Social Media Data Analyst

LORI MICHELLE CUERINGTON

LoMichelle.com . 626-***-**** . San Carlos, California . ***********@*****.*** . LinkedIn: LoriCuerington EDUCATION

Universidad Carlos III de Madrid (UC3M)– Madrid, Spain Master’s in Business Administration (MBA) 2019

Loyola Marymount University (LMU) - Los Angeles CA 2015 Bachelor of Arts in Business Administration in Marketing Emphasis in Business Law/ Philosophy Minor

WORK EXPERIENCE

COTY Divisional Beauty Luxury Germany Brands Gmbh Manager – Darmstadt, Regulatory Germany Affairs Associate Nov ‘19-Jun ‘20

• Single Person of Contact (SPOC) for 22 Luxury brands and 4k products in process monthly

• Created KPI dashboards and presentations for international business units for APAC, MEA, LATAM, UK, ES teams, bi-weekly

• Registered over 500 products in over 15 markets, specializing in MEA & APAC regions

• Created worldwide registration fees and timings charts for entire registration phases of the business & Forecasted the FY21 Capacity for the business Kendo Brands – San Francisco, CA Mar ‘17-Aug ‘18

Cosmetic Regulatory and Compliance Coordinator

• Oversee 20+ vendors to ensure correct cosmetic testing and documentation are completed for product launch

• Manage packaging artwork development process and review for production for 5 brands

• Certify that vendors are in compliance with international production standards and requirements

• Ensure exclusive brand products are in compliance with both domestic and international drug and cosmetic regulations

Kendo Brands – San Francisco, CA Dec ‘16-Mar ‘17

Data Analyst/ Logistics Coordinator

• Managed thousands of batches of inventory globally

• Ensured our distribution centers had adequate inventory

• Worked within several database programs to assure accurate transportation of products across multiple distribution centers globally Universal McCann (UM)- Los Angeles, CA June ‘15-July ‘16 Digital Coordinator

• Assisted the UM Digital SVP, Electronics SVP, UMLA Studios SVP and Group Partners

• Managed the Sony Theatrical, Home Entertainment & Electronics NA Digital teams

• Researched relevant industry related information and made recommendations as needed regarding appropriate action

• Scheduled publisher meetings and distributed competitive theatrical release analysis and research to Sony weekly

InterContinental Hotels Group (IHG) - Los Angeles, CA Jan ‘15-May ‘15 Consultant

• Created new Customer Relationship Marketing initiatives to help the Loyalty Program development and growth

• Designed innovative experiential marketing strategies to streamline the experience across hotels

• Advised senior level marketing executives on how to best restructure marketing Initiatives

Berri Goldfarb Public Relations - Los Angeles, CA May ‘14-Aug. ‘14 Fashion and Celebrity Placement Intern

• Drafted press materials including media alerts and press releases

• Maintained a database of media contacts, stylists, editors, etc.

• Monitored and archived product placement in publications UNIVERSITY WORK EXPERIENCE

Universidad Carlos III de Madrid – (UC3M ) Madrid, Spain Community Outreach Ambassador for International MBA program Mar ’19-present

• Created an MBA community outreach program for incoming MBA students Loyola Marymount- Human Resources (LMU) - Los Angeles, CA Associate Jan ‘13-Jan ‘15

• Accurately file invoices, letters and other documents, including confidential material

• Prepare mass mailings for delivery to the campus mail room

• Maintain inventory of office supplies and prepare order for approval by supervisor Loyola Marymount - Career Development Services (LMU) - Los Angeles, CA Student Employment Services Associate Oct ‘11–Jan ‘13

• Managed counselors schedule and organized office events

• Gave outstanding customer service daily and managed office hours for clients LEADERSHIP EXPERIENCE

Delta Sigma Pi Co-ed Professional Fraternity (LMU) - Los Angeles, CA Senior Vice President/VP of Social Activities/ VP of Finance Jan ’13-Jan ‘15

• Organized 5 recruitment events for 60-70 people & oversaw 20 administrative requirements

• Successfully organized formal events and retreats for 35-40 members

• Created and assessed 2014 budget and income statements

• Effectively worked on an executive committee of 8 that managed a chapter of 54 members Multicultural Professional Network (LMU) - Los Angeles, CA Vice President and Founding Member Jan ‘12-Aug. ‘14

• Scheduled speakers for multiple seminars a and maintained networking community for club members

• Planned and promoted a successful seminar for 50 attendees SKILLS/INTERESTS

Advanced Skills: Excel, Powerpoint, Outlook, SharePoint, Event Planning, Conflict Mediating, Intermediate Skills: Social Media Management

Basic Skills: Photoshop SPSS, POM for Windows, Tableau, Regulatory and Logistics Skills: Prosper, WWREG, Enginuity 4.8 & 15x, Proof HQ, Smartsheet, Sephora Box, Microsoft Dynamic AX, Expeditors Order Management Booking, INTERNATIONAL EXPERIENCE & LANGUAGES

International MBA Ambassador at UC3M June ‘19-Present English – Mother Tongue

Spanish – Intermediate

German – Basic

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