Manager Marketing
Resume:
MAHER ABOUHASEIRA
Dammam, KSA Mobile: 966-**-***-**** Email: *******@*****.***
SENIOR EXECUTIVE PROFILE
A highly accomplished and resourceful senior managerial professional with a reputation of 25+ years of registering sterling business growth in terms of productivity, sales volume and market share by delivering a holistic exposure of business development, product management, sales strategy and commercial management with keen focus on healthcare industry
Knowledge of business (Saudi) markets and healthcare products/ services employed in new product development including budgeting/ forecasting to successfully expand sales volume, profits and market share
Experienced in devising direct/interactive marketing, media planning and buying database as well as public relations strategies entailing consistent business growth.
Prudent management of people, technology and processes with overall responsibility of business/ projects along with budget
Seeking a senior managerial position with a progressive organization to contribute accrued skills and international expertise towards achievement of unparalleled and sustainable business growth CORE SKILLS
Strategic Management
Business Development
Marketing Strategies
Advertising Campaigns
Public Relation Efforts
Supporting Product Innovation
Pricing & Packaging
Business Excellence
Manpower Management
Leadership, Staffing, Training
KPIs & Performance Management
Target Setting & Achievement
Budgeting & Forecasting
Profit Maximization
Value Added Leadership
Communication & Interpersonal Skills
Analytical Skills
Critical Thinking
Conflict Resolution
Group Dynamics, Synergy
MS Office Applications & Internet
PROFESSIONAL EXPERIENCE
NETWORK MANAGER OCT 2017- MAR 2020
GULF UNION INSURANCE COOPERATIVE CO.
Key Responsibilities as Business operation:
To sign contracts with ins Companies.
In Charge for marketing.
In Charge for Approval, Billing.
Patient Services
Designation Chronology:
Oct 2017 – Jan 2019 Marketing Manager
Feb 2019 – Mar 2020 Network Manager
Key Responsibilities as Network Manager:
To Sign contracts with all Hospitals and Dispensaries
Reconciliation of client accounts and recovery.
Key Responsibilities as Marketing Manager:
Being a marketing manager managing marketing department with 25 employees’ hands-on experience in the insurance industry.
Obtain new policies & renew the policies, collection of the premium due for the company for all sectors (Medical, General (motor, fire, marine).
Arrange meeting with all clients to know the business progress and performance.
Administration of the marketing dep’t employees to improve their efficiency to arrange special class to improve them. NETWORK MANAGER OCT 2017- MAR 2020
GULF UNION INSURANCE COOPERATIVE CO.
BUSINESS OPERATION MANAGER MAR 2020 – PRESENT
DR. ALNAAMY SPECIALIST HOSPITAL
MAHER ABOUHASEIRA
Dammam, KSA Mobile: 966-**-***-**** Email: *******@*****.*** Key Responsibilities as Marketing & Insurance Manager:
Sign new contracts with all insurance companies.
Procuring new client business.
Approval Department in charge.
PROJECT AND MARKETING MANAGER FEB 2008 – MARCH 2015 PRO CARE RIAYA HOSPITAL AL KHOBAR AND FAKHRY HOSPITAL, KSA Designation Chronology:
Jan 2015 – Present: Remote Medical Service Division Project and Marketing Manager
Apr 2014 - Jan 2015: Insurance Manager
Dec 2013 - Apr 2014: Ambulatory Services Manager
Feb 2008 - Dec 2013: Marketing and PR Manager
Joined the company as Marketing and PR Manager and moved up the corporate ladder to merit promotion to the current position, Remote Medical Service Division Project and Marketing Manager Accomplishments:
Key point of contact for engaging in projects and new business for the hospital as well as overseeing contracting, subcontracting for new and old companies.
Key Responsibilities as Remote Medical Service Division Project and Marketing Manager:
Leading the remote medical services division projects within the practice with total responsibility of day-to-day operations. Administering a variety of staff welfare initiatives to keep staff of over 200 productive and motivated.
Designing promotional activities and trade shows by coordinating with developers, advertisers, and sales managers, to market products and services and better connect organizations with target market thereby achieve business goals.
Providing leadership to the entire initiative involving building up the team, hiring, training, and performance evaluations of marketing and sales staff and accomplishing desired growth
Assimilating qualitative market analysis with keen focus on competitor’s offerings, current trends while striving to enhance brand identity/equity through tactical strategies and technologies.
Devising robust pricing strategies, actively promoting products and services; aiming at maximized customer satisfaction and deliver marketing strategies to enlarge market share and maximize sales, volume and profitability.
Defining marketing strategy, annual marketing plans, and marketing budgets; analyzing all financial parameters including expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Researching and recommending new products and services for market opportunities consistent with corporate capabilities and objectives in liaison with advertising and promotion managers.
Determined positioning of products and services considering price, volume, share and profitability. Focusing on aligning the company priorities with sturdy day-to-day operations, and help evolve early stage ideas into future-growth initiatives. Key Responsibilities as Insurance Manager:
Acted as advisor and consultant, interpreting insurance policies and determining favorable package deals aiming for customary prices and cost savings.
Contributed to the Unification and mapping of the medical services codes using the ICD-10-AM system and aligning them with insurance company specific codes and updating the systems with insurance policy terms, conditions & exclusions.
Complied Medical & financial reports (including rejection analysis) for references and decision making. Mediated with concerned personnel (Physician/nurse/cashier/receptionist) for repeated rejection item and recommended solutions.
Liaised with Director of Internal Insurance Circular concerning DO’S & DON’T’S in insurance and conducted regular internal case reviews to ensure technical procedures and standards are always followed.
Oversaw the insurance operations and designing, implementing and training the staff on insurance protocols and kept current with current price list for effective negotiations. MARKETING & INSURANCE MANAGER April 2015- Sep 2017 ENAYA MEDICAL GROUP DAMMAM, KSA
MAHER ABOUHASEIRA
Dammam, KSA Mobile: 966-**-***-**** Email: *******@*****.***
Administered entire spectrum of claims processing activities - issuing pre-approvals, auditing patient’s medical files/verifying admission services/ length of stay and gathering any information of the insured member for confirmation.
Visited insured members to check if all insurance company authorized services are all rendered/costs are kept to minimum and detect fraud and Abuse by any health service personnel or the insured member.
Tracked daily health progress of the insured member; submitted reports to medical directors for Daily case review.
Systematized insurance activities - pre-authorization, roving doctors, call center, hospital delegates, complaints as well as claims management/ rejection queries including negotiations reconciliation and payment finalization.
Liaised with insurance companies for assessing high risk non declared cases and steered all spectrums of operations for proper functioning of insurance activities and smooth commercial approvals process. Key Responsibilities as Ambulatory Services Manager:
Responsible for the operations of the clinic from patient experience, staff engagement to the bottom line of the operations of the clinic.
Utilized resources efficiently and constantly ensured best practices in patient care by promptly handling services/complaints timely appointments.
Developed practices and created relationships with physicians to ensure their patient/ practice needs were being met.
Promoted effective communication dialogue with providers and staff through daily huddles, regularly scheduled staff meetings, or other means of communication.
Worked with team members on mutual goal setting, providing regular performance feedback and evaluation. Key Responsibilities as Marketing and PR Manager:
Maintained forward thinking marketing strategies to meet both organizational and business unit objectives, interacted with Finance Department on producing a Price List and package deals for all medical services
Offered market and brand direction to the sales teams through a strong understanding of customer research, market conditions, competitor data and marketing strategy pertinent to medical service prices.
Consistently executed high-level events to provide opportunities for sales managers to directly support business unit objectives and increase in hospital revenue.
Liaised with internal PR department to enhance key messaging and market position and building strategic partnership with local and international organization (ASI &Curves) etc.
Planned and budgeted to ensure strategic marketing & advertising plan generate desired results and show tangible ROI.
Shaped the direction of the business based on the research and insights collected from competitor analysis and market trend projects in finalizing medical coverage contracts with insurance companies. MARKETING SUPERVISOR DEC 2004 - FEB 2008
SULTAN BIN ABDULAZIZ HUMANITARIAN CITY- REHABILITATION HOSPITAL, RIYADH, KSA Key Responsibilities:
Played a pivotal role in negotiating contracts for surgical and rehab with prestigious clients including SABIC, Aramco, Saudi Arabia Airline, Insurance Companies, Prince Fahad Bin Sulman, Ministry of Health-KSA, GOSI, Medical centers, etc.
build a database for potential business with both government and private institutions including Ministry Health hospital, Government Hospitals, Embassies, and GCC; Business and Credit Companies, Insurance Companies Private Clinics
Instrumental in Marketing Rehabilitation and Surgical Department planning.
Actively participated in International Medical provider exhibition in various Cities.
Submitted periodic reports to the CEO on marketing activities and helped in decision making process.
Maintained and evolved the marketing strategy in the light of changing market dynamics and coordinated timelines, budgets and calendars for commercial activities and exhibitions, etc. MARKETING SUPERVISOR NOV 2000 - DEC 2004
SAAD SPECIALIST HOSPITAL, AL KHOBAR, KINGDOM OF SAUDI ARABIA Key Responsibilities:
Designed robust marketing strategies and provided inputs to the Marketing Department planning to keep current with changing trends and overcome completion.
Enforced daily tracking of marketing activities and prepared detailed business reports on the Marketing Status.
Coordinated and participated in several International Medical provider exhibition held across various Cities. MAHER ABOUHASEIRA
Dammam, KSA Mobile: 966-**-***-**** Email: *******@*****.*** MARKETING EXECUTIVE NOV 1999 – AUG 2000
ASTOON HOSPITAL, AL-KHOBAR, KINGDOM OF SAUDI ARABIA Key Responsibilities:
Oversaw and coordinated the credit affairs services in Marketing and medical treatment of patient accounts in liaison with credit companies.
Pivotal in promoting hospital services to various credit companies and provided vital responses in mainstream decision, planning the advertisement strategy, preparation of credit proposal and supervising of marketing representatives.
MARKETING EXECUTIVE JUNE 1995 – OCT 1999
BATTERY ACID FACTORY, DAMMAM, KINGDOM OF SAUDI ARABIA Key Responsibilities:
Achieved and surpassed all sales targets for battery acid products and contributed in developing the goodwill of the company.
ACADEMICS
Master Degree in Educational Science, University of Southern California, USA- 1993
Master Degree in Public Administration, University of Southern California, USA- 1991
Bachelor Degree in Business Administration, Northern Arizona University, USA- 1989 TRAININGS & CERTIFICATIONS
April 2018: The Institute of finance Insurance Foundation Exam (Pass).
Feb 2018: Certificate of training 6 credit hours Anti-Money laundering& Counter terrorism financing.
Jan 2018: Certificate of attendance 35 hours of project Risk Management training.
May 2015: Sales & Marketing Executive International Certificate 3 continuous education units.
Pursuing: Certified Marketing Strategy
Dec 2012-2013: Certificate of Attendance Project Management Training & Certification Program (PMP), Khobar, KSA
Apr 2012: Certified Professional in Healthcare and Hospital Administration, Khobar, KSA
Dec011: Datix
Patient Safety, Quality Management and Enterprise Risk Management Software, Khobar, KSA
Dec011: Process Mapping, Optimization and Quality Tools, Khobar, KSA
Apr 2011: Health Insurance Conference (Ministry of Health), Riyadh, KSA
Jan 2011: Occupational Health and Safety administration OSHA in general health setting, Khobar, KSA
Dec 2010: Quality and Patient Safety Seminar (Tufts University, School of Medicine), SAMSO, Saudi Arabia
Nov 2008: Saudi Hypertension Management Course-Fall, Khobar, KSA
Nov 2008: Breast Cancer Symposium, Khobar, KSA
Jul 2007: Management Development Series for Managers in Health Care Settings, Riyadh, KSA
May 2006: Marketing Training Course, Riyadh, KSA
Marv 2006: Special Olympic Certificate of Achievement, Riyadh, KSA
Apr 2006: Public Relations Seminar, Riyadh, KSA
PERSONAL DOSSIER
Nationality : Palestinian
Date of Birth : 6th October 1964
Marital Status : Married
Languages Known : Fluent in English
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