Social Media Marketing
Resume:
Stephanie Infranco
Commack, NY ***25
PROFILE Professional with experience in all aspects of communications, marketing, social media, public and community relations, business development and sales.
PROFESSIONAL EXPERIENCE
MAY 2015 – CURRENT
SightMD, Hauppauge, NY
Copywriter and Senior Community Outreach Specialist
Create marketing collateral profiling new doctors and services, assist with creating social media posts, and cultivate new and maintain existing relationships with hundreds of medical practices throughout Long Island to increase referral base for Long Island’s largest ophthalmic practice. Responsible for increasing referral rate 44% in the past year. Also coordinate physician speaking engagements and street team events, host physician luncheons and write press releases to promote practice initiatives.
OCTOBER 2006–MAY 2015
Stephanie Infranco Writing & Editing Services, Long Island, NY
Consultant specializing in writing and editing for customers in the consumer goods, construction and
physical fitness industries.
JUNE 1997-OCTOBER 2006
Skanska Inc., Whitestone, NY
Director of Corporate Communications, Marketing/Business Development
Responsible for managing all facets of communications and public relations for Skanska USA Civil Inc., a subsidiary of Stockholm-based, Skanska AB. Wrote brochures, advertisements, articles and press releases, coordinated media interviews with executives and field personnel, and handled all press inquiries. Researched, wrote and produced marketing materials for inclusion in responses to RFQs and RFPs. Scheduled photography shoots of construction projects and personnel for marketing applications. Researched, created and maintained database of prospective construction projects for business development purposes. Organized and managed special events, trade shows and industry events, as well as fundraisers.
MARCH 1994- JUNE 1997
Nab Construction Corporation
Marketing Coordinator, Business Development
In charge of all major elements of marketing and business development. Researched and tracked new business leads. Responded to requests for qualifications. Wrote and assembled proposals and prepared presentations. Maintained photography library and coordinated photography shoots of projects and personnel for use in print materials. Developed and maintained project database. Wrote various marketing materials, such as project description sheets, press releases, personnel resumes, qualification manual sections and correspondence. Assembled qualification manuals and information kits. Edited bi-weekly newsletter.
EDUCATION
Adelphi University, BS, Management and Communications, 1996
Garden City, NY
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