Social Media Marketing
Resume:
Steven A. Woodruff
******@*****.***
OBJECTIVES
Apply more than 20 years of experience in, Publishing, Product Marketing, Print and Digital Communications, Project Management, Recruiting, Outplacement, Digital Business Development and Business Analysis while increasing fiscal and social profits in fresh and dynamic, educational environments.
I am looking for a full time salaried position within an organization, a partnership, and / or to continue my almost ten-year practice operating as an independent contractor, consulting agency.
I thrive in roles where I can facilitate communications between diverse groups of creatives, professionals, educators and leaders. I enjoy mentoring and coaching individuals who are interested in creating environments where they can be the best version of themselves. EXPERIENCE
2004 – PRESENT CURIOUS MONKEY MARKETING LOS ANGELES, CA Founder, Owner – Business Consulting, Marketing and PR Agency Recent client list and achievements include:
The Adizes Institute for Organizational Change
Headquarters II Administrator
Managed IT systems and GSuite Network for 200+ employees Social Media Public Relations Manager – Three entity accounts Webmaster and developer for three sites
Director Learning and Training Development
Developed Global Associate network database and online directory Developed and owned Content creation and Engagement campaigns for Global Network Intranet resources.
Developed online courses for client training and open market LMS training. Edited and posted Founder’s weekly blog content.
NTS Vaco - Telecom
Managed a $2,000,000 B2C Marketing Budget.
Increased Direct to Consumer Marketing revenues by over 208% while reducing marketing budgets by over $500,000.
Developed CRM Application that reduced labor by 34%. Negotiated annual vendor contracts for reducing production expenses by %20. Deployed and managed new Mobile Marketing campaigns increasing direct response rates by 8%.
Converted creative, editorial and social team to outsourced contracts reducing labor expenses by 23%.
Developed prospect profiling, lead scoring and customer segmentation resulting in conversions increase of 48% and reduced spending of $180,000. Developed and managed DNC compliance and OPT-IN avoiding litigation, fines and reducing wasted marketing dollars.
Harvesting Happiness – Lisa Cypers Kamen
Initiated PPC and SEM campaigns increasing site traffic by 37% and targeted landing page engagement by 280%.
Automated radio guest invitation process reducing labor expenses by %58. Implemented social media content schedulers for contributors reducing labor costs by
$15,380 annually.
Created web form online Guest Questionnaire and increased recruiting responses by 26%.
Vantage Point Lifestyle
Developed Comprehensive Digital Marketing Strategy resulting in budget approval of
$178,600 annual spends.
Implemented digital media marketing mix with social, content, event and automated E- Mail marketing increasing engagement by 580%.
Trained in-house staff for social contributions increasing team awareness and social engagement by 42%.
Established SEM and PPC campaigns with $6,800 month budget increasing web site traffic by 564%.
Developed keyword strategies and optimized 9 distinct Ad Words campaigns with over 150 individual search ads.
Created landing page strategy to increase engagement and sessions, and conversions from site visitors. Optimized segments and campaigns to reduce CPC by 24%. Managed and directed outside SEO team with content, SEM, video, image, social and PR to see position lifts in double digits in Universal Results. Oversaw the development of CTA offers on site and in social resulting in targeted lead generation increase of over 30%. CTA’s involved, “No Cost” Offers, E-Books, Event Marketing, Online assessments, OPT-In E-Zine subscriptions. Increased team efficiencies and collaboration with contractors by implementing team project-tracking processes with Base Camp, Trello, Co-Scheduler, Hoot suite and task and budget spends with Smart Sheet.
Yoga GivesBack.org
Volunteer Marketing Coordinator for the Non-Profit spearheading social engagement, ambassador drives, fundraiser events and strategic industry and international partnerships.
Increased event attendance by 618% as a result of community and social engagement. Social and marketing efforts resulted in community fund raising increases of 520% over a three-year period.
Creative Director for event marketing fliers, video and social media posts. Facebook Group Integrations and engagement campaigns resulting in increase in
“LIKE” of over 900%.
OTHER EXPERIENCE
1993 - 2013 PHONE GUIDE / EXPOSED MAGAZINE(S) WOODLAND HILLS, CA Managing Editor / Advertising Manager
1989 -1993 DRAKE EXECUTIVE RECRUITING BEVERLY HILLS, CA Senior Account Manager / Field Outreach Candidate Coaching EDUCATION
1984 -1986 PEPPERDINE UNIVERSITY MALIBU, CA
Business / Marketing /Philosophy
INTERESTS
Reading, adventure biking, wood shop, metal craft, writing, computer learning, yoga, meditation, parenting, rock climbing, cooking, gardening, painting, and music.
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