Social Media Marketing Manager

LAUREN POPE

Content Marketing Manager

Chicago, IL

636–439–9994

******@*****.***

linkedin.com/in/laurenapope/

authory.com/LaurenPope

Google Analytics Certified

SEMRush SEO Fundamentals

Hubspot Content Marketing

Hubspot Social Media Marketing

Backlink Building

Content Marketing

Email Marketing

Editing

Google Analytics

Keyword Mapping

People Management

SEO

Social Media Management

Writing

Juvenile Diabetes Research Foundation

The Alzheimer's Association

The Sigma Kappa Foundation

July 2020 -

Present

Content Marketing Manager

G2

• Created 6-8 educational resources each month designed to inform buyer decisions, drive organic traffic to high-profile category pages, and support co- marketing efforts

• Worked cross-functionally project managing content initiatives with brand designers, product marketing, sales, and external stakeholders October 2019

- July 2020

Content Marketing Team Lead

G2

• Strategized a content and on-page SEO strategy that led to an average of 1.75 million monthly sessions to the G2 Learn Hub

• Managed the Learn Hub email marketing strategy which led to growth of email subscribers by 10%, improved CTR to 10% average, and improved email open rates to 20% average

• Developed the career paths and personal output of three content writers, defined skills and goals for continued growth, and acted as an interdepartmental touch-point between teams

• Built and maintained content marketing processes regarding our email marketing, content quality, and guest contributor program March 2019 -

October 2019

Senior Content Specialist

G2

• Wrote 130+ industry-related blog posts designed to outrank competitor search terms, drive organic traffic to the WWW, and convert leads to sales-ready categories

• Built 110+ high DA backlinks to G2 domains through email outreach, back-link building, brand partnerships, and guest-posting

• Created the #G2Fireside Twitter Chat, which averaged 2.5 million impressions, 270,000 unique accounts reached, and 339 Tweets per chat in the first six months, leading to an average follower growth of more than 50 new followers per chat.

• Conducted SEO and competitor analysis using Ahrefs, used keyword targeting, and SEO guidelines to optimize articles in order to drive organic web traffic to the G2 Learning Hub.

August 2018 -

March 2019

Social Media and Content Manager

Better Business Bureau - Chicago and Northern Illinois

• Refocused our digital content strategy resulting in an increased follower rate of 8.4% across all social channels and an increased engagement rate of 100% on Facebook, 237.5% on LinkedIn, 40% on Instagram, and 70% on Twitter

• Oversaw the writing, creation, and publication of all digital content including – articles and blog posts, email marketing campaigns, executive ghostwriting, public relations pieces and pitches, website copy, and video production

• Developed best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real- time implementation of content strategies

June 2017 - Digital Content Manager

Certifications

Skills

Volunteer Work

Work Experience

July 2018 Truman Heartland Community Foundation

• Implemented a new "people first" focused content strategy that resulted in an increased engagement rate of 53.7% on Facebook, 12.5% on LinkedIn, and 183.33% on Twitter YoY

• Cultivated press relationships with local media outlets that resulted in on-site broadcast coverage for 5 THCF events and 45 print placements in regional newspapers in a single calendar year

• Managed THCFs annual Foundation Fan Club donation marketing strategy, perks program, and monthly fundraising efforts, which increased solicited donations by 27.82% YoY

June 2016 -

May 2017

Social Media Specialist

Chamberlain University

• Implemented new student-focused content strategy that resulted in an increased engagement rate of 19.7% on Facebook, 260.2% on Instagram and 465.4% on Twitter during FY17

• Monitored and maintained a 12-hour response time SLA goal to user inquiries for a Facebook community of 330,000+ active users

• Managed the Chamberlain blog and all social media channels including monthly analytic tracking and content creation

2012 - 2015 University of Missouri - Columbia

Bachelor of Arts - English, Creative Writing

Education

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