Social Media Marketing

LOUISE CHEN

Email: *************@*****.***, Tel: +1-917-***-****

AREAS OF EXPERTISE

Market research, data analysis, market segmentation, positioning, branding, CRM, events management Email marketing, traffic acquisition, content marketing, online communities, influencer relations, and social media WORKING EXPERIENCE

KING&WOOD MALLESONS, Feb 2020 – present, Business Development Specialist

Developing customized responses to pitches and RFPs/RFIs and other marketing collateral for new business opportunities and client meetings

Working with practice teams and conducting in-depth research and analysis of clients, prospects and competitors to determine a strategy for outreach on legal services

Identify opportunities for expanding client relationships by monitoring and reporting trends and issues in law areas.

Planning and executing digital marketing strategies including website content development/traffic acquisition, social media content development, and email marketing.

NEW YORK COUNTY LAWYERS ASSOCIATION, August 2018 – Nov 2019, Marketing Specialist

Managed digital communications on all platforms including website, social media, email, and blog;

Coordinated production of communications materials with designers and vendors

Created legal education marketing campaigns, multimedia projects, and print materials;

Provided editorial support for legal education, marketing and development materials as needed; FIRSTRADE SECURITIES, April 2017 – Feb 2018, Global Marketing and Public Relations Manager

Created acquisition and retention strategies to support all e-commerce channels

Implemented social media strategy across various platforms and social communities as Facebook, YouTube, Twitter, Instagram and Google Plus, Weibo, together with the online team

Managed CRM system, including email campaigns and branding activities

Created and managed monthly channel forecasts, revenue goals, conversion rate, and budgets across Paid Social, SEM, Display and Email marketing efforts

XINHUA NEWS AGENCY NORTH AMERICA, Aug 2013 – April 2017, Senior Digital Producer

Built marketing campaigns with the primary goal of improving Xinhua's website's performance

Generated ideas for new features and campaigns

Supported high impact product launch campaigns with retail marketing approaches to drive brand consideration, leads, conversion and market growth

Supported brand campaign and advertising budget in Xinhua’s North America market THE UNITED NATIONS, Sept 2009 – Aug 2013, Public Information Officer

Ran SEM on Google and Baidu to boost website’s traffic

Implemented social media strategy across various platforms and social communities as Facebook, YouTube, Twitter, Instagram and Google Plus, Weibo, together with the online team

Deployed communications strategies and tactics to drive brand awareness, engagement, and traffic

Produced videos on conferences, meetings, interviews and documentaries on UN field work US WEB TV (start-up), May 2005 – August 2009, Marketing Associate

Researched competitive markets, demographics, trends, results, and other data

Planned, developed, and implemented marketing strategies and tactics

Undertook in-depth analysis and reporting of relevant KPI’s and benchmarks, ensuring business goals are met, opportunities for improvements are identified and strategies are adjusted EDUCATION COLUMBIA UNIVERSITY, Master in International Business and Marketing, received 2005 COMPUTER SKILLS Outlook, Excel, PowerPoint, FinalCut, Mailchimp, WordPress

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