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Business Analysis

Boonton, NJ
July 23, 2020

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Mahesh Panchal +1-732-***-****

PMI-PMP® & PMI-ACP® Certified, CBAP Trained, MBA-IT


13+ years of progressive IT experience as a Business Analyst, Lead Business Analyst, Project/ Product Manager in the areas of Omni Channel, Digital Web, Ecommerce, Mobile Apps, ERP and CRM.

Currently working as Business Analyst with New York City – HRA and worked with Newell Brands (Yankee Candles, WNA), Hoboken, NJ, McDonalds Corporation (Chicago).

Certified in Project Management Professional (PMI-PMP) and Agile Certified Practitioner (PMI-ACP)

Trained in Certified Business Analysis Professional Course

Provided end-to-end numerous digital solutions for Web & Mobile Retail (Ecommerce: .com, Backend Management, Middleware, Third Party API Integrations), Education (LMS) sector

Extensive experience on Single and Multivendor Ecommerce platform (B2C, B2B), Daily Deals & Reward platforms, Sales aggregator, Affiliated marketing, Enterprise solutions, Digital publishing, Coupon/Offer/Discount Management, Content Management System (CMS), Digital Marketing Solutions (SEO/ PPC), Order management & fulfillment, Warehouse & Inventory updates, Credit card processing, Payment & Email gateways, and Integration ERP, CRM, SOA, Middleware)

Worked on Adobe AEM, Oracle ATG Suits, Drupal, Magento, OsCommerce, Salesforce Commerce Cloud (SFCC) platforms.

Expertise in articulating needs and design a solution that can be delivered, Acted as liaison between various Teams - Technology, Support, and Business units.

Facilitated Requirement Elicitations Techniques including JAD, Brainstorming Session, Workshop, Questionnaire, and worked on process improvement with As-Is and To-Be analysis.

Documented Market Analysis, Functional Requirements, Business process/rules, Performed Gap Analysis, Feasibility study, Functional and Technical impacts, prioritized requirements/ scope of work, Sales proposals, SRS, FRD, BRD, MRD, User Manuals, Test Plans.

Expert in diagraming Wireframes, Mockups, User Interface (UI) & User Experience (UX), Flow Diagrams, UML Diagrams, Business Process Mapping and Reengineering (BPM, BRP).

Acted as product owner/scrum master and created Sprint plan, product backlog, epics. Extensively worked on creations and grooming user stories in Jira, Confluence.

Maintain, prioritized, assess the user Stories and documented the acceptance criteria.

Worked as Quality Analyst, created Test scripts, and Coordinated end-to end testing, UAT, and controlled Change management

Strong leadership skills, managed global (onsite, offshore), virtual teams and cross functional teams in matrix organizational structure.

Academic Background & Credentials

Certified Project Management Professional (PMP® #1843904) –, 2015

Certified in PMI-ACP® (Agile Certified Practitioner #2088905) –, 2017

Master Degree: MBA -IT (Major: Software Development & Management) from Symbiosis Centre for Information Technology, Symbiosis International University, Pune, India, 2009

Bachelor of Engineering (Computer Science) from S.R.T.M. university, Nanded, India, 2006

Professional Strengths

Core Competencies:

Business Analysis, Project Management, Agile & Scrum Methodologies, Requirement Elicitation & Gathering, Joint Application Development (JAD) Sessions, Requirement Traceability Matrix (RTM), Documentation, User/Functional, QA & Acceptance Testing (UAT), Stakeholder Engagement, Business Process Mapping (BPM) & Reengineering (BPR)


Web Solutions, Mobile Applications, Online Marketing, CRM, and ERP


Ecommerce (Carts, AEM, ATG) Web Development (SMS) & Mobile Tech, Java, LAMP, MEAN Stack, Oracle EBS, SQL, Open bravo, Sugar CRM, SAP, Moodle


Custom Content Management system PHP/.NET, Drupal, Joomla, WordPress

Mobile Platforms:

iOS, Android Studio (basics)

Ecommerce Platform/Carts:

Adobe Experience Manager (AEM), Oracle ATG, Drupal, Demandware -Salesforce Commerce Cloud (SFCC), Custom PHP/.NET, Pinnacle, osCommerce, Magento, WooCommerce

SEO Techniques:

Search Engine optimization: Onsite SEO, Offsite SEO


Search Engine Marketing: PPC (AdWords), Campaign Management


Ms-Project, Basecamp, MS-Visio, JIRA, Ms- Office, SharePoint, Rational Requite Pro, Rational software Architect, Eclipse, Testing tools, Adobe Creative Suit

Projects & Business Documentation:

Documentation, AS-IS & TO-BE, UML Diagrams, Wireframes, BRD, FSD, Project Charter, Business Scenarios, Technical Specification, Response to RFP, Proposals, Marketing Material, Business Presentations, SWOT analysis, Project Documentation (Charter, Plans, WBS, estimates, ROI analysis) BPM/R

Professional Experience

New York City DFA – HRA [July 2018 - Present]

Project: Electronic Case Folder System (ECFS)

Role: Business Analyst

Description: The ECFS application will store case documents pertaining to the custodial parent, noncustodial parent, and children associated with a case online in an electronic case folder, allowing staff to access it from any borough office, central court processing, or legal attorney’s unit

Modules: Case management

Key Role & Responsibilities Performed:

Stakeholder engagement, Business process mapping and wireframe creations

Implement Agile software deployment methodology and standards

Create user Stories, product backlog

Track progress and coordinate project activities

Architect system designing and development

Perform System testing

Manage Stakeholder Engagement

Newell Brands (Yankee Candles), Hoboken, NJ, USA [Aug 2017 – June 2018]

Project: Yankee Candles Personalization –, Waddington Group

Role: Business Analyst/ Project Manager

Description: The aim of this project is to change client’s legacy backend management system to new system, this includes personalized candle fulfillment management, API integration via SOA

Modules: Personalized Candle order placement end to end management

Tools & Technologies: Jira, Confluence, Scrum, Salesforce Commerce Cloud (SFCC), MEAN stack, Oracle EBS, OBIEE, Drupal, ATG-Ecommerce, Ms-Project, Ms-Visio

Key Role & Responsibilities Performed:

Identified Stakeholder from cross functional departments and determined impact/ influence

Managed stakeholder communication/ engagement Team(s): (Frontend).com, configurator, (Middleware) SOA, (Backend) Inventory, Fulfillment, Finance system, and Reporting.

Gathered requirements, created and maintained on Jira (EPIC, Stories, Acceptance) and confluence

Facilitated Estimation, Prioritization, Sprint planning, Change Control.

Conducted daily scrum meeting/call and recorded minutes and engaged solutions.

Supported offshore development activities, code deployments (Dev, QA, Prod environment)

Acted as Quality Analyst and coordinated end to end Testing/UAT to receive business signoff.

McDonalds Corporation, Chicago, Illinois, USA [Feb 2017 - Aug 2017]

Project: Global Web Solution (GWS) –

Role: Sr. Business Analyst

Description: GWS is an engagement and commerce web product that can be offered and deployed to any market globally, this project is part of continues improvement for McDonalds Global Web solutions

Modules: Local restaurant pages, Personalization, Web offers, Microsites, Newsroom

Tools & Technologies: Jira, Confluence, AEM, Scrum

Key Role & Responsibilities Performed:

Engaged as BA to work with product owner and key stakeholders to elicit and capture requirements, and break down complex processes into workable units/ Epics/ User Stories.

Extensively worked on creation and grooming of User Stories for McDonald’s Website (Global - US & other Markets), and Ecommerce Solution in Jira, Confluence.

Facilitate business meeting to gather client/business point of view on Epics.

Documented market research, process flow, requirements, wireframe, mockups, functional mapping of AEM components with market need (frontend implementations)

Assisted QA team, performed UAT, test case, and clarifying requirements for the CMS/Ecommerce project to ensure complete coverage of requirements.

Aggregate input from the CMS/Responsive Design project team, including development, QA, project management and Product Management, to support estimation/grooming sessions and sprint planning and review meetings.

Param Healthcare & IT Services, Iselin, NJ, USA [Nov 2016 - Feb 2017]

Project: Telemed System – an Online Telemedicine Platform

Role: Project Manager

Description: Telemed System is an innovative platform which enables Health Insurance Portability and Accountability Act (HIPAA) compliant communication between providers & patients. Also facilitate Admin to controls entire operations with functionality & access management

Modules: User (Providers, Patients & Admin) Management, Schedule & appointment management, Payment management, Order management, Credit & debit card, Tax processing, Online video consultation (HIPAA compliance), Follow-up, Rating & review, CRM integration

Tools & Technologies: Drupal, Custom PHP, API integrations, Ms-Project, Ms-Visio

Key Role & Responsibilities Performed:

Responsible as a Scrum Master for the project and conduct scrum planning meetings, daily standup calls and retrospective meetings and ensured the status is updated regularly.

Gathered Requirements, and created Functional Specification, UML diagram, Conducted Gap analysis, and assured specifications are understood and followed.

Identified opportunities for continuous process improvements, propose and implement the same.

Worked at various levels of business users to document requirements, review specifications, obtain approval, support UAT and post Production role out. Coordinate product design reviews to verify that design meets quality standards and functional/technical requirements.

Planed and defined system requirements to Wire Frames with Use Case, Use Case Scenario and Use Case Narrative using the UML (Unified Modeling Language) methodologies.

Proactively managed changes in project scope, identify potential issues, and devise contingency plans.

Treasure Circle Corporation, Redbank, NJ, USA [Oct 2015 - Oct 2016]

Project: - An Online Social Ecommerce

Role: Sr. Business Analyst

Description: Aim of this project is to design & develop an Online Social Ecommerce Platform, that empower and enable Circular, Sharing & Gift economy principles. Project activities involves Research & Development, Platform Ideations, Conceptualization, Design & Development, and Documentation

Modules: Product & CatLog management, Order management, User management, Vendors & Payment Management, Social media integration, Ratings & Review, Analytics & Reporting.

Key Role & Responsibilities Performed:

Led Requirement Gathering, and Documented Functional Specification, Requirement Traceability Matrix, Business Plan, Project Management Plan, Created GUI, Interface and Screen Designs- Wireframes, Mockup.

Defined Specifications (Functional, Technical, Non-functional), and Aligned the Business strategies.

Performed GAP analysis and assess As-Is processes through user interviews, research, data collection and analysis, design and evaluation of To-Be process solutions.

Analyzed & researched various Ecommerce & Social media platform, classified & listing portals.

IKC Ltd, Pune, India [June 2013 - Aug 2014]

Project: Knowledge Governance Management System (Program)

Role: Sr. Business Analyst, Manager (Project/ Products, Program) with Client Engagement

Description: This program includes integrated projects to manage the various aspect of education software/IT requirements. Learning Management System (LMS), Job Portal, Distance Education Management System (ERP), Job Portal and Digital Library are sub set of the program & considering the requirement extent treated as separate project.

Tools & Technologies: Rational RequisitePro, Relational Software Architect (RSA), Ms-Project, Ms-Visio, LMS - Sakai, Moodle, Blackboard

Key Roles & Responsibilities Performed:

Led Business Analysis & Projects Management from Project Initiation, Planning, Execution, Monitoring & Control, and Client Communication with the Project documentation creation to updates.

Oversight of Product & Service Line Projects, with Project Planning, Management, Client Communication, involved in blue print of ‘Knowledge Governance Management System’ including sub projects definition, testing, training, implementation and support of system requirements.

Managed team of 15 persons (developers, business analysts, network administrators), with focus on delivery & implementation, touch points with sales, technical designers, and management.

Created and maintained project controls such as work assignments, status reports, issues and risk logs, change registers, budget and cost plans.

Created numerous UML Diagrams, BPM: Design, Modeling, Optimization, Reengineering and document Software Requirement Specification, create Data Flow and Object Modeling, Case Analysis, Workflow Analysis, and Functional Decomposition Analysis.

Used Relational Requisite Pro, Rational software Architect for SRS development & Reverse Engineering. Used methodologies such as Waterfall, Rational Unified Process, Agile/Scrum,

Assisted sales team for opportunity assessment and RFP/ Response/Tenders Phase.

ISPG Technologies; Bangalore, Dubai, London [Dec 2009 - June 2013]

Role: Sr. Business Analyst

Project (s): Worked on multiple Web Product Development - Ready to use Solutions & SaaS

An Ecommerce Enterprise Platform: - Similar to Demandware/ Shopify Platform

An Enterprise Social Media Platform:

Social Media Analytics Tool:

Proposal Management System:

Search Engine Analytics Tool:

A Video Production Service:

Online Reputation Management Service:

Clients: Federal Bank, National Bank of Kuwait, Rakbank, Malabar Gold Muthoot Finance, Eurostar, DubaiFirst,, ATCUAE, Danube, Lulu Group, Abu Dhabi Government and others. Modules: product browsing, localization, checkout, order & shipping, Customer Engagement, Affiliate & sales management, payment management, Email gateway integration, ERP & CRM integration, delivery management, Multi & single item checkout, Security Socket Layer (SSL), Cash-on delivery, warehouse management

Tools & Technologies: WordPress, Drupal, Joomla, Custom PhP/.Net, Pinnacle, OsCommerce, Sugar CRM, Onsite & offsite SEO, Google Ads PPC, Demandware

Key Roles & Responsibilities Performed:

Engaged as a Business Analyst, Product Manager in development of Enterprise Ecommerce platform software -, that offers ready-to-use single (B2C) & multivendor (B2B) Ecommerce solution/portals, daily deals & reward, sales aggregator, affiliated marketing, coupon/discount management. Played key role in ideation, R&D, requirement gathering, product management, quality analysis, version updates. Documented business cases, VOC, process flow, UML diagrams, functional requirements for custom solutions. Also managed project plans, scope, cost, schedule and quality.

Involved in Products Ideation, Conceptualization, Research, Product Strategy, Competitor Analysis, HLD, Wireframe, Quality Analysis, Marketing, Product Demonstration, Sales, & Support.

Acted as a liaison between business and technical staff to articulate needs, issues and concerns

Conducted requirements elicitation and discovery of complex accounting and forecasting process using a combination of interviews, brainstorming & JAD to model a global, high performance-high availability solution, Worked on Waterfall & agile software development methods.

Headed team of Designers, Developers, SEO/SEM/SMO Analysts, Content Developer, and Sales. Manage daily meetings and discussed Progress and Action Items.

WIKIOCEAN: P P Software & System Pvt Ltd, Pune, India [May 2009 - Dec 2009]

Project: Openbravo ERP & SugarCRM Customization for Manufacturing, Dairy, Education, Retail, and

HealthCare Industry

Role: Business Analyst, ERP - CRM Consultant

Tools & Technologies: Openbravo ERP, Sugar CRM, MS-Visio, OsCommerce

Key Responsible Performed: Worked in core coordination team & performed Job Responsibilities as:

•Business Analyst: Understanding customer’s diverse, business specific needs: Identify Functional, Nonfunctional requirements, Gap analysis, Creating GUI, Validation, Costing, Effort estimation, Planning, Development & Implementation plan, Finalization of commercial agreement.

•Business Process Analysis: Defined organization process at three levels viz. Business, Projects & HRM.

•Trainer: Trained many clients, Business Partners on various business domains.

Bajaj Allianz Life Insurance Company Ltd, Pune India [Internship] [April 2008 - July 2008]

Projects: Business Process Analysis, Documentation & Usability Review for Group Policy System

Role: Business Process Analyst

Key Responsibility Performed:

•Prepared various design, operation & functional, validation documents.

•Identified & Analyzed process and prepared Technical Specification documents.

•Worked on Process Flow, User Manuals, Work Flow Diagram and various reports.

•Technologies & Tools used: J2SE, JSP, Oracle, Edit+, Toad, MS-Visio.

Print-O-Park Pvt Ltd [June 2004 - May 2007]

Project (s): Online Examination, Travels Booking System

Role: Software Engineer

Responsibility Performed: Developed user interface metaphors, Graphical User Interface (GUI), Forms, Create Database, Create Reports, Perform Testing, and conducted performance optimizations, tuning exercises.

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