Data Analyst Marketing

Rhythm Khurana

*** ******** **., *** #***, San Francisco, CA 94102 972-***-**** ***************@*****.*** Github: khuranarhythm07 EDUCATION

The University of Texas, Dallas, TX Master of Business Analytics August 2018 - May 2020 TERI SAS, Delhi, India Master of Economics August 2016 - May 2018 University of Delhi, Delhi, India Bachelor of Economics (Honors) May 2012 - May 2016 EXPERIENCE

Advanced Analytics Intern, Oriental Trading Company, Inc. Omaha, NE May 2019 - August 2019 Oriental Trading, a Berkshire Hathaway subsidiary, is an ecommerce company and nation’s largest retailer of party supplies & toys.

- Led the project to identify and target users who are more likely to buy new items in the catalogue.

- Built a propensity model with past order transactions and user demographics data to identify potential new item buyers.

- Used Random Forest and Logistic Regression for uplift modeling which predicted a lift of 9%-13% in the order conversion rate for new items over the baseline response model. Marketing Analyst,Google Online Marketing Challenge (OMC) Dallas, TX October 2018 - December 2018 Google OMC is an academic program that helps students create and execute online marketing campaigns for real non-profits.

- Worked in a team of four with a non-profit to tackle the problem of high impressions and low clicks of its existing campaigns.

- Optimized bid spend for key user segments which increased Ad Click Through Rate from 9% to 12.23%.

- Awarded as Top Marketer Team by Google in the 2018 Google Ad Grants Online Marketing Challenge. Graduate Researcher, TERI University Delhi, IND August 2017 - April 2018 Research Project in Environment Economics at TERI University.

- Built a Logit Regression Model to model Rainwater Harvesting Adoption decisions of households.

- Identified significant features influencing rainwater harvesting adoption e.g. plot size, perception to rebate & education level. Data Analyst, NSD Services LLP, Munim.in Delhi, IND June 2017 - August 2017 Munim.in is an e-commerce startup providing quicker and affordable company and trademark registration services.

- Collaborated with COO on establishing new markets to launch in and channel optimization strategy.

- Created KPI dashboards using Google Analytics to analyze channels and website content leading to high conversions.

- Conducted regression analysis to recommend launch markets with the potential annual revenue upside of over INR 4.2M. PROJECTS

- Conducted A/B test analysis for user engagement for Restaurant Grade’s advertisement experiments (Harvard Case Study).

- Performed data cleaning and analysis on the relationship between pollution and income levels in India.

- Implemented EDA and linear model on the World Happiness Report data 2019.

- Analyzed A/B test results for player engagement metrics in a mobile game experience (data via Kaggle).

- Querying and inspecting Google store visitor behavior using SQL. TECHNICAL SKILLS & CERTIFICATIONS

- Intermediate Skills: SQL, Python, R, Statistics, SAS, Tableau, Google Analytics, Google Ad Words, Pivot Tables, Lookups

- Foundational Skills: Hadoop, Hive, Scala, Power BI, Looker, Spark, Amplitude, Matlab, Alteryx Designer, Salesforce, SPSS

- SQL Silver Badge,HackerRank

- Data Science Techniques:Decision Trees, Clustering, Regression, Hypothesis Test, Media Mix Modeling,Feature Engineering

- Machine Learning with Python Course Certificate, IBM Cognitive AI

- R 101 Course Certificate,IBM Cognitive AI

- Tableau Essential Training Certificate, LinkedIn Learning AWARDS

- Dean’s Excellence Scholarship Award, The University of Texas at Dallas

- Winner, National Essay Writing Competition, Teach for India

- Director, Student Group, Rotary Club’s Polio Plus India ACTIVITIES & INTERESTS

- Blogger @ Data-Science Economics; a blog I started with a motivation to blend the worlds of Economics and Data Science, and visualize important economic phenomena around the world.Read more at http://data0.science.blog/

- Volunteer Teacher, Anubhav Shiksha Kendra, a non-profit providing free education to underprivileged children.

- Event Organizer, Infinity Lions Club of University of Texas at Dallas.

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