INFORMATION

Marital Status - Married

Number of Dependents – 2

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