Marketing Digital

JENNIFER COPPOLINO

*** ****** *********, **** ****, Weehawken, NJ, 07086 +1-732-***-**** ********.*********@*****.*** PROFESSIONAL EXPERIENCE

Shiseido Americas Corporation New York, NY

Executive Director, Customer Experience & Media January 2020 – Present Director, Consumer Engagement & Insights September 2016 – December 2019

Head of US Customer Experience, Media & Insights for Clé de Peau Beauté, a Japan-based luxury cosmetics collection within Shiseido’s portfolio

Develop and maintain ongoing customer marketing programs; in 2019 Clé de Peau Beauté revenue grew by +10% (versus flat market growth)

Oversee full-funnel media and affiliate strategy to optimize the consumer journey across touchpoints and improve campaign metrics, like ROAS

Syndicate product launch go-to-market planning transversely among marketing disciplines like Ecommerce, Trade Marketing and PR

Direct tactical consumer-led brand partnerships to drive customer acquisition and business development

Create lifecycle marketing, like retention, on-boarding, and loyalty campaigns; launched referral initiative that yields 10% of direct-to-consumer sales

Rooted in client insights, elevate digital and in-store experience with personalized content, segmented messaging, and product storytelling

Produce and disseminate insights from primary / third-party research, such as focus groups, video interviews, market studies, and surveys

Host events of 20-150 attendees with national retail partners to activate specific consumer profiles, like Chinese Fuerdai KOLs or Boomers

Manage the Online Concierge, a function dedicated to the utmost level of customer service, clientelling and online product review generation

Liaise with the brand’s headquarters’ team in Tokyo to drive global customer strategy; manage 12+ ongoing vendor relationships

Launched the US CRM (“Customer Relationship Marketing”) function for Clé de Peau Beauté in 2016

Led the US implementation of a multi-market CRM database in 2018; data powers all brand marketing, including media and email Piccoli Adventures, A Personal Travel Advisor (launched during non-compete period) Rimini, Italy & New York, NY

Develop highly customized travel experiences catering to specific client needs, with a focus on luxury Italian excursions April 2016 – Present Clinique Laboratories LLC New York, NY

Director, Global Customer Relationship Marketing & Loyalty July 2015 – March 2016 Manager, Global CRM & Marketing Analytics October 2012 – June 2015

Directed Global Relationship Marketing, CRM, Analytics, and Loyalty at the #1 prestige cosmetics brand in the US

Formulated direct marketing strategy based on brand pillars, customer lifecycles, and launch calendar to drive frequency, spend, and ROI

Managed CRM Associate and ensured alignment across Regional consumer engagement counterparts in the UK, North America, EMEA, and APAC

Worked with Creative and Digital teams to brief and produce mail, email, and mobile assets for 6-10 product launches annually

Clinique’s Loyalty expert; developed omnichannel Global loyalty strategy and business case which launched on clinique.com in 2016

Created stimuli to focus group test 3 loyalty concepts; launched and optimized 10+ loyalty programs in various Global markets

Led and presented advanced consumer, sampling, and product analytics to brand partners such as the Global Brand President, Product Marketing, Education, and Client Service; provided actionable campaign recommendations rooted in quantitative and qualitative learnings

Initiated “Global CRM Fact Sheets”, which detail client profiling insights to Education and Field Staff for product trainings YOOX Group New York, NY

CRM Lead, US Market February – October 2012

Managed and reported on all US direct marketing activity for 2 Milan-based multi-brand e-retailers: yoox.com and thecorner.com

As US specialist, localized and tracked digital campaigns and triggered email programs intended to drive first-time buyers and CRM KPIs Cole Haan New York, NY

Senior Analyst, CRM & Retail Marketing October 2010 – February 2012

Accessory retailer’s only CRM focused employee; oversaw the implementation and analysis of all direct and digital marketing campaigns

Grew client database size by 60% during tenure, launched “digital black books” iPad clientelling tool, piloted Direct Social Marketing / SMS programs

Managed a team of 5 database consultants and relationships with 10+ outside vendors/agencies Neuberger Berman New York, NY

Analyst, Investment Strategy April – October 2010

Worked within the Trust Company, a 30-member team that managed over $5 billion in assets for 400 clients PricewaterhouseCoopers New York, NY

Associate, Transaction Services August 2008 – April 2010

Advised retail, financial, and industrial companies undergoing restructuring; valued intangible assets, such as client relationships and trademarks INTERNSHIPS

Liz Claiborne, Inc. The Waldorf Astoria Tullett Prebon Boenning & Scattergood Conshohoken, PA & New York, NY

Completed 4 retail and financial internships across Sales, Marketing, Client Service, Operations and Equity Trading roles July 2005 – December 2007 EDUCATION

Villanova University, Bachelor of Science in Business Administration, Cum Laude Villanova, PA

Majors: Marketing & Finance, Minor: International Business; Kappa Delta Sorority, Villanova Dance Company September 2004 – May 2008

International Study: IES Institute, Barcelona, Spain; John Cabot University, Rome, Italy January – April 2007, May – June 2005

Contact this candidate