Social Media Digital Marketing

Hardworking, people-oriented recent Chapman University Graduate; 6 seasons working for St. Paul Saints Baseball Club; proven skill at ticketing and social media technology; experience at data synthesis and analysis; educated on RStudio code development and execution; fluent in Spanish.

PROFESSIONAL EXPERIENCE

dig projects, Evanston, IL August 2019-December 2019

Digital Marketing and Engagement Intern

Audited digital marketing presence of B2B consumer insight firm

Developed search engine optimization, social media platform and content recommendations for firm’s President

Short term results: increased firm's website organic traffic by 41%

St. Paul Saints Baseball Club, St. Paul, MN

Marketing Analytics and Social Media Intern May 2018-August 2018

Managed operation of Saints App and other social media platforms before, during, and after 42 games

Synthesized more than 3 seasons of marketing and ticketing data in Microsoft Excel to determine season ticket purchase patterns; prepared report of findings for the General Manager

Scoreboard Operator, Ticket and Program Salesman May 2013-August 2017

Implemented initial calibration and operation of Daktronics scoreboard upon opening of CHS Field

Operated Daktronics scoreboard for 3 seasons, including consulting with official scorer for rulings on specific plays

Managed Pick-A-Saint loyalty program for season ticket holders, including data collection and synthesis and extensive communication with individual season ticket holders

EDUCATION

Chapman University, Argyros School of Business and Economics, Orange, CA

B.S., Business Administration with Marketing Emphasis May 2020

Certificate in Applied Statistical Analysis

Spanish Language and Linguistics Cluster

Academic Honors and Awards

Dean’s Scholarship: Academic Scholarship based on GPA and test scores (2016-Present)

Rotary Scholarship, Rotary Club of Minneapolis, MN

Relevant Coursework

Statistical Models in Business Analytics with Applications in R

Digital Marketing

Consumer Behavior

Econometrics with Applications in EViews

Suffolk University Madrid Campus, Madrid, Spain

Study Abroad Student January 2019 – May 2019

Developed fluency in Spanish through advanced Spanish language courses and travel throughout Spain

TECHNICAL SKILLS AND ACTIVITIES

Languages: Fluent in Spanish (read, write, speak)

Technical Skills: Microsoft Office, Word, PowerPoint, Excel, Outlook, Access, SQL, Postgre, R Studio, EViews Econometric Software, Sprout Social, Facebook, Instagram, Twitter, Snapchat, Bloomberg Market Concepts Certification

Activities: Alpha Epsilon Pi Fraternity (New Member Educator, Judicial Board Member), Chapman Radio, Chapman Sports Broadcast Network, Musco Center for Performing Arts Usher

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