Manager Sales

HESHAM EL-SHAFEI

Email : ******.************@*****.***

Mobile Number: +2-010********

Address: New Cairo, Cairo, Egypt

Professional Profile

SUMMARY

An Experienced Retail Sales Manager, Sales Operations Management, FMCG Category Management and Real Estate Commercial Business with proven success record with ExxonMobil Egypt managing effective execution of Global Retail strategies, systems and best practices, looking to develop my experience in a leading and growing company where I can further enhance my skills and market knowledge.

PROFESSIONAL EXPEREINCE

BUILD YOUR COMMUNINTY (BYC)

BYC is considered one of the top Real estate property consultancy and brokerage in the Egyptian Market, with top performer history and recognitions from several reputable Developers

Commercial Sales Director

December 2019 – Current

Establishing an experienced Commercial team workforce consisting of 8 sales reps

Creating a Commercial real estate business enhanced platform, supported by a detailed operation Manuel controlling the work flow environment.

Succeeded in signing and renewing all pending contracts or new contracts with market key players.

BYC Commercial has successfully performed 2 commercial transactions within 1.5 months of the new structure implementation

EXXONMOBIL EGYPT (EME)

EME is the leading multinational oil & gas company, with the biggest market share of Fuels and lubes in the Egyptian market in addition to on the Run convenience stores.

Retail Fuels & Lubes Area Manager

May 2018 – August 2019

Leading the North area Fuels and lubes sales team for achieving 55% sales volume through penetrating new markets and grabbing fresh volume from competition.

Penetrated the Fuels Premium Grade market in one year, achieving a huge jump from 2% market share to 15% in one year.

Successfully preparing a 5 years’ market expansion strategy for EME within the Egyptian market.

Over Achieved 2018 volume targets with 102%, 2019 YTD with 108%.

Successfully increasing Non fuels income by 2.2 MLC in one year.

Successfully leading negotiations hunting new 8 big customers in 2018 and 2019 to join EME customers network.

Egypt & Cyprus Retail Fuels Programs Manager

June 2015 – May2018

Successfully leading the implementation for 5 special global retail programs in Egyptian and Cyprus Market.

Leading the Mobil Plus retail excellency marketing program across the retail network as a platform for the introduction of Mobil Fuels premium brand product, the two phases was a great success story in the Egyptian market.

Successfully finalizing Egypt Dealers Exit program in 2 years instead of planned 3 years.

Managing Effectively the Capital Budget for Egypt and Cyprus investments with the value of 13 M$ annually.

Successful initiating and introducing new technology for wet stock management protocol that led to a mega change within EME stock controls and processes.

Successfully led the negotiations with Leading payment automation companies to introduce e payment technology into EME network.

Egypt Safety and Security Advisor

May 2013 – May2015

Achieved Zero Incidents record for EME throughout 2013 – 2015.

Successfully led the vendor selection process, including market scanning, negotiations and vendor management for EME new security company.

Successfully contributed into 7 Zone incidents investigation, and successfully implementing the mitigation measures within Egypt & Cyprus market.

Retail Sales Dealer operated Territory Manager – Cairo & Giza

January 2011 – May 2013

Successfully increased the Sales Volume by 3% annually for Fuels and lubes.

Adding 2 new customers into EME network.

Successfully finalized 4 long term pending chronic cases service station, bringing them into business again.

Enhanced dealer’s relations for EME network focus market – 54 Customers

Retail Sales Company operated Territory Manager – On the Run

May 2008 – January2011

Successful expansion for On the Run brand network from 11 stations to 25 stations.

Empowering brand equity of On the Run network through successful retail standards programs and marketing tools.

Developing a world class work force across On the Run network stations.

Achieved maturity plan for On the Run sales volume plan in 2 years instead of planned 5 years.

On the Run Convenience Stores Network Category Manager

April 2006 – May 2008

Successfully increased On the Run Network Front Gross margin to 26% instead of 21% in 2 years

Leading negotiations with all FMCG key players (vendors) resulting into the increase of rebate income from 200 MLC to 2 MLC in 2 years.

Successfully shared in developing marketing plans structure / Promotion calendar for the whole 7 Dominant categories across 3 years, enhancing the brand positioning for the On the Run network in the Egyptian Market

Initiated and developed a planogram tool saving 40 working hours per month, more efficient and scientific.

Successful implementation for the lift program for food category in coordination with food partner leading to increasing the category mix from 4% to 11%.

On the Run Store Manager

February 2002 – April 2006

Awarded as the best site manager across On the Run network for 2 years.

Overachieved significantly the planned sales Volume for my assigned store for 3 consecutive years

Courses Summary

-Supervisory Program - Operations Integrity Management system

-Situational Sales Negotiations - Project Management

-Category Management - Risk Management

-Loss Prevention System - Masterful Presentation

-Negotiation Fundamentals - Management of Change

-Leading Teams - Customer Focus

-Communication Fundamentals - Excellence in Team Work

Education

Bachelor of Commerce / Major Accounting - Ain shams University

Manor House Language school

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