Social Media Sales

ROBERT SALINAS

**** *** ****** **. #***, Celebration FL 34747

210-***-**** ****************@*****.***

EDUCATION

Master of Business Administration

Webster University

Bachelor of Business Administration in Business Marketing – Honors College

The University of Texas at San Antonio

EXPERIENCE

Walt Disney World Guest Experience Manager- Orlando, FL January 2015 – Present

Disney’s Hollywood Studios Merchandise: Star Wars Galaxy’s Edge; Hollywood Boulevard; Animation Courtyard

Lead the Disney Parks top-grossing merchandise area, surpassing $50 million in less than one fiscal year, seeing average revenue grossing $300K-$400K a day

Oversee training by establishing operating guidelines, promoting internally and maintaining operational standards across all levels

Extensive knowledge to lead and train inventory management strategies, using company data to monitor operational needs and build new reporting for area business acumen

Established development plan for future leaders, seeing a continuous promotion rate of almost 60% at any point with given team of direct-report supervisors

Expert and liaison for scheduling, workload, and labor needs through several teams ranging in a direct-report base of over 250-300 hourly employees at a time

Created sales plans, visual strategies, revenue goals, and inventory strategies as part of the opening team for Toy Story Land merchandise operations, becoming the highest revenue-grossing merchandise carts on WDW property

Built the global park vending merchandise operation, creating an area that saw $1 million in revenue alone for its first year

Lead monthly safety meetings, executive safety walks, and new safety checklists to decrease OSHA recordable incidents to record-numbers, winning the area Safety yearly award

Introduced beverage sales in main entrance location that increased per cap by over 20% for the year

Disney University Facilitator, leading classes up to 90 participants through global company orientation classes to management fundamental classes

Nordstrom Retail Management Internship - San Antonio, TX February-December 2014

Nordstrom’s Internship Project Program Winner with a marketing strategy focused on social media

Team Leader experience in wholesale division Nordstrom Rack

Lead commission-based sales team, including specialty-trained stylists, through visual changes and new merchandise releases to improve our PY numbers by 10% in Men’s Furnishings Dept.

ACHIEVEMENTS

WDW 2019 Traditions Facilitator - Disney World Orientation Facilitator Team

WDW Coordinator Leadership Fundamentals Facilitator Team

Post Crisis Leadership Certification – University of South Florida

Hospitality and Tourism Management Certification – Florida Atlantic University

Secondary Market Research Certification

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