Marketing Sales

Kristen Perdue Kennesaw, GA ***** • LinkedIn

*************@*****.*** • 770-***-****

Marketing Executive

Sales and Marketing / Strategic Planning / Brand Management Market Research / Business Development / Team Leadership Data driven business strategist with a proven record of results in marketing plan and go-to-market strategy development. Messaging powerhouse with broad knowledge of best practices, tactics, and methodologies for successfully positioning brands and creating the customer experience. Highly innovative and creative, relentlessly motivated to explore and deliver modern marketing tactics that inspire authentic brand development and increased market share. Excel at leading multi-touch sales and marketing programs that convey customer value, leveraging technologies that streamline campaigns and generate revenue and growth, Skilled at hiring, training, leading and mentoring globally dispersed, high functioning teams. Subject Matter Expert in Information Governance (and associated technologies), content management, data analytics, security, privacy, artificial intelligence, machine learning, predictive modeling and cloud. Areas of Expertise:

• Marketing Strategy

• Product Positioning

• Digital Marketing

• Lead Generation

• Pricing/Packaging

• Product Management

• Analyst Relations

• Sales Enablement

• Branding

• Customer Experience

Professional Experience

Vaporstream – Chicago, IL.

Chief Marketing Officer 2015 to 2020)

Define and implement strategic plans to effectively position the corporate brand and products offerings. Key member of executive management team primarily focused on establishing clear strategies and objectives for PE funded, start-up and its SaaS-based, secure, private and compliant communications platform, offering cyber-security, secure communications, client engagement and incident notification and response solutions to healthcare, financial services, energy, higher ed, legal and government. Synergized revenue, lead gen, go-to-market strategies, sales and marketing operations, as well as best practices and processes, to enable achievement of goals/targets. Champion of the customer, owning all marketing activities across the customer journey including content marketing, digital communications and programs, customer care and influencer management. Company spokesperson. Interfaced with executive team, board, agencies, departmental leads and staff of six. Selected Contributions:

• Increased revenue and grew average deal size 10x YoY last two years.

• Led highly successful branding effort and created consistent messaging for the market.

• Built martech stack and integrated marketing programs consisting of both modern and traditional approaches, all from the ground up, to produce data driven, customer-focused marketing team. Viewpointe – New York, NY

Vice President, Corporate and Product Marketing (2011 to 2015) Steered direction of corporate, product and services messaging, branding, communications, and lead generation activities. Spearheaded corporate vision surrounding the creation and evolution of the brand for the new cloud-based, information governance business division, platform and services for financial services industry. Formed impactful, multi-touch content marketing approaches and maintained key

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Kristen Perdue Page 2

relationships in order to establish company as a thought leader and trusted partner. Transformed marketing staff into data-driven, lead generation engine. Apportioned annual expenditures of

$2M. Managed third party creative and media agencies, and staff. Company evangelist. Selected Contributions:

• Rebranded online presence to align with the company's new vision, which led to a 75% increase in website traffic and 16% blog readership.

• Built 74% of sales pipeline via marketing programs with an avg. TCV of $130M.

• Achieved 164% of opportunity generation goals and doubled remaining lead generation targets. Autonomy – San Francisco, CA

Director, Product Marketing (2010 to 2011)

Sustained business growth through targeted marketing efforts aimed at building awareness of IG products. Provided thought leadership on global product and solution messaging, go-to-market strategies, programs, advertising, campaigns and events. Marketed on-premises and cloud solutions for information governance, including content archiving, eDiscovery, information and content management, and social media governance, based on ai/machine learning platform, across all industries. Allocated over $4M annual budget and managed team of four. Prepared content, sales tools and managed major events. Selected Contributions:

• Led post acquisition, business integration and change management activities while managing combined product marketing team.

CA, Inc. – Islandia, NY

Director, Product Marketing (2006 to 2010)

Integrated acquired solutions to create, evolve, and fine tune the organization's brand, vision and direction. Named, branded and created go-to-market strategies for newly created business unit. Cultivated position relationships with analysts, press, customers, and partners to evangelize the company's portfolio including information governance and protection product lines that enabled records management, content archiving, eDiscovery, and data loss prevention. Managed a team of three and incorporated best practices for effective sales and lead generation to drive results. Authored product and solutions briefs, white papers, sales guides, articles, case studies, and web site content. Created eDiscovery event for company. Company evangelist.

Selected Contributions:

• Multiplied sales for incubated business unit by 2.5x from $10M to $25M in 3 years - without dedicated marketing funds and with existing sales teams.

• Recipient of the CMO award for outstanding contribution and commitment to excellence.

• Led post acquisition integration activities for combined platform and business unit brand positioning. Additional Experience

Director, Marketing (2005 to 2006) MDY Group International, Fair Lawn, NJ Senior Product Manager (2001 to 2005) Hummingbird, Toronto, CA Product Manager (2000 to 2001) Homes.com, Tallahassee, FL Education and Credentials

Bachelor of Science in Business Administration • University of Central Florida – Orlando, FL - Magna cum Laude Mathematics Minor

ERM Certification (AIIM ERM Master)

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