Marketing Management

MARY LLOYD-TAYLOR

860-***-**** **********@*****.*** https://www.linkedin.com/in/marylloyd-taylor/

Marketing Manager, Marketing Analyst, Marketing Coordinator, Marketing Assistant, Program Assistant

Accomplished, action-oriented marketing professional with a demonstrated track record of success providing project management, data analysis, performance improvement, product management, and leadership.

Marketing Management

Market Strategy

Marketing Communications

Market Research

Market Trends

Sales Enablement Strategies

Brand Management

Product Management

Project Management

Data Analysis

Organizational Skills

Social Media

Strategic Planning

Microsoft Office Suite

MARKETING EXPERIENCE

Marketing Analyst & Coordinator

Keeney Holdings LLC (An Oatey Company)- Farmington, CT 06/2019 - Current

●Generated project management plans for over 100 new product launches and campaigns to define milestones and guide account managers and simultaneously managing 30 to 50 ongoing marketing projects

●Maintained $21.5 million of products and content for Lowes, Home Depot, Menards, True Value, and Ace Hardware

●Monitored market trends and competitor performance and analyzed gaps to update promotional strategies resulting in a 36.2% increase in sales

●Supported and assisted with reporting on marketing KPI’s: product mix, customer gaps, product category sales trends, sales funnels, and account analyses

●Collaborated with retail and wholesale sales teams to complete presentation packages for trade shows, product line reviews, and all other requests as needed

●Worked closely with the Director of Marketing in the development and presentation of the annual marketing plan

●Managed marketing projects with internal teams and departments such as graphics, communications, materials, manufacturing, and others

●Led marketing and marketing/materials teams’ meetings on a weekly basis

Marketing Assistant

Bristol Hospital - Bristol, CT 01/2018 - 07/2019

●Collaborated with cross- functional team members to help expand awareness of approx. 100 different service channels/offerings

●Developed budget analysis tool to track and manage marketing budget of $3 million

●Coordinated campaign collateral across 75 diverse business segments, product lines, and target markets

●Assisted with capturing and analyzing social media metrics for 10 high value service lines

●Placed ads with all local publications and created an ad calendar for the year

●Worked with the public relations department on multiple community outreach, festivals, and other events

●Tracked and analyzed web analytics to recommend proactive adjustments to strategies

●Communicated with 25 plus vendors regarding account management

Tennessee Center for Performance Excellence - Nashville, TN 10/2013 - 08/2017

●Trained in the Baldrige process for performance excellence in business, nonprofit, health care, and government utilizing 6 process and one results category giving clients non-prescriptive strengths and opportunities for improvement

●Improved success of program by 10% making proactive adjustments to operations

●Planned and executed annual Excellence in Tennessee Conference and Awards Banquet (annual budget of 300,000; 300-500 attendees)

●Supported planning and coordination of Baldrige program and associated 10-15 training events quarterly

●Coordinated daily tasks including recruitment, office upkeep, and inventory maintenance

EDUCATION

Bachelor of Science: Marketing, Western Governors University, Salt Lake City, UT May 2019

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