QUALIFICATIONS

Persistent, team player, good with people, result oriented, goal-driven, dynamic, sociable, dependable and flexible.

KEEP IN TOUCH:

Cell: 091*-***-**** aden53@r.postjobfree.com Block 2 Lot 14 Cedar Residences

Phase 2, Carmona Estates, Lantic, Carmona, Cavite 4116

CHARACTER REFERENCES

Rodelio Eulogio

Area Sales Manager

San Miguel Foods Inc.

Dennis P. Dela Rosa

Food Service Manager

Food Crafters

LANGUAGES

FILIPINO AND ENGLISH

COMPUTER SKILLS

Microsoft Office (Word, Excel, Power point), Basic SAP

Bernadette Dizon Mallari

SALES PROFESSIONAL

CAREER GOALS

I am a marketing professional with proven experience in implementing marketing campaigns. I am currently seeking new avenues to grow professionally.

POSITIONS HELD

MANAGER— ENTERPRISE FOOD ECOSYSTEMS

Actron Industries, Inc. January 2019 to present

The Enterprise Food Ecosystems Manager’s main function is to set up a new division that will grow the Food Service of key accounts focusing on these channels: large Convenience Store chains, Commissaries, Caterers and Bakery Chains. This role will start up development of the EFS Division which covers strategy, planning, execution, control and coordination of all activities with related support groups. All activities and products must be in line with corporate Core Values, Strategy and Aspiration.

You will also assist the CEO in all aspects related to the Bakersfield Food Service (BFS) Division which includes branding, product development and specific BFS responsibilities identified below.

1.1 SPECIFIC RESPONSIBILITIES (EFS)

1.1.1 Sales: Planning & Forecasting,

Delivery of Sales Targets, Gross Profit Management, Accounts Receivable Management

1.1.2 Coordination: With all support groups

(Marketing, Finance, Operations, R&D, Delta Force, Customer Service)

1.1.3 Product Innovation: Work closely with the

CEO to develop innovative products for above mentioned channels.

1.1.4 Marketing: Input on Brand Direction and positioning.

1.1.5 Customer development: Ensuring proper cascading of technical information and product development information.

1.2 SPECIFIC RESPONSIBILITIES (BFS)

1.2.1 Oversee current Bakersfield Food Service activities covering the whole division

1.2.1.1 Tracking, collating, recording and interpreting historical and current sales data by customer, category, brand, sku, area in tonnage and peso value for effective Sales Planning and Forecasting.

1.2.1.2 Price strategy and GP management

1.2.1.3 Dealer Management

1.2.1.4 Overseeing customer service and liaise with other departments to deliver sales orders on time at the right price and quality

1.2.2 Work closely with the LUZON Deputy, and, District Managers and liaise with the Vis/Min General Sales Manager

1.2.3 Development of products under our label for distributors to sell to schools, hospitals, cooperatives, BPO/Call Centers

SENIOR SALES MANAGER — FOOD SERVICE

KERRY Manufacturing Philippines Inc.

November 11, 2013 - December 31, 2019

KEY RESPONSIBILITIES

Key Account Management and Sales:

Year 2013 - Present

Golden Arches Development Corp. (McDonald's)

RAMCAR Group — KFC, Tokyo Tokyo, Mister Donut

Philippine Pizza, Taco Bell, and Dairy Queen

RESPONSIBILITIES

Build a successful business model with at least 10 chain accounts that effectively executes the chain strategies

Captures a unique compelling menu insight that convinces an account there is a reason to modify the menu.

Present a great tasting menu item using the least amount of customized solutions.

Make sure the product can get delivered on time and profitably

Ensure the monthly sales forecasting accuracy through proactive communication with customer and customer service team.

Proactively monitor the payment performance of the defined customers and actively take measures in cooperation with the credit control function to ensure timely payment of customer invoices.

Establishes productive, professional relationships with key decision makers in assigned accounts & channels.

Works closely with Kerry Regional sales and business development strategic teams to duplicate the regional success efforts to be duplicated in local markets.

MILESTONES AND ACHIEVEMENTS

McDonald's Product Placement:

Permanent Core:

Vanilla Sundae Powder Mix annual revenue 180M PHP, 40% GP

Da Vinci Syrups in McCafe stores – annual revenue 500K PHP, 55% GP Classic Milk Tea powder – annual revenue 35M, 45% GP

Average Business Revenue Total: 215,500,000 PHP

Limited Time Offers (LTOs):

Shake Shake Fries Category:

Honey Butter and Nori Seaweed – 32 Tons, 15M

Loaded Fries:

Nacho Cheese Sauce – 60 Tons, 9M

Pipeline Projects:

Genosi on Bone in Chicken Breader, 300T, 15M monthly

Genosi Crispy Chicken Fillet Coating System, 50T, 17M monthly

KFC Product Placement:

Permanent Core:

Dairy Slush Mix 1.5Kg – annual revenue 20M, annual volume quantity 105T

Limited Time Offers (LTOs):

Romano Cheese Premix, 500G, 16T, 10M (3 Months LTO)

Pipeline Projects:

Soft serve powder mix, 1000T, 100M

Sweet toppings

KEY ACCOUNT MANAGER

Unilever Food Solutions, Paco, Manila

July 1, 2013 – October 31, 2013

DUTIES AND RESPONSIBILITIES

Key Account Management:

Year 2013: RAMCAR Group – KFC, Tokyo Tokyo, Mister Donut, Pizza Hut, CDO Foodsphere, Philippine Seven, Super Dough, GTGF

MANAGER, SALES AND PRODUCT APPLICATION

San Miguel Foods Inc. – Great Food Solution Eagle Street corner Legaspi Street Brgy. Ugong, Pasig City February 2007 to June 2013

DUTIES AND RESPONSIBILITIES

Key Account Management:

Year 2010-2013: Jollibee Group (Jollibee, Zenith, Chowking, Burger King) and Bacolod Chicken Inasal

Year 2007 -2009: Food Caterers Association of the Philippines, LVV NAIA, Shipping and Airline Caterers (Montenegro Shipping, Negros Navigation, Sea Merchants, Sun Cruises, PAL Commissary, Macro Asia Catering Services, Miascor Catering)

FEBRUARY 2003 - MAY 2005, MEMBERSHIP CONSULTANT/GYM NUTRITIONIST

Brickroad Fitness and Aspen Spas, Sta. Lucia East Grand Mall, Cainta, Rizal

OCTOBER 2000 TO DECEMBER 2000, RESTAURANT MANAGER

Monsoon Restaurant (Cravings Group) @ The

Linden Suites. San Miguel Avenue, Mandaluyong City

FEBRUARY 2000 TO MAY 2000, FIGURE CONSULTANT

Slimmers World International

Restaurant Avenue, Marcos Hi-Way, Pasig City

JULY 1997 TO JANUARY 2000, SHIFT MANAGER

Jollibee Foods Corporation, Greenhills and Vito Cruz stores

EDUCATION

2000 - Passed, Nutrition and Dietetics Board Examination, PRC,

Manila

1997 - College, BS Nutrition and Dietetics, University of Santo

Tomas, Manila

1993 - High School, Siena College, Quezon City

1989 - Elementary, San Isidro Catholic School, Pasay

PERSONAL INFORMATION

Nickname:

Date of Birth:

Place of Birth:

Age:

Sex:

Religion:

Citizenship:

Names of Children:

Badette, Berns

31 May 1976

Pasay City

44

Female

Roman Catholic

Filipino

Nicole Ysabel and Miguel Castiel

SSS:

TIN:

Driver's License:

33-4037586-1

910-671-651

D16-05-317260

Hobbies/Sports:

Aerobic Exercise, Yoga, Functional Strength Training

Contact this candidate