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Salon/Spa Manager Sales

Qibla, Kuwait City, Kuwait
July 23, 2020

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Louise Ahmadi

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Personal Profile

I'm a confident person who is motivated to constantly perform at the highest level possible

My aim is to be the best while remaining compassionate and professional during my career.

During my career I have gained a variety of management and educational roles and from running my own business to working with some of the largest International hair and beauty companies.

Throughout my career I have shown I am an effective communicator and listener with good multitasking skills.

Employment History

Salon Operations Manager November 2018 -Present

Toni&Guy Kuwait

●Management of 3 Toni&Guy Franchise Salons across 3 countries for Beautique Cosmetics Intl. Kuwait 2 Salons, 1 Oman.

●Find new locations for the Toni&Guy Franchise in GCC

●Plan for new store openings from planning stage with designers and GM for everything from furniture to recruitment for new store openings, currently 2 in Process

●Recruitment for new stores through in- depth trade tests and interview process

●Training and mentoring salon management teams to deliver Toni&Guy customer service to the highest standards

●Retail and Hair Colour education delivered from relevant Managers and brand to new team members.

●Conducting monthly appraisals for the Management team, with support given for managers appraising their teams.

●Have weekly meetings with Head office Management to discuss previous week revenue and staff issues

●Implement monthly promotions for all salons with marketing dept with analized reports given at the end of each month

●Education coordination for Dubai and Kuwait sales team, for their salons.

●Host regional education from Toni&Guy art team, and stage shows at relevant hair & bty events.

●Ensure company SOP are carried out by salon managers daily.

●Driving salon services and retail sales on a daily basis.

●Writing and presenting presentations for sales promotions, results, new locations for company approval.

Operation Manager August 2017-November 2018

Aveda stores for Alshaya

●Manage 5 Aveda brand Stores. 2 in Four Seasons Hotel, 3 in Avenues Phase 4


●Recruitment for new store openings and current sites through In depth trade tests and interview process

●Ensure customer service standards are delivered as requested by the Brand

●Retail and Hair Colour education delivered to new team members and ensuring the knowledge is always fresh in mind for every guest, with regular education for all team.

●Conducting monthly appraisals for team with follow up training if required

●Have daily contact with Four Seasons Hotel Management and Alshaya to increase customer service and satisfaction

●Assisting Alshaya in any marketing needed for the Aveda Brand for new and current stores

●Each team member having one to one daily updates to assist in confidence to upgrade guest services and recommending correct home care

●Daily banking and all financial systems being followed to Alshaya guidelines

●Stock replenishment for 5 stores liaising with brand team and local suppliers

Business Consultant

August 2016-August 2017

●Develop bespoke training plans for new and establish businesses

●Working with Key Accounts and Individual Salons

●Educating teams to build customer Loyalty and Grow Customer base

●Understanding the importance of retail knowledge and how to retail

●Improve customer service to existing customers and new customers at all levels of the business

●HR and Recruitment advice

●Marketing and Social Media training support

Area Manager December 2014-July 2016

Elliott Reeve Hairdressing Group

●Manage 15 salons with 170 staff across North London, Midlands, West Midlands and the North, bringing in 20% increase in 2015 on previous year

●Recruited suitable store staff and planning relevant work schedules

●Man-Management with each store on a daily basis

●Driving higher store sales and bigger profit margins

●Ensured adequate resource planning was in place for both direct and indirect workforce

●Provide HR management, including Disciplinary, Grievance Procedures in all stores following company policy's and procedures

●Developed and maintained all company documentations

●Proactively implement change within the business when required

●Regular Coaching of Store managers to identify commercial opportunities

●Inventory management, Stocktaking, procurement

Southern Education Manager Sept 2012- June 2013

National Education Manager Wholesale Division June 2013-December 2014

The Colomer Group/ Revlon Professional

• Implemented education for 27 Distributor Partners across UK to provide retail

and colour sales education for floor sales teams and Reps to increase turnover for

each branch, and individual salon businesses

• Worked to Budget and inventory control for Freelance education team keeping

within Head office allowances

• Successfully build and deliver PowerPoint presentations

• Working alongside the direct sales team to identify and prospect new business

opportunities across Kent, East Anglia, Central and Greater London, Midlands,

South Wales, South West, Devon and Cornwall, recognising opportunities to

increase salon spend and loyalty

• Territory Cover of sales accounts when on Maternity leave, illness or Rep

territory absence, promoting Monthly deals, latest offers and education

Regional Education Manager May 2004 – Sept 2012

L'Oreal Matrix (Field Based)

•Increased the growth of the Matrix brand through education and retail sales in

Salons and distributor partners, in Kent, East Anglia, Central and Greater London.

•Formulated and delivered monthly New Sales Reps Induction Programme for the

Uk and Ireland

•Coach teams in individual and multi site businesses for Colour and Retail


• Improved sales Reps understanding and knowledge to provide technical training

for salons,helping to increase turnover of retail and improve the use of technical


• Build and present PowerPoint Presentations.

• Designed and managed a comprehensive induction plan for new employees and

freelance education team of 9-12

• Accustomed to deliver adult learning methods and tailored teaching and sales


• Regulate and sell training courses to large groups and businesses.

• Control Budgets from discussion to expenditure.

• Identify and prospect new business opportunities across the regions of Kent, East

Anglia, Central and Greater London.

Area Manager July 2003 - May 2004

Regis Europe Ltd (Field Based)

• Managed 20 Store managers with a team of 120 team members across the South

and South West

Operate within budget constraints monitoring all expenditure and identifying cost


• Liaised on a daily basis with the salon managers to develop and deploy strategic

objectives and assign KPI’s

• Conducted monthly meetings with the salon managers to explain retail

promotions, marketing, sales targets and staffing budgets.

• Successfully store education and training programmes for managers, stylists and

retail sales teams.

• Establish store stock levels and ordering procedure are correct and not exceeded

• Organisation and management of regional shows and promotional events whilst working within budget constraints

Salon Owner Spain August 2000 - July 2003

Store /Training Manager Regis Europe Ltd September 1995 - August 2000

Area Manager Yves Roche April 1994 - October 1995

Department Manager River Island January 1989 - June 1992

Education and Training

Education CSE / 5 O'Level / 2 Sept 1998 – Sept 2001

NVQ Hairdressing Level 3

Management training:- Appraisal & Disciplinary Management Skills & Styles

H&S, Time Management Equal Opportunities

Team Appraisal Diversity & Equality

Commercial Training:- Retail & Merchandising Project Excellence Retail

Sales Training & Techniques Retailing Skills

Customer Service Events Administration

Education Training:- Advanced Presenting Advanced Train the Trainer

Presentation Skills Training the Trainer

Event Planning

IT Competency:- Excel, Power Point, Word


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