Digital Marketing Sales

MUSHHOOD IQBAL

Contact Details : ********.*****@*******.*** / +971-**-****-*** / Dubai, UAE

Driving License : Valid UAE

Visa Status : Visit Visa

Availability : Immediate

Previous Position : Finance Manager (Analyst)

SUMMARY

Trained in one of the big 5 firms of chartered accountants & worked in biggest news channel in Country (600+ employees) having 5 regional offices, Handled and recommended to Cash strapped businesses in streamlining their cash flow & credit Con- trol operations with effective controls and risk assessment approach and was a vital member of restructuring & cost reduction recommendation teams. I have strong technical Finance, accounting & operations management skills with inherited team man- agement capabilities, detail oriented, collaborative team player and always assumed to be the key Finance business partner of the business, I am always open for new challenges and worked for different industries which includes but is not limited to tech, Marketing, Construction, Other Services etc.

https://www.linkedin.com/in/ch-mushhood-iqbal/

KEY ACHIEVEMENTS AND SKILLS

Implemented restructuring strategy

Developed manuals and Sop’s

Credit Control & Analysis

Reduced Overhead expenses by 32%

Developed new internal controls

Financial and management reporting

Reduced Receivables from 95 to 86 days

ISA’s, IFRS, IAS and GAAP understanding

Communication and negotiation skills

Business strategy, evaluation & feasibility

Budgeting and Forecasting with trends

Adaptable & flexible working hours

Conflict management

Advance excel

Data mining and analysis

Risk & Operations management

Internal and external audits

Working capital analysis

EXPERIENCE

HB MEDIA (PVT.) LIMITED (CAPITAL TV) (ISLAMABAD, PAKISTAN) NOV 2018 TO NOV 2019 FINANCE MANAGER

Maintained the comprehensive budget of 50+ million PKR monthly & decreased company overhead cost by 32%.

Manage teams work (AR, AP, tax) and regulatory compliance reports for PBA (Pakistan broadcast association).

Budgeting and forecasting expenses of events & programs going live (countrywide) for a monthly and yearly basis.

Introduced a restructuring strategy because of increased overhead expenditures as compared to revenue.

Tracked, analyzed revenue & expenses for 5 regional offices & determining budget variances and P&L periodically.

Supervising Accounting staff and dividing responsibilities to ensure performance and held responsible for their work.

Addressed constructive changes to improve internal control processes (purchase policy).

Changed and implemented Financial Policy which increased the department's performance in monetary terms.

Reviewing monthly reporting packs, analyzing variance, discrepancies and creating MIS reports for senior management.

Reviewing spots allocation Vs spots ran live, issued by the sales department and issuing the credit notes to clients.

Budgeting for broadcasting coverage of one-off events which includes DSNG (Digital Satellite News Gathering) team. REACH MENA FZ LLC (DUBAI, UAE) NOV 2016 TO JUNE 2018 FINANCE MANAGER

Managed an effective working capital cycle that had a positive impact on cash flows and company liquidity.

Financial and Management reporting for both divisions of the business on a monthly, quarterly and yearly basis.

Boosted customer satisfaction ratings by employing conflict resolution techniques.

Responsible for daily coordinating with sales & operation team resolving discrepancies and variances in results.

Developed and Introduced new internal controls into the company Finance and Operations Policy.

Developed new accounting & documentation practice, managed General Ledger, online banking and Reconciliations.

Managed Financial/non-Financial Operations of the Media and IT (Information technology) division.

Assist the sales team in formulating business proposals according to the customer's business needs.

Decreased number of days in recovery time (Receivable collection period) from 95 to 86 days.

Maintaining SOA for Vendors and customers and periodically checking the Aging of the Customers.

Handled full scope of company Accounts Payable, Accounts receivable, legal & regulatory requirements with authorities.

Determining cut off point for the sales staff for calculating their commissions and target settings.

Analyzing Margins, Variances, costs and issuing project cost reports to be review by management.

Preparation, presentation and analysis of financial statements, forecasting, and budgeting on a monthly basis.

Maintained prepayments, accruals, fixed asset register, month end journals, cashbooks & provisions as per standards.

Replaced old system with the new ERP implementation with the help of the IT team as compliant with UAE VAT law.

Collaborated with sales team to create a positive atmosphere, maximized profitability & customer satisfaction.

Liaise with the company External Auditors and Tax Consultant.

Reviewed and reconciled discrepancies in accounts and financial documentation.

Partnered with sales Team, created strong tracking system for sales & delivery systems to oversee Finance Operations. AAFAQ ISLAMIC FINANCE PSC (DUBAI, UAE) MAY 2015 TO NOV 2016 GENERAL ACCOUNTANT

Oversaw full accounting cycle, including compiling and analyzing data, posting and adjusting journal and ledger entries, preparing financial statements and reports and closing books using General accepted accounting principles (GAAP).

Compliance with IAS (International Accounting standards) & IFRS (International Financial reporting standard’s).

Provided various Management information system and Compliance reports to the Management.

Preparation of monthly reporting packs Including all business activities & maintained Chart of Accounts.

Provided plan and procedure and all necessary support to the team for establishing an in-house ERP system.

Investigated and resolved billing issues to generate revenues and minimize outstanding debts. GRANT THORNTON (ISLAMABAD-PAKISTAN) JAN 2014 TO FEB 2015 AUDIT ASSOCIATE

Assessing compliance with rules & regulations, examining and analyzing records and audit-related documents.

Assessing risks and internal controls by identifying areas of non-compliance by evaluating manual & workflow

Handled complete Audit of Joint Venture Project of 2 concessions valued over more than $102m.

Conducting fieldwork as instructed, evaluating risk areas and adopting necessary procedures based on risk profile. PREVIOUS EXPERIENCE

FINANCE EXECUTIVE AT THREE STARS PLANNER AND ARCHITECT (MULTAN- PAKISTAN) MAR 12 TO DEC 13. PROFESSIONAL QUALIFICATION

EDUCATION

BSC HONS IN APPLIED ACCOUNTING

Association of Chartered Certified Accountants

ADVANCE DIPLOMA IN ACCOUNTING AND BUSINESS

Certified Accounting Technician (CAT)

INSTITUTE

Oxford Brooks University, UK

ACCA, UK

ACCA, UK

ACCA, UK

STATUS

QUALIFIED

QUALIFIED

QUALIFIED

QUALIFIED

CONTINUED PROFESSIONAL DEVELOPMENT

Multiple courses on

Financial forecasting with Big Data, Finance for Non-Financial Managers, Executive decision making, Take Con- trol of Tomorrow: How to survive a Recession, Key Strategies to grow your profit, Improving Financial Perfor- mance through Dashboards and Reporting, ACCA, Digital Marketing (in Progress). IT SKILLS

Proficient in Microsoft Word, Excel, outlook and good working understanding of power point & ERP solutions.

Proficient user of QuickBooks, Cloud accounting, Advance excel and other accounting software’s such as xero, tally etc BASIC INFORMATION

Language: English, Urdu, Punjabi, Hindi

Hobbies: Chess, badminton, reading defense articles, reading GEO political and economic news, Home Decor/ Painting.

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