Donovan Lazar

**** ******** ******, ** ****, California 91942

516-***-****, adep64@r.postjobfree.com

www.linkedin.com/in/donovanlazar

Seasoned Sales and Marketing Leader

WILLING TO RELOCATE

Repeated success building sales and marketing teams from the ground up selling to enterprise (Global 2000, Fortune 500) at growth-stage company. Experience driving growth by improving sales force, brand, and field service effectiveness, improving customer acquisition and retention, and implementing enterprise-wide lean process improvement, in the US and globally. Reputable for development of national sales teams, hired and trained hundreds of high potential candidates while driving process and operations to include, compensation alignment, sales training and mentoring. Repeated success building KPI-driven teams, exceeding goals at every stop. Whether taking early stage startups and driving revenues by reshaping the sales and marketing strategy or reimaging an entire sale, and customer success processes to drive top line growth revenues from $36 million to over $125 million the experience is second to none.

PROFESSIONAL EXPERIENCE

TOA Global, San Diego, California, September 2019 – Present Vice President of Growth North America

TOA Global has 1,700 employees across offices in Australia, United States, Canada and the Philippines. I head the entire North American operations. As the only executive in North America I am responsible for everything from top line growth through P& L management. My duties include Sales: hiring, training and driving the sales team to exceed targets, Account Management: driving growth, client escalations, streamlining the talent process, Marketing: responsible for top of the funnel growth, managing an outbound sales team, digital marketing, live and recorded webinars as well as partnerships and alliances. Highlights:

• New Sales Growth 107% YoY

• MRR growth of 205% YoY

• Total revenue increase 187% YoY

• Managed multiple Top 100 accounting firms from sales through customer success.

• Increased North American presence by opening and staffing an office in Toronto.

• Improved Net Promoter Score (NPS) from 42 in Q3 of 2019 to 79 in Q12 of 2020 MentorCloud, Phoenix, Arizona, November 2015 – August 2019 Vice President of Sales and Marketing & Advisor

Served as head of sales and marketing for this startup SaaS company. Managed and delivered the firm’s client business case development and HCM Journey-to-the-Cloud – SaaS strategies. Responsible for firm’s outward- facing Go-to-Market Strategies, Marketing, PR, Communications, Hiring and Training all sales and marketing staff. Built out the entire sales and marketing infrastructure from CRM to marketing automation platform. Implemented a complete digital marketing campaign to drive new leads. DONOVAN LAZAR Page 2 adep64@r.postjobfree.com

Highlights:

• Grew sales pipeline by 750% over first 90 days.

• Achieved revenue growth of 30% MoM.

• Increased revenue from $300k to over $1.2 million

• Secured marquee customers for startup: Groupon, Airbnb, Marriott, Expedia, and Nvidia. Concierge Live, Atlanta, Georgia, April 2017 – March 2018 Chief Commercial Officer

Brought in to restructure the entire sales and marketing process for this SaaS start up in the ticket inventory space. Built out the sales and marketing teams from hiring staff to developing processes. My responsibilities included hiring, training, closing deals, developing all outbound marketing while also developing all marketing materials from website to white papers.

Highlights:

• Grew revenues 300% YoY from 2017 to 2018 with projected growth to be over 400% for 2018.

• Rebranded company from logo through all outward facing marketing materials.

• Implemented new go to market strategy beginning with building out the marketing automation process and hiring sales and marketing staff.

• Lead the sales staff closing large deals with Sherwin Williams, NHRA, and Joe Gibbs Racing. Seaters, New York, New York, February 2016 – March 2017 Vice President Sales and Marketing

Hired to build out the sales and marketing teams from the ground up. Starting with a staff of two grew the sales and marketing team to 15. Managed a staff globally with reps in New York, Brussels, London, and Paris. My responsibilities included hiring, training and building out the sales and marketing processes, developing all marketing materials from website to white papers, and closing new business. Highlights

• Grew revenues 200% YoY from 2015 to 2016 with projected growth to be over 400% for 2017.

• Closed major Fortune 500 customers including AB InBev, MasterCard, Sherwin Williams, BMO Financial, and Adidas.

• Created strategic partnerships with SeatGeek, Inertia Sports, Havas Sports Marketing, Concierge Live, National Lacrosse League, creating multiple streams of revenue growth.

• Created new marketing collateral including B2B website, white papers, info graphics and social media campaigns. Implemented successful email marketing campaigns. Crescerence, Atlanta, Georgia June 2015 – October 2015 Interim Chief Marketing Officer

Hired to revamp the entire marketing department. Began by building out all new forward facing marketing pieces from website to white papers. Implemented marketing automation platform to carry out email marketing campaigns. Increased lead generation by over 300% MoM for the duration of my contract. Enrknol, New York, New York, December 2014 – May 2015 Interim Chief Revenue Officer

Developed the first decision support SaaS, connecting market participants to a real-time, comprehensive source of energy regulatory information. Connecting information across 2,000 government offices. Brought in to build out the sales team and generate sustainable revenue growth. Responsible for hiring and training new sales and marketing employees. Designed the entire sales process by working the entire sales. DONOVAN LAZAR Page 3 adep64@r.postjobfree.com

Online Trading Academy, New York, New York, January 2010 – November 2014 General Manager

Served as sales leader to the CEO and COO helping refine all sales processes across the entire organization. Increased revenues by 455%. Influenced executive team with metric driven changes by marrying operations and sales in roles that play to the strengths of the team while achieving very low turnover of existing staff. Highlights:

• Company had revenues of $36 million when I was brought on and when I left increased to $125 million.·

• Awarded “Turnaround of the Year” in 2012 with a 144% revenue increase, “Best Live Event” in 2012 setting several sales records, “Center of the Year” in 2013 with highest revenues, “Start-Up of the Year” in 2014 building out Long Island location.

• Achieved $3.2M in revenues during first 12 months of Long Island (new location) opening.

• Achieved 325% revenue growth quarter over quarter for Stamford location.

• Instrumental in re-selling Stamford location 5 months after taking over for a 75% profit.

• Developed key metrics to gauge sales efficiency, delivered to "Executive Team" and implemented globally.

• Achieved a 25% increase across all sales metrics through inspirational and motivational leadership. EDUCATION

Bachelor of Science in Business Management

Northrop University Los Angeles

ADVANCES SALES AND LEADERSHIP TRAINING

Leadership Training for Managers Dale Carnegie - New York Effective Communications and Human Relations Dale Carnegie - New York Presidents Club Sandler Sales Training - New York

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