Marketing Social Media
Resume:
STEVEN LOEWY
Salt Lake City, UT 801-***-**** ******.******@*****.*** www.linkedin.com/in/stevenloewy SENIOR MARKETING & BUSINESS STRATEGY EXECUTIVE
Brings 15+ years of progressive B2B Marketing experience leading teams and driving exceptional business results in the healthcare industry. Known for delivering customer-centric concepts, strategies, and solutions that fuel business growth. Consistently recognized for building cross-functional partnerships, aligning stakeholder priorities, and gaining consensus on complex organizational strategies. Sought out as a thought leader and subject matter expert on business opportunities and key initiatives. Visionary executive who invites diverse perspectives and uses a customized approach to build relationships and maximize team contributions. Core competencies include:
• Business & Financial Acumen
• Go-to-Market Strategy
• Market Research & Insights
• Marketing Technology & Analytics
• Customer Advocate
• Cross-Functional Team Leadership
PROFESSIONAL EXPERIENCE
OPTUM, Salt Lake City, UT 2007 - Present
Senior Director of Marketing, Risk, Quality and Network Solutions, 2016 - Present Leads marketing for a business unit that has increased revenue 69% to $1.1 billion during tenure. Designs marketing strategies targeting health plans and oversees the development of communications to client’s network providers.
• Revamped marketing strategy and maximized budget by focusing on client-centered programs that fueled 85% of new sales from existing clients in one year.
• Masterminded a Leadership Advisory Board for client decision-makers to provide direct feedback to business leaders and to increase client intimacy. Secured participation from 80% of the largest clients and achieved a 100% renewal rate.
• Collaborated with stakeholders to reduce trade show sponsorships by 82%. Reprioritized marketing budget in favor of high impact activities that improved business outcomes and generated budget savings.
• Launched new program track at client conference including strategy, topics, recruitment and presentation development with client case studies. Session registration surpassed its goal by 66% and achieved excellent ratings.
• Created webinar series to feature pertinent cross-company thought leadership and launched an integrated multi-channel campaign to recruit participants through paid media, social media, and email marketing. Earned the highest performing webinar rating for the company. Senior Director of Marketing, Optum Technology, 2014 – 2016 Recruited to lead a highly complex company strategy to commercialize and sell the organization’s technology capabilities and global services to health plans and health systems.
• Partnered with global cross-functional teams from five distinct technology business divisions with separate P&Ls to achieve alignment and secure buy-in on new offerings.
• Led direct reports and cross-functional teams to develop go-to-market content, strategies, and sales materials to train 30 payer market sales professionals for solutions that grew sales from zero to $500 million in 2.5 years.
• Spearheaded complex initiative to rename member ID and create cohesiveness across UnitedHealth Group entities and its clients. The HealthSafeTM ID now enables 40+ million Americans to interact with the healthcare system ubiquitously and securely, regardless of health plan affiliation. Steven Loewy Page 2
Director, Demand Generation, 2012 - 2014
• Promoted to an expanded role leading a 20-person Marketing Data and Technology Management team.
• Navigated a challenging company approval process to add new cloud-based marketing automation and webinar vendors. Saved $100,000 annually and significantly improved the delivery of campaigns to clients and prospects.
• Standardized marketing database and managed integration with new Salesforce.com CRM platform. Designed a lead assignment process that directed future marketing spend and created accountability for the sales team.
Senior Manager, Response Management and Business Development, 2007 - 2012
• Orchestrated marketing campaign execution including database management, inbound/outbound B2B lead generation, email, webinars, lead follow-up, and vendor management. Led a 12-person team and managed a $500,000 technology budget.
• Built and documented best practices for marketing campaign execution that is still in place today.
• Managed inbound responses for all Optum B2B solutions via email and phone. Improved phone answer rates from 80% to over 96% while call volumes doubled annually. 3M HEALTH INFORMATION SYSTEMS, Salt Lake City, UT 2007 Account Executive
• Created marketing strategy and programs for health care technologies targeted to health systems and hospitals. Managed annual marketing budget of $1+ million.
• Devised marketing communications strategy for software sold to hospitals and large health systems. RBSL GROUP INC., Denver, CO 2006 - 2007
Vice President of Marketing
• Headed marketing for a start-up organization. Hired talent and provided creative direction to develop company name, logo, brand standards, and all marketing collateral.
• Developed lead generation strategy for a new product that generated 600+ small business leads within the first three months.
UNITEDHEALTH GROUP, INGENIX INC., Salt Lake City, UT 2003 – 2006 Marketing Planning Manager Market Development Manager
• Initiated and shaped the demand generation team. Built the closed-loop marketing process and implemented the company’s internal marketing automation and tracking tool.
• Piloted project with niche agency to develop ROI case studies that became the company’s template.
• Key contributor to an integrated marketing campaign lauded as the company’s most successful direct marketing effort yielding $2.4+ million in recognized revenue. EDUCATION & PROFESSIONAL DEVELOPMENT
Bachelor of Science – Marketing, University of Utah, David Eccles School of Business, Salt Lake City, UT Executive Education Program, Northwestern University, Kellogg School of Management, Chicago, IL Pragmatic Management Certified – Level Four (PMC-IV)
Contact this candidate