Felix Lee
Los Gatos, CA ***** • 408-***-**** • **********@*****.*** • www.linkedin.com/in/felixleelg EDUCATION:
California Polytechnic State University, San Luis Obispo Date Graduated: December 2019 Bachelor of Science in Business, Management and Agriculture GPA 3.33 Technical Skills: SQL, Java, Microsoft Access, Microsoft Excel, AutoCAD WORK EXPERIENCE:
Western Digital Corporation (WDC) Milpitas, CA
Product Management Intern 2019
- Generated 4 comprehensive multi-million-dollar sales financial and competitive analyses to identify KPIs, market opportunities, and go-to-market (GTM) strategies
- Worked directly with the Director of Product Management to determine product pricing by analyzing market tends and ROI
- Created a new intranet database and communication platform for product managers to boost research efficiency
- Strategized and developed the 2-year roadmap for industrial SD and microSD cards while assessing market competition
- Reviewed, adjusted, and cleaned over 500 product shipments to have up-to-date shipment and sales data Advantech Milpitas, CA
Digital Marketing Project Management Intern 2017
- Created content, analyzed, and optimized major campaigns on PPC platforms (Google Adwords, Facebook, LinkedIn, Instagram, Snapchat) and boosted sales by 15%
- Reinvented corporate marketing strategy and SEO/UX of company webpage to boost the sale of products by 10%
- Designed and edited landing pages and product demos using Adobe Photoshop, Pixlr, and iMovie
- Utilized a data mining software that filtered at least 1200 potential clients a day to create contact channels for the sales team
- Produced weekly reports and 3 qualitative case studies on the use and sales of a new line of EKI switch products LEADERSHIP EXPERIENCE:
Alpha Kappa Psi, Pi Rho Chapter (Professional Business Fraternity) San Luis Obispo, CA Director of Brotherhood 2019
- Planned and delegated 6-8 weekly events per quarter and retreats to improve the productivity and morale of the fraternity
- Managed a team of 4 – 6 members and an account of over $8000 per quarter to create events Director of Professionalism 2018 - 2019
- Managed over 90 active members and constructed new ways for each member to advance their professional growth/career
- Organized and reviewed workflow process, weekly quotas, and quarterly goals for the team to accomplish
- Created an outreach database for branch functions to improve data quality across outreach programs PROJECTS:
Stutors Founder, The Hatchery Cal Poly Center for Innovation and Entrepreneurship 2019 - Current
- Establishing a SaaS company that hosts an educational marketplace which connects student tutors with other students HandiMaps, Camp PolyHacks 2019 2019
- Created a business plan and satellite navigation app to help individuals with wheelchair disabilities in 24 hours
- Awarded “Best Pitch” for incorporating a thorough business plan, presentation, and SWOT analysis Booth Product Manager, Alpha Kappa Psi 2018
- Used Adobe Illustrator, Autodesk 3D Max and AutoCAD, and other materials to build a multi-layered booth EXTRACURRICULAR/VOLUNTEER SERVICE:
Rotary International, Los Gatos Chapter Current
- Work with local communities and professionals to create fundraising events for scholarships and community benefit
- Network with business professionals and help young individuals develop their leadership skills American Marketing Association (AMA) 2017 - 2019
- Learn and practice new marketing techniques and network with companies and industry professionals Financial Management Association (FMA) 2017 - 2019
- Discuss current events on financial issues, network with advisors and professionals, and learn new management techniques CERTIFICATIONS/OTHER:
Certification(s): Advanced Google Analytics (2020) Language(s): Mandarin Chinese