GRACE CHALHOUB
Communication and Brand Excellence Management
Current Location: Kuwait
Nationality: Lebanese
Education: Master’s Degree in Mass communication – Balamand University / Lebanon Languages: Arabic, English & French
Contact: ***************@*****.*** / 009**-******** Objective:
With more than ten years of demonstrated success in improving the brand image of a firm, accomplished through planning, designing and implementing strategies, initiatives, creative campaigns and PR events, Core Responsibilities incur development, implementation and effective delivery of brand, CSR & Communication strategies at a group level. Professional Experience
Senior Communication & Brand Manager
Bensirri Agency – Kuwait
Sept 2018 – Dec 2019
Implements agreed communication strategies and tactics that support businesses and their objectives.
Provides communication consulting to key business partners, performs appropriate due diligence, assists in developing and delivering key messages applying communication standards and processes
Manages on-going relationships with key business partners and Senior Management to coordinate major communication activities and project deliverables
Establish the marketing brand plans for his/her product groups and submit to the General Manager for approval.
Work very closely with media agency for the implementation of media campaigns.
Distribute press releases and distribute client content
Initiate and implement public relations activities for his/her brands, leading the PR agency.
Secure national and international media coverage, Organize media roundtables & Media monitoring Public Relations Manager
TALKS International LLC – Oman
Feb 2016 – June 2018
Managing 8 accounts for leading companies in Oman such as, Khimji Ramdas, Mysk Hotel, Bank Sohar, Motorhomes TSC, ALARGAN International Real Estate Company- Tital Al Qurum, Oman Tourism College, Omran in addition to some projects like Intercontinental Muscat, EUROMENA Dialogue International Conference
Working with the owner on getting new clients and opening new opportunities for the agency
Responsible for managing group branding and ensure adherence to approved guidelines (Oversees/approves designs of any printed or digital material from a branding perspective. This includes stationery, promotional material like catalogues, brochures, flyers, etc.)
Establishes and controls budget for related work area, monitors budget and provides appropriate reports to Management for review.
Implementing CSR communication plan & continuously work towards improving the company’s image as a socially responsible organization
Maintain relationships with key social responsibility partners, acting as point of contact (where relevant) on communications-related issues and opportunities.
Planning and delivering the Internal and external communications, including media, PR and stakeholder communication
Event management planning & Execution
Build ongoing relationships with key stakeholders to gather intelligences and build awareness of overall context for communication.
Account & Media Relations Manager
Weber Shandwick- Kuwait
Oct. 2011- Dec. 2015
Act as main point of contact for day-to-day servicing and manage key accounts such as Jahra Road project, one of the biggest projects in Kuwait and the Middle East along to other clients such as McDonald’s, Diet Center, Children Hospital in Washington DC, PACE, Microsoft, Honeywell, Boing, Equate, Env, etc…
partners, including the fulfillment and reporting of contractual rights and benefits
Cultivate and maintain strong working relationships with key Partner contacts and other departments
Work with Partners to define metrics and reporting tools for auditing purposes.
Ensure that direct reports acquire the required skills and knowledge via access to appropriate learning and development programs.
Handling the marketing and PR activities
Making arrangements for incoming and outgoing visits
Assists with management of investment projects
Building media relationship in Kuwait and the region Chief Editor
Kalam Jad Magazine – Lebanon (Oct. 2010- Nov. 2012)
• Managing and leading debatable page in the magazine.
• Choosing the topics, writing and interview.
TV Reporter
ANB TV – Lebanon (Sept. 2009- June 2011)
• Reporting News
• Writing and editing the reports
• Conducting interviews
Skills & Strengths
- Relevant experience and appetite for digital marketing and product management
- Media Relation management
- CSR and Events planning & Execution
- Product affinity and identification
- Strong problem-solving skills and service orientation
- Evidence of ability to persuade and influence
- Excellent presentation and communication skills
- Very good MS-Office knowledge, especially Excel and PowerPoint
- Team player attitude
- Hands-on mentality in a very dynamic environment
- Highly analytical and creative skills
References are all available upon request.