Account Executive Social Media

Alison Farrell

Austin, TX *****

Cell: 405-***-**** Email: ******.*.*******@*****.***

SUMMARY

Marketing & Media Professional highly skilled in organizing social events for sports teams and media outlets. Expertise in generating sales and sponsorships, marketing, public relations, strategic planning, fundraising and analytical thinking. Excellent social and leadership skills with the proven ability to build exceptional vendor and client relationships by providing extraordinary customer service. PROFESSIONAL EXPERIENCE

TYLER MEDIA, Oklahoma City, Oklahoma 2019 – 2020

Account Executive

• Developed and maintained relationships with prospective and current clients to generate constant revenue.

• Built proposals to present to clients and managed customer accounts.

• Pursued new leads through cold calls and increased sales by creating new business.

• Created detailed business plans to reach predetermined goals and quotas.

• Sought out new sales opportunities through networking and turned them into long-term partnerships.

• Sold event sponsorships and radio remotes and assisted with setup to ensure everything went as planned.

• Created client specific sponsorship packages such as the Allstate Good Hands Catch of the Game for the University of Oklahoma football program, the Allstate All-Star of the Week and the 5 Star Fence Defensive Play of the Game.

The Oklahoman, Oklahoma City, Oklahoma 2018 – 2019 Account Executive

• Develop and maintain relationships with potential and current clients to generate revenue.

• Managed customer accounts and built proposals to present to clients.

• Regularly pursued leads through cold calls.

• Created detailed business plans to reach predetermined goals and quotas.

• Sought out new sales opportunities through networking and turned them into long-term partnerships.

• Sold event sponsorships and radio remotes and assisted with setup to ensure everything went as planned.

• Received multiple awards for generating new business, achieving sales goals, being the top performer and surpassing revenue goals.

NEWS CHANNEL 4, Oklahoma City, Oklahoma 2017 – 2018 Local Sales Assistant

• Assisted Account Executives with tasks and submitting orders. Organized sales meetings for Managers including location setup and ensuring supplies were ready.

• Assisted the GSM and LSM tasks as needed.

• Made spreadsheets and organized presentations.

• Served as a liaison between the clients and the Local Sales Manager. RAYO OKC, Oklahoma City, Oklahoma 2015 – 2016

Sports Marketing Account Executive

• Generated a pre-determined level of new business revenue.

• Maximized available assets in all major categories through the sale of fully integrated partnerships.

• Anticipated and met all current and prospective clients needs at game day and special event activities.

• Working closely with other departments within the organization on corporate partner related programs including sports marketing, promotions, media and ticketing.

• Pursued and secured new sponsors.

• Cultivated sales through events and nurtured professional relationships. SOLD OUT STRATEGIES, Oklahoma City, Oklahoma 2013 – 2016 Operations Manager

• Responsible for the direction, management and coordination of the organization and reported directly to the Managing Owners.

• Trained all new employees.

• Worked closely with the General Manager to ensure game day operations ran smoothly including troubleshooting for the Men’s NASL Pro Soccer Team.

• Scheduled all events and upcoming games.

• Managed relationships with key operations vendors.

• Reviewed and approved all operational invoices and ensured they were submitted for payment.

• Communicated all operating policies and issues at meetings.

• Served as a point of contact for customer issues related to game day setup, equipment quality, customer service and onsite accidents.

• Worked to save money by negotiating with clients to create trade opportunities.

• Created advertising campaigns and slogans.

• Met all gameday deadlines ensuring guests had a successful experience.

• Oversaw over $100,000 in inventory including equipment and tools. Oklahoma City FC, Oklahoma City, Oklahoma 2013 – 2016 Marketing and Communications Coordinator

• Developed and implemented marketing and advertising campaigns while working closely with a marketing agency on all projects.

• Planned and executed meetings and community events.

• Tracked data collected from local events and sales leads.

• Maintained promotional materials and inventory.

• Maintained all databases and prepared needed event reports.

• Setup and organized game day activities while ensuring planned activities ran smoothly.

• Maintained existing clients while generating new local sponsors.

• Worked with all USA teams to manage player rules and restrictions regarding game day operations.

• Created, facilitated and executed halftime shows and managed all contract workers.

• Worked to save money by negotiating with clients to create trade opportunities. EDUCATION

Bachelor of Arts – Public Relations with an emphasis in Sports Media. UNIVERSITY OF OKLAHOMA, Norman, Oklahoma

TECHNICAL SKILLS

Microsoft Word / PowerPoint / Excel / Adobe InDesign / Project Management / Social Media / Digital Marketing

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