Integrated Marketing Communications

Jessica Ann B. Funtanilla

MEDIA / ADVERTISING / COMMUNICATIONS PROFESSIONAL

Pili St. Phase 4, Multinational Village, Brgy. Moonwalk, Paranaque City

+63917 - 5840848

********************@*****.***

CAREER OBJECTIVE : To be part of a company is aligned with my values and would allow me to create strategic, result-oriented communication campaigns that will enable me to grow my career as a professional.

SUMMARY

10 year work experience in Media / Advertising / Marketing Communications industry

In-depth knowledge in integrated marketing strategy and communications and media research/planning/buying and brand management

Strong analytical and problem-solving skills; strategic and keen to details

Astute in client-servicing, people management and media relations

Industries Handled : Alcoholic Beverages (Emperador, The Bar, Smirnoff Mule), QSR (KFC, Mister Donut), Toiletries/Beauty (SkinWhite, Vitress, Kolours), Packed Foods (The Voice Biscuit, Lemon Square), Pharmaceuticals (Clusivol, Appeton) WORK EXPERIENCE

JKJ Media Services Inc.(August 2019 - June 2020)

VP for Sales and Marketing

- Primarily responsible for developing and implementing sales and marketing strategies for the company.

- Conducting market research and competitive analysis of the industry.

- Development of marketing and communication materials. Starcom Mediavest Group Inc. Phils (November 2011 – December 2016) Media Manager (March 2013 – December 2016)

- Developed and implemented integrated marketing communications plan for Emperador Distillers Inc., Monde Nissin Corp. and Splash Corporation.

- Facilitated brainstorming sessions with media team to generate insights and executions for product and campaign launches.

- Served as key contact person between clients, media partners and colleagues. Delegated client requirements to internal media team and other departments.

- Holds client’s budget of media advertising and provides monthly monitoring and tracking of expenditure

-

Senior Media Planner (November 2011 – March 2013)

- Created and implemented integrated marketing communications plan for Resorts World Manila and Star Cruises.

- Developed and implemented detailed above-the-line (ATL) media plans for the brand and closely monitored airing or spots.

- Administered partnerships between client and media companies using barter deals.

- Managed media advertising budget of the brand and negotiated with media partners for additional media values.

- Closely monitored industry and competitive landscape and provided mid-year reports to clients.

- Served as key contact person between client, media suppliers and internal resources. Mediacom (March 2008 – March 2011)

Media Planner

- Primarily responsible for creating media strategies and detailed plans for Mister Donut and Appeton Weight Gain.

- Handled Benigno Aquino III for presidency (Political Ad) detailed media plan.

- Coordinated directly with clients and media partners for deliverables.

- Negotiated with media partners for additional media values.

- Provided relevant reports to clients such as media budget tracking, weekly reports and yearly media reviews.

Adformatix (January 2006 – March 2008)

Junior Media Planner (March 2007 – March 2008)

- Developed detailed media plans for Clusivol, Lemon Square and Metrobank Credit Card

- Enabled barter deals between clients and media partners Junior Media Researcher (January 2006 – March 2007)

- Prepared weekly, monthly and year-end competitive reports.

- Generated data for media planners using media software from AGB and Nielsen Media.

- Provided other research based ad-hoc reports such as target market analysis and copy reviews.

EDUCATIONAL BACKGROUND

University of Santo Tomas, Manila (June 2001 – March 2005) Bachelor of Arts Major in Communication Arts

St. Scholastica’s College, Manila (June 1990 – March 2001) High School and Grade School Diploma, Loyalty Award CHARACTER REFERENCES

Earl Angeles - Digital Manager, Mediacom +639********* Faye San Diego - AOR, OMD Philippines +639********* Pico Roberto - Deputy Managing Director, Mediacom +639*********

Contact this candidate