Fernando D'Elia Jr.

Experienced Marketing, Sales & Operations Manager

*** **** *****, ***** ****

Mississauga, Ontario

adens7@r.postjobfree.com

647-***-****

Overview:

A Data driven Sales Leader and marketer who inspires lasting customer relationships, sustainable revenue growth, and increased market share through a consistent application of brand building with customer focused sales methodology. Centred on marketing and engagement by disciplined funnel management, and coaching while building an environment of winning. Leading with best practices in a success matrix of systems to ensure retention and revenue growth by building relationships via effective communications.

Experienced in leading a Digital Advertising, Marketing, and SaaS sales team to align with complex buying processes, RFP bid processes, and contract negotiations, with sales operations, demand generation, RFP response team, and sales training integrated to support goal attainment. I've been a sales trainer and experienced facilitator of a proven sales training program.

Specialties:

- Enterprise Sales 75k to 1M in deal size - Complex, hybrid solution selling

- Full Marketing Program Implementation - Managed, built and led sales teams

- Digital Marketing Program Director - Customer Success, Customer Service Team Building Experience

- Primary Base is Fortune 1000 - Achieve Presidents club twice

- Solution Selling - Digital Branding Awareness, Acquisition, Targeted Marketing

WORK EXPERIENCE

Marketing Professor

Metalworks Institute Media Arts College - Mississauga, ON - August 2017 to Present

3nd year Marketing professor teaching the foundations and fundamentals of marketing. Instilling the next generation with best practice s and conveying the strength of digital media and the power of social media marketing when brand building, display advertising and vying for awareness in a crowded media space. Coaching, mentoring and developing skills such as networking, small talk, telephone engagement and social/pop cultural awareness in order to sell their brand and music more effectively. Help emerging artists, record labels and entertainment industry professionals with the latest in digital content, branding and social media marketing practices. Full Marketing Plan implementation, from build, to stakeholders, to outlay, analytics and CMS systems. Full marketing research systems, CMS aggregation, digital marketing project management and branding are major areas of program.

Digital Marketing Consultant

Rogue Gallery Media Inc. - Mississauga, ON – December 2015 to Present

Industry specific projects to Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile or local marketing campaigns. Coordinate content platforms such as website landing pages and blogs, and build frameworks for POE and social media content campaigns. Primary functions for clients was SEO/SEP and display advertising. Industries included Mining, Biotech, Pharma and Entertainment. Full marketing program implementation, build, execution, and measurement. Developing in partnership with major channel partners, agencies and tech firms, best practices and strategies focused on specific goals. Major systems knowledge includes, Agile, Adobe CMS, Facebook, Google, Hootsuite, Salesforce and email systems employed with long standing database mining and client acquisition goals as primary focus.

OPERATIONS MANAGER INBOUND SORT

Amazon YYZ4 Distribution - Brampton, ON – January 2017 to December 2019

Team lead for Inbound sort for YYZ4 Amazon fulfillment centre. Over 3 million sq. meters of fulfillment where my team of 5 oversaw inbound cartage for southern Ontario. Directly oversaw line sort and multiple training and quota achievements markers for dedicated sector. Coaching, training, mentoring and developing new team members for dedicated pathways in Amazon fulfillment system. Used dedicated software to maintaining and push productivity and minimize sort errors and fraud discrepancies. Had 24-month contract and did not renew as I did not want to move to USA to further pursue Amazon opportunities.

Director of Customer Experience - Retention Specialist All Divisions (12-month contract)

Mi5 Print and Digital Communications Inc. - Mississauga, ON - July 2017 to October 2018

A Customer Experience Sales Professional with a proven track record of success. It really is a beautiful thing when passion and career come together. Motivated by delivering customer satisfaction which is always my number one commitment. Developed successful solutions to help assist Canadian businesses, grow and transition into the digital market using diagnostic and analytical approach. If you’re not taking care of your customers, your competitors will. By recapturing business with high net-worth enterprise clients, leverage existing clients to acquire new ones and to further upsell existing base. The result is that our clients achieve a higher percentage of the market share which ultimately increases the bottom line. Our digital platform offers creative and SaaS management platform for distribution and ordering.

V.P. of Eastern Sales/Senior Sales Manager

VantageWire.com/Equities.com - Toronto, ON - January 2012 to April 2017

Developed and established brand in Canada's largest market, developed channel partnerships with IR and Services firms, Investment Bankers, Capital groups and traders to establish deal flow, expanded sales team and gave permanent presence with established office and east coast presence expanding sale to Ottawa, Montreal and East Coast clients. Developed full tier digital marketing programs with social media deployment and traditional content avenues. Spearheaded full marketing program build and execution.

Notable achievements:

oCultivated sales of $1M in 9 months based on strong relationships with major accounts.

oHarvested leads from social media marketing initiatives I created via Facebook, LinkedIn and Twitter with targeted messaging and hashtag specific trending.

oFull Marketing Program implementation, build, execution via agencies and full Project oversight including full analytics reporting system ROI reporting

oIntroduced SaaS cloud-based platform and IR/PR dashboard record sales subscriptions to multiple verticals. $3.7M in Y2

oEstablished 5 Regionals Offices in 4 Provinces and Developed sales/marketing plans for each unique region leading to first year sales of $11M climaxing at $26M after 4 years.

oAchieved record sales in multiple markets (up to 40% sales growth and 31% margin increase).

oReduced annual purchasing costs 8.5%. Increased deliverables by 35%, Reduced Marketing cost by 40%

oSaaS Cloud Content Distribution software platform dashboard to 45% of market share

Senior Account Executive/Marketing Specialist

Stockhouse Publishing Ltd. - Toronto, ON - February 2009 to December 2011

Senior Sales Executive that Built area sales from 100k to 2.7million in 2 years. Established leading presence in digital ad market in Toronto and eastern Canada with huge client base and deal flow

Notable Achievements:

oAwarded 3 “Top Sales Producer” awards. Ranked #2 out of 14 sales associates nationwide.

oLaunched new client marketing program developed with social media focus to enhance lead generation and sold $1M in first year.

oDrove sales growth through a strong focus on customer service, client relations, and teamwork.

oEstablished brand and Large Client Base (47) in largest Canadian Market with sales of $1.8M.

oQuota attained 3 years in row, Y1 160%, Y2 220%, Y3 190% to plan

Inside Sales Account Manager

LaserNetworks - Oakville, ON - March 2007 to 2009

Completed Xerox Business Sales program while achieving inside sales and new highs in targets for qualified appointments. Sales were via Online/Phone and an extensive book was built to populate pipelines. Achieve in Ontario territory total gross of $5.9 million in sales annually.

Marketing Professor (part-time)

Centennial College - Toronto, ON - May 2017 to April 2018

Business and Marketing professor teaching and shaping the minds of the next generation. My primary courses include International business plans, branding, Social Media, International trade, business ethics and communications.

EDUCATION

MBA in International Business Management

Bocconi University - Milan, Italy. January 2003 to May 2005

Certificate Program in E-Commerce, Graphic Design & Web Design

OCAD University - Toronto, ON. September 2001 to December 2002

Hon. B.A Political Science

University of Western Ontario - London, ON. September 1998 to May 2001

Hon. B.A. in Digital Communications

University of Western Ontario - Huron College - London, ON. September 1998 to May 2000

SKILLS

Salesforce (10+ years), Microsoft Office (10+ years), SaaS (6 years), Social Media Marketing (812 years), Digital Marketing (10+ years), Graphic Design (10+ years), Public Speaking (9 years), Coaching (7 years), Mentoring (5 years), Html (10+ years), Html5 (7 years), Networking (10+ years), Management (5 years), Proposal Writing (9 years), SEO (9 years), Analytics (7 years), Web Design (10+ years), Computer Hardware (10+ years), Enterprise (9 years) Print (1 year) Content Marketing (8 years) Agile(4 years) Adobe CMS(4 years) GoogleAds(15 years) Facebook(11 years)

AWARDS

President’s Club

December 2010

$3.8 million in digital ad sales

December 2011

$.4.1 million in digital ad sales

LANGUAGES Fluent in ITALIAN, ENGLISH, and FRENCH. Intermediate in SPANISH

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