CMO, VP Marketing, COO, GM

Kyle Flowers

619-***-**** • ****@**********.*** • www.linkedin.com/in/kyleflowers

Diverse, analytical executive who consistently delivers growth in B2B and B2C SaaS companies through strategic GTM, customer acquisition, monetization, and M&A.

Highlights of Growth Expertise

Go-to-Market: Targeting/segmentation,

branding, pricing, packaging, freemium, trials,

and subscriptions

New User Acquisition: Advertising, ASO/SEO,

app stores, websites, telesales, enterprise sales, and partnerships

Product & Platform: Product management,

development, operations, and support

Lifetime Value: Retention, engagement, feature

enhancement, up-sell, cross-sell, monetization, and price increase

Efficient Spending: ROI-driven Ad spend

optimization, vendors/resources, and team

alignment & focus

Mergers & Acquisitions: Due diligence, integration, roll-ups, and new business unit add-ons

Experience

Invoice2go, Inc.

Invoice2go is a segment-leading VC-backed cloud service providing tools for small businesses in over 160 countries that help them manage estimates, invoices, and payments. Chief Operating Officer (Apr 2019 - May 2020)

Drove growth with new go-to-market strategy which increased new customer acquisition rates by 17% and nearly doubled ARPU. Drove organic and paid top-of-funnel improvements and new channels to increase traffic and downloads by 42%.

j2 Global, Inc. (NASDAQ: JCOM)

j2 is a public company in cloud services and media with a $3.5-4B+ market cap, providing B2B and B2C SaaS worldwide.

GM and SVP of Web Marketing (2017 - Mar 2019)

Led j2‘s top cloud lines of business across 11 brands including it’s flagships: eFax, eVoice, and Sugarsync. Directly accountable for $300M in revenue and associated EBITDA, staff, programs, and expenses. Consistently grew revenues through customer acquisition, retention, monetization, and M&A while maintaining well over 40% EBITDA.

Directly led all associated marketing staff and activities, strategy, new product development, and marquis partnerships. Indirectly led cross-departmental performance to achieve profit targets for entire business unit. Interacted daily with executive team, senior department leaders, and staff. Oversaw prospect/customer feedback loop and sales programs.

Directed j2’s cloud business M&A activities. Led teams for 14+ successful acquisitions including j2’s largest cloud acquisition of $213M. Directed due diligence, operational and financial planning, assimilation/integration, and ongoing management of acquired companies, assets, and brands.

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j2 Global, Inc. (continued from previous page)

GM and Sr. Director of Marketing (2010 – 2017)

Led j2‘s two top lines of business including its flagship brand, eFax, and ten additional SaaS brands. Directly accountable for over $200M in revenue and associated staff, programs, and expenses. Concurrently responsible for fully-functioning Data On Call business unit and staff as described below. General Manager, Data On Call business unit (2005 – 2010) Oversaw entire BU after being acquired in 2005. Grew revenues from $3M to $25M+ in the first five years following acquisition and managed a profit margin higher than the parent company. Full P&L responsibility and directed all aspects of independent BU including Marketing, Product, Engineering, IT, and Support. Data On Call, LLC

Data On Call was a SaaS start-up providing subscription-based communications services and competed directly with j2 Global’s industry gorilla, eFax, until being acquired by j2 Global in 2005. VP of Sales & Marketing (1998 - 2005)

Grew top line 40% year over year from less than $200k in annual revenues to over $3M and highly profitable in less than seven years with only bootstrap funding. Led all aspects of Sales, Marketing, Service, Support, Operations, and Product Management. Promoted to run entire business unit when market-leader (j2 Global) acquired the company.

Stac, Inc.

Stac provided compression software, back-up, and remote desktop software sold via partner alliances, channel partners, and two-tier distribution channels to consumers and SMB worldwide. Director of Sales Operations (1995 - 1998)

Managed OEM/Strategic partnerships, distribution partners and all operational aspects of worldwide sales team. Designed and implemented strategies, processes, and infrastructure including sales process, forecasting, reports & analytics, and compensation plans. Led cross-functional management and implementation teams handling marketing, new product rollouts, channel and alliance partner sales programs, and process improvements. Created and negotiated partnership, licensing, distribution, and reseller agreements.

Compton’s NewMedia, Inc.

Compton’s NewMedia was a publisher and distributor of popular multimedia CD-ROM software products in the early 1990’s, including Compton’s MultiMedia Encyclopedia. Inside Sales Manager (1993 - 1995)

Reported to VP Worldwide Sales, overseeing all Telesales, EDP, and Sales Operations functions. Manager, Operations and MIS (1991 - 1993)

Reported to CFO, directing all functions of MIS, Procurement, Manufacturing, Distribution, and Outsourcing. Education

BA, Psychology – University of California, Los Angeles (1991)

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