SHERRY COLLINS
C: 213-***-**** **********@*****.***
SUMMARY: experience in digital media, which includes mobile, apps, radio streaming & traditional online ads; diverse background in Account Management, Campaign Management, Advertising Operations Management, Traffic Management, Client Success Management, Project Management. EXPERIENCE
09/09/2019 to 03/30/2020
Account Manager Consultant
Vending Break - Los Angeles/Orange County
04/2018 to 07/2018 Monetization Manager Consultant textPlus - Remote (HQ based in El Segundo, CA)
● Data analysis
● Monetization & Optimization
● Work closely with Product & Engineers
● Weekly calls with third party vendors, agencies, publishers 04/2013 to 08/2016 Traffic Manager, Team Lead – Ad Ops/Interim Content Editor Opera Software – San Mateo, CA
● Management of ad campaigns, using Opera's properties.
● Campaign management for mobile, apps/game ads
● Work with global team: Account Managers, Sales & Traffic team
● Training new members of the team on ad serving system and process
● Ad serving system admin
● Onboard game developers onto internal network, to promote new game apps Build HTML banners with specific instrumentation specifically for Android interstitial
● Manage and update the WIKI pertaining to Trafficking
● Quality Assurance/Testing
● Regular interactions with Product & Engineers
● Managing CMS, identifying & reporting bugs to the engineers, providing the daily news feed that are currently trending, hot or breaking news.
09/2011 to 4/2012 Advertising Operations Manager
LIVE365 – Foster City, CA
● Developed ad operations process
● Trafficking, optimization, and reporting across multiple ad servers
● Worked closely with Product and Engineering teams to provide feedback on redesigning a proprietary ad server, as well as all new ad products
● Communication with clients regarding the campaigns, their needs, their expectations, their vision of the audience they want to target
● Managed and traffic all advertising campaigns from signed IO to set up for partners sales and branded advertisers Order Management Specialist - Ad Ops.
04/2008 to 03/2010 Order Management Specialist
IGN Entertainment – Brisbane, CA
● Reviewed and process all quotes and contracts.
● Worked closely with ad operations, accounts receivable and sales departments on all elements related to the OM system and processes.
● Worked on miscellaneous advertising operations projects and initiatives. EDUCATION
Human Resources Management - Certificate
San Francisco State University – San Francisco, CA Fashion Merchandising - Associate
Skyline College – San Bruno, CA