Marketing Manager Account Executive

JEREMY PRYOR

Marketing Manager

*******@*****.*** linkedin.com

A strategic mind who sees the larger picture and has a passion for developing and executing data driven marketing plans. With a heavy concentration of digital experience at the end of the day I consider myself a generalist who finds reward in solving complex problems.

Marketing Manager, Americas

Siemens Digital Industries Software 2018 - Present

Redefining the go-to-market strategies and processes which further positioning Siemens as the industry leading software solution in industrial automation and digitization.

Lead with digital to generate customer demand and B2B opportunities for sales through paid media

Optimize marketing strategies by eliminating low performing tactics, shifting to higher ROI activities

Refine marketing campaigns through global strategy collaborations, further improving campaign effectiveness

Develop robust campaign performance report to determine ROI, optimize and strengthen marketing strategies for the Americas

Account Director

CDK Global 2018

Exceeded expectations through development and execution of paid digital media strategies based on client’s objectives and sales KPIs

Built partnerships with key media and e-commerce to develop highly targeted and efficient tactics

Reported monthly results and findings to help develop end of month sales narrative for executives

Assistant Marketing Manager, Chevrolet Global

General Motors 2017

U.S. marketing point for global marketing team, shared knowledge, trends, strategies and best practices

Nurtured and grew Chevrolet’s brand strategy and ‘Find New Roads’ story across the globe

Assistant Marketing Manager Chevrolet

General Motors 2014 – 2017

Owned the B2C marketing efforts behind Sonic, Spark and Trax nameplates for the U.S.

Expanded marketing share and outperformed competitors through increased engagement, unique positioning and incentives

Developed a fresh approach to Chevrolet small car portfolio, repositioning nameplates and simplifying the buying process

Account Supervisor

Team Detroit 2013 – 2014

Developed high impact paid digital advertising (display, social, native, video, SEM) for Ford’s F-150 brand

Tackled evolving business goals, while continuing to amplify Ford as an industry leader in the truck market

Advocated copy and creative testing to optimize future performance, overall decreasing CPC and increasing CTR

Sr. Account Manger

Sapient Nitro 2011 – 2013

Successfully delivered Fiat’s extensive monthly Tier2 /retail digital advertising, hitting time sensitive delivery dates with consistent creative and time sensitive incentives.

Account Executive

J. Walter Thompson 2007 – 2011

Brought Ford’s sponsorships, promotions and product placements to life through shows, sporting events and film

Education

Bachelor’s Degree Advertising Michigan State University

Bachelor’s Degree Visual Arts Michigan State University

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