Marketing communications professional

Maria Carmela M. Tensuan

Marketing communications professional

*** ***** *****, ***** ******* Village, Muntinlupa City, Metro Manila

+63-917-***-**** (mobile) +63 (2) 7908 9660 (home) ************.********@*****.*** ph.linkedin.com/in/carlamtensuan SUMMARY

● Marketing communications professional with 15 years of experience

● Skilled in media relations, social media, email marketing, and website content management with working knowledge of graphic design

● Works collaboratively with a diverse network, including with institutional partners, creatives, suppliers, and media practitioners

WORK EXPERIENCE

Punongbayan & Araullo - Marketing & Communications Supervisor JULY 2019 - PRESENT

● Assists the Marketing & Communications Director and firm leadership in communications requirements

● Leads the writing and editing of all communication materials and collaterals

● Trains team members on writing memos, press releases, and photo releases

● Coordinates the archiving of administrative and project-related files

● Helps conceptualize communications plan

● Assists in managing events

Punongbayan & Araullo - Markets Senior

AUGUST 2017 - JULY 2019

● Develops effective corporate communication strategies and marketing campaigns

● Manages internal communications, such as memos

● Drafts content and press releases for mass media

● Creates and edits thought leadership materials

● Collaborates with marketing professionals in producing copy for advertisements and articles

● Assists in communicating strategies or messages from senior leadership 1

Yuchengco Museum - Information Officer

AUGUST 2007 - AUGUST 2017

● Created and sent marketing emails, such as exhibit opening invitations, exhibit and program announcements, newsletters, and shop updates to email list of 18,000 subscribers

● Produced and managed content for website and various social media platforms, and monitored activity on social media

● Coordinated media requests, monitored media campaigns, and prepared and distributed press kits

● Designed information and marketing tools, such as wall texts, labels, handbills, flyers, posters, and banners

● Projects included designing 2017 admission tickets, managing Eduardo Castrillo @ 50 Instagram contest with Samsung Culture Connect from July to October 2016, redesigning website with freelance designer from Aug to Nov 2013, and adapting use of Benchmark Email in Feb 2012

SyCip Gorres Velayo & Co.- Marketing Editor/Writer MAY 2005 - AUGUST 2007

● Edited client proposals and presentations, audit management letters, and business letters

● Wrote weekly enewsletter articles and creative copy for events

● Edited and managed production of monthly Tax Bulletin for clients from May 2006 to Jul 2007

● Coordinated Liberal Arts Program by conceptualizing activities and monthly themes, inviting speakers, handling logistics, and promoting activities through email from 2006 to 2007

● Instructed new hires and associates on business writing TEAM AWARDS

Philippine Quill Awards 2015 Award of Merit, Communication Skills for Special Events - BenCab in Two Movements

Philippine Quill Awards 2015 Award of Merit, Communication Management for Corporate Social Responsibility - Samsung Culture Connect

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TRAINING

Supervisor Development Program, October 2019 (Punongbayan & Araullo) Storytelling for Business, April 2019 (Ateneo Center for Continuing Education) Basics of Project Management, June 2019 (Punongbayan & Araullo) Stakeholder Engagement and Team Management, June 2018 (Punongbayan & Araullo) Writing for Managers, June 2018 (Punongbayan & Araullo) Technical Writing: Taking Your Written Outputs to the Next Level, May 2018 (Ateneo Center for Continuing Education)

Business Writing in the Age of Social Media, July 2017 (Financial Executives Institute of the Philippines)

SKILLS

● Writing: Press release writing, copy editing, proofreading

● Design: Adobe Photoshop, Adobe InDesign

● Web: Social media, HootSuite, Benchmark Email, MailChimp, WordPress EDUCATION

De La Salle University, Manila - Bachelor of Arts in Literature 2001 - 2004

● Graduated with Honorable Mention and Gold Medal for Outstanding Undergraduate Thesis, Literature Department

● Dean’s Lister for 6 out of 10 trimesters with CGPA of 3.167 / 4.0

● Active member and officer of Literature Circle

PERSONAL BACKGROUND

Born on October 26, 1984 in Manila

Fluent in spoken and written English and Filipino

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