Marketing Sales

ENRIQUE GIRONES

DRAPER, UT ***** • 801-***-**** • ************@****.*** • LINKEDIN.COM/IN/ENRIQUEGIRONES MARKETING MANAGEMENT EXECUTIVE

FMCG & RETAIL ENVIRONMENTS • NEW BUSINESS DEVELOPMENT • ENVIRONMENTAL & RECYCLING MARKETING Expert business strategist with a sound experience and a demonstrated ability to deliver key selling solutions Growth-focused marketing management and product development executive, detail-oriented and results-driven with extensive practical experience developing and directing strategic marketing initiatives in ever-changing and dynamic environments. Adept at cultivating and managing client relationships along with coordinating various aspects of the business and demonstrating success in product launch and end-to-end execution of marketing strategies. Possess a strong business acumen with demonstrated knowledge of marketing, merchandising, sales, and delivery distribution as well as an ability to exceed targets, a knack for connecting with decision makers, and an aptitude to transfer sales secrets/techniques to staff members. Persuasive negotiator, apply integrity and professionalism in presenting joint ventures, assessing acquisition opportunities, and identifying new markets. Core Competencies:

Product & Brand Development Organizational Growth Sales Forecasting Market Analysis P&L Accountability Operations Management Business Development Client Base Retention Partnership Development Strategic Planning Start Ups/Turnarounds Digital Marketing Management Budgeting & Cost Optimization Revenue/Profit Growth Team Building & Leadership Long & Complex Sales Cycles Vendor & Client Relations Channel Management PROFESSIONAL EXPERIENCE

GREENSMARTLIVING INC, Salt Lake City, UT 2013 – Present COO & Senior Marketing VP

Collaborate closely with the CEO and senior operations team, providing marketing and innovation vision, leadership, and executional excellence in a professional manner. Lead and develop the brand/product management, marketing communications, and insights functions and grow the team through mentoring, coaching, and hiring top talent. Devise the annual business plan, driving P&L results and accountability via annual and quarterly business planning models and determining overall company objectives, strategies, and measures in alliance with team members. Spearhead various marketing initiatives that support and expand product distribution/availability and increase brand awareness, conversion, and repeat purchase. Evaluate ROI models, conducting financial/pricing analysis, forecasting impact of market campaigns and initiatives, and directing the integrated marketing investments across all earned and paid media channels.

• Leveraged expertise in the field and created living ethos across the company that led to achieving and sustaining the position as the only cessation environment focus CBD and e-cigarettes company.

• Revived struggling operation from being on the verge of bankruptcy to a turnaround success story and brought the firm from a $1M annual loss to a $750K profit in the first 12-months.

• Conceptualized and launched a leading recycling program in the nicotine industry with a keen focus on existing retail network and the final consumer and enhanced overall sales and productivity.

• Partnered with key US retailers such as Chevron, McLane, CoreMark, and Holiday gas stations along with developing a Phone Reward App from scratch aimed at providing mentorship and advisement to retail sales assistants.

• Increased online sales by 28% and improved market share from 2.94% to 3.75% in the US non-combustible nicotine market through the implementation of a prolific long-term strategy. RTD/DFASS, Miami, FL 2012 – 2013

VP of Marketing & Operations of the US/Hispanic Retailing Division and Central America Leveraged key tools and frameworks to develop brand strategy and drive growth for a new retail business unit with a keen focus on US/Hispanic consumers. Optimized marketing performance through clear understanding of investment choices and results and collaborated cross functionally to create value (finance, sales, supply chain, R&D). Identified, executed, and measured marketing tactics to enhance responsiveness of different customer groups in six stores across ENRIQUE GIRONES P a g e 2

three states, comprising AZ, CA, and TX. Oversaw the development and coordination of all marketing communications and efforts aimed at promoting the sale of products and further commercial objectives across three Central American business units such as, Belize, Nicaragua, and Panama.

• Partnered with the key liquor suppliers (Diageo, Bacardi, and Brown Forman), perfume suppliers (Estee Lauder, P&G, and Coty), and tobacco suppliers (Altria and British American Tobacco), delivering finest products to customers and generating a revenue of $28M annually.

• Earned recognition as the US/Hispanic marketing trend leader on the US-Mexico border on account of exploring new product forms and remarkable packaging ideas with exemplary execution.

• Capitalized on long-term growth and profit improvement opportunities through the introduction of a 360-degree pan regional marketing plan for business units in Central America, establishing DFASS as second largest spirit distributor during the first year.

PERNOD RICARD AMERICAS, Coral Springs, FL 2008 – 2012 VP of Marketing

Built and evolved brand strategy, optimizing marketing mix, implementing appropriate technologies, and driving all other aspects of marketing for the company across 45 complex and diverse domestic markets as well as Americas Duty Free perimeter. Liaised closely with the functional leaders of merchandising and product management to understand and communicate critical elements of the product offering across all channels and enhance the company’s unique selling proposition. Oversaw the implementation of best marketing practices, administering the second largest spirit and wine portfolio in the Americas and maintaining overall integrity of the brand image across multiple channels. Provided effective leadership and assistance to a team consisted of 18 members from three divisions, improving value-added sales and services and supporting continued evolution within numerous market segments.

• Directed the coordination and execution of a long-term strategy based on pan-regional/local traditional and digital media and innovative retail marketing experience, increasing win rate and positioning the company as the Spirit Leader in North America Duty Free with a market share of 20.9%.

• Won best retailing launches in 2009 and 2010 with Absolut Masquerade and the Absolut Rock Edition within the US Duty Free Arena along with being nominated by duty free operators across all categories and achieved recognition due to beating established premium brands such as Dolce & Gabbana, Lancome, and Calvin Klein.

• Created unique brand platforms and served as a new products innovation leader for at least two different long-term products, including Absolut Tropics and Chivas Regal 1801. ADDITIONAL EXPERIENCE

Commercial Vice President – Europe, Pernod Ricard – Chivas Regal, London, UK Area Director – Caribbean and Latam, Edrington Group-Highland Distillers, Perth & Montevideo, UK & Uruguay Regional Export Manager – Southern Europe and Middle East, Alliance International Brands, Glasgow, UK Export Sales and Marketing Manager – Latin America & Southern Europe, Burn Stewart Distillers PLC, Glasgow, UK EDUCATION

Master of Business Administration (MBA) Project Management, Dundee University, Scotland Bachelor of Science (BS) Business & Administration, Winthrop University, South Carolina, US Bachelor of Science (BS) International Management, ESMAI School of International Management, Barcelona, Spain PROFESSIONAL ASSOCIATIONS

President, Board of Directors of Centro de La Familia (Utah Charity)

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