Marketing

Marketing Director

Skier’s Choice May **** – Current

• Global Brand Management developing and optimizing strategic data-driven marketing plans for multiple brands in the U.S. and international markets.

• Initiated and led a multi-million dollar brand acquisition from nego- tiation to asset transition, successfully acquiring the brand and de- veloping it into a ground-breaking event and media branding tool.

• Directed large-scale video/photo content productions producing content to drive engaging GTM campaigns. Led video and photo teams comprising art directors, stylists, product technicians, talent, and PAs all working from my scripts and plans creating a cinematic experience.

• Directed complex international industry branding, dealer training, and charity events.

• Designed and created lead management program resulting in a 110% increase in MQLs YOY. Developed a prospect nurturing system utilizing a custom-built CRM platform, website data tracking and creative content strategy funneling lead data to dealers.

• Managed multi-million-dollar department budget with P&L remaining under budget.

• Sourced and led sponsorship relationships, athlete/celebrity influencers, micro influencers, and product placement programs. Digital Marketing Program Manager

Ruby Tuesday Inc. January 2016 – April 2017

• Designed/directed the development of a custom interactive Nutri- tion and Allergen UI platform and database to provide a synergistic user experience driving leads to online ordering. Managed Online Ordering platform, increasing sales 24% in one year – resulting in highest gross sales increase.

• Increased sales in event promotions 19% YOY – Designed promo- tions from concept to in-store execution, increasing new traffic in stores from 11-57% per event on average.

• Increased site traffic 48% YOY – Managed a team responsible for a complete brand website re-platforming and re-design, including the CRM, with the highest increase in new users since the data was tracked in nearly a decade.

• Increased user database 38% from 3 million to 4.14 million by developing new drip email campaigns and re-designing the loyalty program, increasing overall engagement rates 40%.

APRIL YOUNG

Experience

************@*****.*** 865-***-****

Personal Summary

After more than a decade of

experience and growth, I have

successfully executed a broad

range of marketing strategies to

fruition providing the critical

experience needed for your

company. Like a Swiss Army Knife,

I sharpened these key marketing

and business skills into a diverse

multi-functional tool, adept at

shaping brand strategies from

the bottom up into a flourishing

program with trackable ROI.

Areas of Expertise

Branding Influencer Marketing

Video/Photo/Content Production

Demand Gen/Growth Strategy

UX Design Social Audience Building

Website Design/Dev/SEO

GTM Strategy Lead Nurture

Education

Bachelor of Arts Mass Communication,

concentration in Journalism and BA For-

eign Language, concentration in Span-

ish, East Tennessee State University,

Johnson City, TN. May 2009

Event Manager and Regional Trainer

Benefit Cosmetics, Oct. 2009 – May 2018

• Smashed sales goals making Benefit the #2 best-selling brand in Sephora Knoxville (moving up from position #8 in one year, out of 132 brands)—beating Smashbox, Kat Von D, Bare Minerals, Nars, Tarte, Laura Mercier, and Too Faced Cosmetics making the strongest leap over the top 8 brands in the Midwest region.

• Built a custom training system for store management/staff in a four-state region. Developed and led promotional events for product launches exceeding sales goals in a highly competitive luxury market.

Global Marketing Strategist

Boomstreet Ecommerce Oct 2014 – January 2016

• Managed a team executing on all advertising campaigns and programs for 25 of the top world- wide markets including: Toronto, London, and Los Angeles.

• Developed top three successful ad campaigns for redemption rates in Canada and England.

• Drove all content strategy for the U.S., Canada and Europe including email campaign strategy, sales and distribution, and UX.

Web/Print Editor, Social Media Manager

The Daily Times, Cir. 22,000, Maryville, TN. April 2011-Aug 2012

• Managed content for website, page layout, edited all copy/photos/video/page design for the entire brand. Increased web traffic 20% YOY by creating standards for breaking news and creative coverage.

• Developed highly successful social media program with first-ever breaking news posts in re- al-time during catastrophic weather events. Increased organic following on Facebook 56% with zero budget.

• Covered press events as a one-woman band acting as photographer/videographer/editor/ writer/translator and designer.

• Newsweek Contributor, newsweek.com, 17.7 million viewers

• Contributed a My Turn column about the frustrations of the economy and finding a career. URL: http://www.newsweek.com/id/194996. April 24, 2009

Editor/Designer/Writer/Translator

El Nuevo Times-News, Kingsport, TN. Sept. 2008 - May 2009

• Managed community outreach program for the Spanish-speaking community in Kingsport by engaging with the community for a Spanish to English special edition.

• Directed all content creation for website, page layout, edited copy/photos/video/page design. ESPN NASCAR Intern

Bristol Motor Speedway, Bristol, TN. March 2008 - September 2009

• Managed a team comprising production assistants, on-air talent, marketing and video for ESPN live broadcast of NASCAR races.

• Coordinated schedules for media coverage, gained film experience with camera operations, live event management, broadcast and production.

April Young ************@*****.*** 865-***-****

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