Sales Executive

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PROFESSIONAL SYNOPSIS

A result oriented professional with nearly 18 years of vast experience in:

Marketing & Sales Business Development CFA Management

Channel Management Inventory Management Training and Development

Customer management Direct team Handling New Distribution Set Up

Presently associated with BASE CORPORATION LTD BASED AT CHANDIGARH AS REGIONAL SALES MGR.

Adept in conceptualizing, implementing plans/objectives in sync with vision and establishing corporate strategies & budgets for achievement of the targets.

Hands- on experience in charting out sales & marketing strategies and contributing towards enhancing business volumes & growth and achieving profitability norms.

An effective communicator& initiator with good planning, people management & customer orientation skills.

ABOUT BASE CORPORATION LTD AS COMPANY

Base Corporation Limited is one of India's top five battery manufacturers*, specializing in power solutions for automotive, industrial and at-home power solutions.

Founded in 1987, we are headquartered in Bangalore, Karnataka, have our international offices in China and Dubai, and are a TS16949, ISO-9001, and ISO-14001 certified company.

Our products range from 2.5Ah to 200Ah for two-wheelers, automotive, solar, inverters, generator, UPS for both home and industrial usage. With over 1,600 employees and a highly motivated network of 15,000 retailers; we're proud to reach nearly 2,04,000 new customers every month.

Vision

To be the international leader in the field of storage power through innovative ideas which deliver eco-friendly, unique and cost-effective products.

Mission

To be a leader in the power storage category across the automotive, UPS and inverter segments.

Values

Innovativeness, Teamwork, Integrity, Spirit of Learning, Customer Focus, Commitment to Quality, Care and Concern.

CORE COMPETENCIES

Managing sales and marketing operations and ensuring accomplishment of set business targets.

Establishing territory strategies for achievement of top line & bottom-line targets& business planning and assessing revenue potential within business opportunities.

Deftly managing durable products related to BASE CORPORATION LTD (BASE BATTERIES).

Interfacing with clients maintaining relations with them for ensuring continued & repeat business.

Streamlining efforts for attaining goals/ objectives and maintaining customer database to improve reporting & customer service.

Creating and sustaining a dynamic environment that fosters development opportunities & motivating high performance within the team members.

Initiating and developing relationships with key decision makers in target organizations for business development.

Identifying prospective clients from various sectors & generating business from them, thereby achieving business targets.

ORGANIZATIONAL EXPERIENCE

April -2017 Base Corporation Ltd, (Base Batteries) Chandigarh as Regional Sales Manager.

Role:

Handling, 3 CFA’s, Territory of Chandigarh, HRY, Punjab, H.P & J&K distributors, dealer network, field force 17 to 25 people on Rolls of Company, Team of State Head & BDM’s.

Delivering volume for achieving sales and revenue target of 35 to 40 Cr, within assigned territory.

Controlling CFA’s &distributors by developing long term and short term strategies for them.

Effectively taking care of Overall Profitability of Branch.

Forecasting dispatch schedules for effective selling operations for Inverter and Automotive Batteries.

Maintaining Management Information System.

Organizing product launch and demonstration and tying with OEMs for selling inverter and automotive batteries.

Formulating sales plan and promotional activities in concerned areas & managing logistics functions too.

Taking effective steps to generate target revenue of Rs 35-45 Crore per annum.

Highlights:

Improving and creating infrastructure by appointing Distributor & Dealers.

Increasing Sales from 1.5 Cr to 3.5 CR /Rs monthly, thus increasing the profitability of Branch.

Successfully Handled 3 CFA’s operations by cost effective techniques.

Handling a team size of 25 people on role and off role. & revenue of Rs 35-Cr/Annum.

Since Feb’2016 –Mar-2017 Quadrant Tele ventures Ltd- Connect Broadband as Zonal Sales Head-Bathinda.

Role:

Overall Responsible for Retail operation in zone, Handling, Direct Team 26 (FOS),Franchise/Distributor (21),field force of 36 People, Handling Cluster Head/Channel sales Manager and Direct Field officer Sales for Bathinda Zone.

Delivering volume for achieving sales and revenue target of selling 750 Broad Band connection/Month, Managing business Revenue of 10-12 Lacs/monthly within Bathinda Zone of Product DSL/WBB/FTTH/EOC.

Managing and Developing Business by Bringing New rollout for selling Broadband in area where the rollout are required by doing market survey and forecasting sales in the identified area and managing ROI.

Controlling Franchise/distributors by developing long term and short-term strategies for them.

Effectively working with Team DP wise and Node wise with Each team in assigned territory.

Forecasting dispatch schedules of Products for effective selling operations

Maintaining Management Information System

Organizing New product launch & demonstration, Ethernet on Cable (EOC), New Product Launched and Handled.

Formulating sales plan and Sales promotional activities in concerned areas & managing Activities like jogger Park Halla Bol, Canopy, Door to Door, Dhol Activity to increase the sales in Concern Area.

Taking effective steps to generate target revenue for Bathinda Zone.

Highlights:

Successfully Launched New cluster of Ethernet on Cable (EOC) New Product.

Handling a team size of 30-40 people’s on role and off role. & revenue of Rs 1.5 Cr/Annually.

Nov’2014 –Feb ’2016 Base Corporation Ltd, (Base Batteries) Chandigarh as Regional Sales Manager.

Role:

Handling, 3 CFA’s,Territory of Chandigarh, Punjab, H.P & J&K distributors, dealer network, field force 17 to 20 people on Rolls of Company, Team of State Head & BDM’s.

Delivering volume for achieving sales and revenue target of 20 to 24 Cr, within assigned territory.

Controlling CFA’s &distributors by developing long term and short term strategies for them.

Effectively taking care of Overall Profitability of Branch.

Forecasting dispatch schedules for effective selling operations for Inverter and Automotive Batteries.

Maintaining Management Information System.

Organizing product launch and demonstration and tying with OEMs for selling inverter and automotive batteries.

Formulating sales plan and promotional activities in concerned areas & managing logistics functions too.

Taking effective steps to generate target revenue of Rs20 -24Crore per annum.

Highlights:

Improving and creating infrastructure by appointing Distributor & Dealers.

Increasing Sales from 80 Lacs to 1.5 Cr/ monthly, thus increasing the profitability of Branch.

Successfully Handling 3 CFA’s operations by cost effective techniques.

Handling a team size of 20 people’s on role and off role. & revenue of Rs 20-24 Cr/Annum.

Dec’2009-Nov’2014 Reliance Communication Ltd. (BIG TV) Chandigarh as Cluster-Head: Manager.

Role:

Handling, ISP, distributors (20), dealer network of 1200, field force 17 to 20 people in Chandigarh, Amritsar, Ludhiana & Patiala thus effectively taking care of Active customer base of 60,000.

Delivering volume for achieving sales and revenue target of 14 to 15Crores within assigned territory

Controlling distributors by developing long term and short term strategies for them

Effectively taking care of reducing Suspension in the territory by retention and retrieval activities

Forecasting dispatch schedules for effective selling operations

Maintaining Management Information System

Organizing product launch & demonstration

Formulating sales plan and promotional activities in concerned areas & managing logistics functions too

Taking effective steps to generate target revenue of Rs14-15Cr per annum

Highlights:

Received ECF 2010/2011-Star Performer for achieving industry growth.

Improved the activation rate from 150 to 400 sales and revenue from Rs 9 to 15 lakhs in Amritsar Cluster.

Successfully achieved highest Activations in year 2010 in Ludhiana of doing 2200 of Reliance activation/month across North zone and raised revenue from 18 to 24 lakhs /month in 2010 in Ludhiana Cluster.

Handling a team size of 20 people’s on role and off role. & revenue of Rs 14-15 Cr/Annum.

Oct’2005-Dec’2009 Triveni Engineering & Industry Ltd Based at Chandigarh, Punjab, Haryana, Himachal Pradesh Rajasthan & Jammu & Kashmir as Area Sales Manager (Fmcg –Consumer Div).

Role:

Handling Consumer Products like Packaged Sugar, Besan, Maida, Suzi and Flour with Brand Name Shagun.

Handled modern Trade/MFS, (Bharti Wal-Mart, More, Big Bazar, SRS, Vishal Mega Mart & Reliance Fresh).

Formulated sales plan and promotional activities in assigned areas

Handled revenue of Rs 8-9 Crore per annum through implementing right strategies across the channel,covering the gaps by appointing new distributor/stockiest from 2005 to 2009

Controlled stockiest by developing long and short term strategies for each of them

Selection & training of team of SO & PSR for cost effective selling.

Highlights:

Handled 49 distributors, 4000 Retailers and managed 5 sales officer and field force of 17-20 people.

Got Promotion and was promoted as Area Sales Manager from Area Sales Executive.

Successfully handled 5 states –Chandigarh, Haryana, Punjab, Himachal-Pradesh & Jammu & Kashmir.

May’2004-Sep’2005 Hindustan Coco Cola Beverages Pvt. Ltd, Jammu & Kashmir as Sales Executive.

Role:

Distribution and Channel Management.

Primary & Secondary Achievement.

Highlights:

Handled revenue of Rs 4 Cr, per month through 4 distributors and Dealer Network of 1000.

Cracked Deals with Reputed Restaurant and hotel by exclusive selling counter of Coco-coal Brand.

Nov’2001-May’2004 Kellogg’s India Ltd, Chandigarh as Territory Sales In-charge

Role:

Handled the CFA operations of Chandigarh, Punjab & Himachal Pradesh, effectively billing and dispatch schedules

Managed functions of distribution and retail network.

Highlights:

Achieved sales target (primary and secondary)

Has been awarded as Best TSI of year 2003 among 6 TSI Pan India.

Has Opened 21 towns of Himachal Pradesh from appointment of distributors in 1.5 month, thus successful completion of Project apple for Launch of Cheez-It, new snacks

Handled sales in 3 states, Chandigarh, Punjab & Himachal Pradesh

Nov’2000 to Nov’2001 Pidilite Industries Ltd (Fevikol, Fevistick), at Ludhiana as Sales Officer.

Role:

Handled sales activities in Ludhiana & surrounding areas, such as, Moga, Faridkot, Kotakapura, Ferozepur, Abohar.

Maintained & controlled exhaustive distribution and the retail network.

Highlights:

Revenue increased from 2 lakhs to 4.5 lakhs / month by streamlining the distribution network at Ferozepur.

Experience of launching soft-touch and Ranipal throughout in Punjab

EDUCATION

B-TECH In Industrial Engg & Mgmt & Total Quality Management from, PTU'S Nalanda School of

TQM & Entrepreneurship – Mohali, (First Class).

Executive Program in Business Management from Indian Institute of Management, Calcutta, (EPBM-10).

Post Graduate Diploma in Sales & Marketing from NIS, School of Marketing, Chandigarh, (First class).

Diploma in Mechanical Engineering from Punjab state board of Technical Education and Industrial

Training, Chandigarh, (First Class).

CERTIFICATIONS/TRAINING/IT SKILLS

Underwent a certification course in Communication Effectiveness from Reliance Energy Management institute (REMI) Mumbai in2012

Well versed with MS Word, Excel, Power Point and Database Language.

SOCIAL ENGAGEMENTS

Donation of funds in SGHGS Multispecialty Hospital Sohana, Mohali

Participated in CSR Activities

Attended a seminar on AIDS control, Phagwara in 1998

PERSONAL DETAILS

Date of Birth: 25th April 1976

Languages Known: English, Punjabi & Hindi

Contact Address: House No. 2149, Sector-125, Sunny Enclave, Kharar, Mohali-140301, Chandigarh

C.T.C.: 11.22 – Lacs /Annum.

Signature with date:

KULWINDER SINGH RATHORE

Contact: +91-700******* +91-931******* ~ E-Mail: ****************@*****.***.

Seeking senior level assignments in Strategic Planning/Sales & Marketing/Channel Management with a leading organization of repute in FMCG/FMCD/Telecom /Automotive industry preferably in Chandigarh/Punjab/Delhi/India

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