Social Media Marketing

DORINA PILIPOVSKY-NEPO

**** * **** ******, ********, NY 11234 ● **.****@*****.*** ● 917-***-****

OBJECTIVE

To obtain a challenging position as a Marketing professional, utilizing my visual sense, writing skills and the ability to translate marketing ideas and design concepts across all organizational levels. EXPERIENCE

Trent & Company, Marketing Communications, New York, NY Director:

04/2018-Present

- Plan, direct and set the strategic direction of publicity campaigns for clients, balancing firm objectives and customer satisfaction

- Develop and maintain relationships with decision makers of new and existing clients, media, vendors and partners

- Provide high level client service to each individual organization based on the company’s services, needs and goals

- Direct, prioritize and oversee team on client campaigns, leading the account team to accomplish functional goals to ensure service and results

- Maximize existing processes and develop new ones to measure and report success in delivering client service and results

- Problem solve and trouble shoot on campaigns, managing all types of intense situations, including web dev, ecommerce, strategic planning and rebranding

- Manage client budgets, relationships, expectations and loyalty

- Create and package case-study results to help attract referrals and close new business opportunities

- Manage all client relations on agency’s CRM (HubSpot)

- Manage AE’s and AAE’s on deliverables, time management, reporting, analytics, council and guidance Infinity Lifestyle Brands, Infinity Group New York, NY Marketing Director: 06/2016-4/2018

- Coordination of company sales marketing functions for Altec Lansing, Le Tigre, Yankee Sports Water and Super Sprowtz

- Develop and manage marketing budgets

- Develop and implement marketing strategy, Establish and implement short- and long-range marketing goals, and objectives

-Monitor and analyze marketing activity against goals

- Prepare company presentations – including retail/sales pitches, brand books and licensee pitch decks.

- Plan and oversee advertising and promotion activities including print, social media and all digital efforts

- Oversee from start to completion website development for all brands

-Manage video/photoshoots for brand and/or campaign activations

- Coordinate all launch events – including launch parties, press events and parties

- Ensure effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets

- Evaluate market reactions to advertising programs, merchandising policy, and product packaging

- Plan and coordinate communications efforts internally and externally, including public relations, outside agencies and ongoing campaigns

- Supervise the planning and development of company marketing and communications materials

- Oversee copywriting, design, layout, and production of promotional materials

- Coordinate showroom set up and layout of showroom – including third party vendor performance and execution.

- Responsible for tradeshow booth set up and execution Mining Indaba, Euromoney Institutional Investor PLC New York, NY Digital Marketing Manager: 12/2014 – 05/2016

- Manage all social media channels for Mining Indaba as well as develop new social media marketing plans

- Increase social media following on all channels

- Manage from start to completion the launch of a new Website, managed QC, design and development

- Manage current website, manage all content

- Manage vendors and freelance talent for on-site event i.e. videographers, photographers, journalists

- Manage the Mining Indaba Bursary Student program

- Assist in Press Relations for the event

- Develop, manage and market the Mining Indaba Mobile App for 2015 & 2016, created new sponsorship opportunities, traffic analytics

- Develop, direct and manage keynote speaker/investor interviews for future website content

- Manage Google analytics and Google Ads, SEO and ROI

- Create HTML email campaigns for weekly newsletters Jspace LLC, New York, NY

Food Editor/Content Director:06/2011 – 11/2014

- Manage and develop all social media marketing for Jspace Food

- Develop all content for JspaceFood.com, consisting of weekly Shabbat Dinner menus, original recipes, food related articles and tutorials using GIFs.

- Write/add new original recipes based on the researched popular food trends

- Manage free-lancers, content contributors and interns, manage free-lancer and inter financials

- Manage Google analytics and Google Ads, SEO and ROI

- Edit all images for the website, using Adobe Elements

- Set up daily newsletters for all of Jspace.com

- Increase email list growth utilizing online marketing

- Organize and conduct monthly food events for general public including Cooking classes and Challah baking

- Manage recruiting process and conduct interviews for potential employees/freelancers KGM Direct, New York, NY

Email Marketing Specialist:04/2009 – 06/2011

- Develop and scheduled daily, weekly and monthly email campaigns

- Create and designed email marketing campaigns

- Analyze results and trends from email campaigns which were then, implemented into future email campaigns

- Distribute daily email campaigns using different ESPs

- Utilize HTML and Excel

- Manage client case load and relationships

- Manage multiple data lists consisting of millions of email records

-Develop marketing strategies for internal data lists INTERNATIONAL BIOMETRIC GROUP, New York, NY

Marketing Associate: 2008

-Coordinate all event planning for conferences and company’s receptions/functions and Technical Working Groups – Security Document World 2008 and Identity Loop 2008, CTST, Identity 2008

-Create brochures for biometric conferences – Rage in the Cage

- Develop press-kits and set up monthly teleconferences

- Coordinate all travel schedules for 30 employees

- Manage all production schedules for marketing material

- Contribute to the creation of email and direct marketing campaigns; create and send out email blasts for monthly teleconferences

EDUCATION

ST. JOHN'S UNIVERSITY, Queens, New York

BA Communications, 2008

Computer Knowledge: Proficient in Microsoft Word, Excel, Power Point, Adobe Elements, InDesign and WordPress.

Language:Fluent in Russian

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