Marketing Sales
Resume:
SCOTT S. BALLANTYNE
*****@*******.*********
SUMMARY: Experienced business executive with demonstrated leadership in branding and creative marketing, P&L management, general management, corporate communications, and market/business development for global B2B and B2C companies.
PROFESSIONAL EXPERIENCE:
Distill Marketing
Founder, Principal – Seattle, WA
2014-Present
Managing national e-commerce, retail, and telecom clients through branding, channel management, retail strategy, and overall go-to-market strategies.
• Clients include: Amazon, Bezar, Eastwind Networks, First Orion, fi'zi:k, Hiya, Inside Sales, Reissued, and Specialized
Backcountry.com
Chief Marketing Officer – Park City, UT
2013-2014
• Ran all the marketing, branding, creative, and content for $500M revenue portfolio
• Delivered refreshed brand strategy, values, and assets, including award-winning This is Backcountry video
• For the first time in five years delivered 15% revenue growth while lowering marketing costs (as a %) below 10%
• Launched Explore, our owned content channel that since it’s market debut has had millions of visitors, 78% of which are new customers
• Delivered on a brand new retention and loyalty program with sophisticated segmentation model
• Redesigned integrated marketing processes and team – delivering on more than 100 diversified campaigns in 2013 alone
• Redesigned entire team structure, moving on approx. 30% of staff and hiring world-class content, events, and retention and loyalty staff
• Drove advertising and MDF revenues that contributed more than 25% of 2013 EBITDA
Fab.com
Chief Marketing Officer – New York, NY
2012-2013
• Delivered global brand strategy, tenants, values, and belief system
• Grew global membership from 1M to more than 10M in one year
• Overall business delivered $120M in first full year, up 600% YOY
• Drove MROI such that payback on spend is now returned in less than 20 weeks (was 40)
• Delivered 70% payback on two-month TV campaign
• Drove overall awareness from less than 5% to greater than 11% across the US
• Won two Crunchies, two Webbys, and Forbes top-ten start-ups of the year Vonage
Chief Marketing Officer – Holmdel, NJ
2011-2012
• Oversaw and directed $260M marketing budget
• Drove SLAC under $300 for first time in a year
• Launched and broke records with Vonage apps (extensions and Vonage mobile)
• Won an advertising EFFIE and Golden Lion in same year – first time Vonage (with over $100M TV spend) had done so
• Developed international strategy delivering deals such as Globe and Vonage India
• Retooled US affiliate and partnership strategies announcing distribution deals with Best Buy, Sears, Wal-Mart, and Tracfone
Tendril
Chief Marketing Officer – Boulder, CO
2009-2011
• Assumed full responsibility of strategic marketing, research and segment marketing, product management, product marketing, marketing communications, and channel operations
• Overhauled brand with new look and feel, tighter messaging, and focus
• Led strategy that won World Economic Forum Pioneer
• Formed successful alliances with Intel and Best Buy enabling a new, augmented channel for dealing directly with consumers and setting up a 10x growth path in 2011 Hewlett Packard
VP & GM, PSG Consumer Direct – Cupertino, CA
2007-2008
• Assumed complete P&L responsibility of e-commerce and call center sales-motions
• Led division to 35% revenue increase and into a very healthy Operating Profit (OP) stance
• Gained a full two points in D2C market share as measured and reported by IDC
• Reinvigorated web and call center consumer experience by focusing on abandonment, sales and operational processes, ease of doing business, value proposition deployment and merchandising, and overall sales and cost metrics
• Drove YOY traffic volume with significant ROI improvements to e-commerce platform allowing significant cost savings in call-center operations InFocus Corporation
Chief Marketing Officer – Wilsonville, OR
2005-2007
• Re-organized global marketing functions, streamlining costs while driving category leading efficiencies (SOV, channel spend, ROI on R&D spend, brand recall, and purchase intent)
• Conceived, drove, and launched complete brand refresh resulting in award-winning advertising within category
• Led team in winning Forrester award for product excellence
• Cemented key market development strategic alliances with TI DLP, Microsoft, EA Sports, Kodak, Apple, and Philips
SCOTT S. BALLANTYNE *****@*******.********* 408-***-**** T-Mobile USA
Senior Vice President, Segment & Channel Marketing – Bellevue, WA 2003-2005
• Grew business subscriber base by 100% over 12 months
• Led company-wide strategy that delivered four JD Powers and Associates awards for product quality, customer service, overall value, and best in class in wireless space
• Responsible for channel strategy that secured partnerships with HP, Dell, Costco, Wal-Mart, and Office Depot
Asia Global Crossing Ltd.
Vice President & General Manager, Marketing Operations – Los Angeles, CA 2000-2003
• Provided key leadership and vision through the company’s growth phase and directed pre-IPO initiatives including assuming responsibility for company-wide sales and marketing
• Responsible for company’s marketing plan from inception to execution, built cash revenues to $700 million
• Developed and implemented IPO-related marketing efforts to facilitate Asia Global Crossing becoming the youngest company ever listed on the NYSE and raised more than $1.2 billion capital
Dell Computer Corporation
Vice President, Marketing, Latitude Division – Austin, TX 1998-2000
• Oversaw P&L for $4 billion laptop computer portfolio comprising one of the company’s largest and most profitable business units
• Traveled extensively across the globe to execute international brand awareness efforts, support worldwide sales and customer research, and meet with press and media representatives
• Improved Dell Latitude global market share from #4 to #1 position in just 18 months Motorola Semiconductors Ltd., Micro Controller Division Director, Worldwide Marketing - Austin, TX
1987-1998
• Oversaw P&L for $1 billion in sales of 8, 16, and 24-bit MCU products to the automotive, industrial, and consumer equipment industries
• Managed, trained, and developed a cross-functional international team of approximately 200 employees responsible for sales and marketing, application and design engineering, operations, technical sales support and customer service, program management, and worldwide pricing
• Shifted sales and marketing initiatives to a more customer-driven focus, including the introduction of unique, customer-specified products to achieve a 25% market share increase
SCOTT S. BALLANTYNE *****@*******.********* 408-***-****
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