Sales Marketing

Marissa D. Nichols Marketing & Growth Strategist

801-***-**** //*********@*****.***

Marketing and Growth strategist with a demonstrated history of collaborating and leading matrixed teams within SaaS and B2B focused organizations. Skilled in developing and executing product go-to-market strategies that achieve and exceed growth goals. Professional experience

VERINT SYSTEMS [customer engagement and cyber intelligence] Oct 2019 to present DIRECTOR PORTFOLIO MARKET STRATEGY

Partner with engineering and executive leadership to ensure go-to-market plans, product roadmap, resources and timelines align to corporate goals

Serve as subject matter expert and product evangelist for PR, events, and analyst briefings

Developed customer eLearning strategy that was implemented to support customers migrating from on-premise to cloud offerings within first 90 days (of hire)

Launched new offering by repositioning acquired point-solution technology with legacy technology to create a holistic product within first 180 days (of hire)- resulting in new $11M sales channel

Reimagined product positioning, critical to meet sales goals for Q1 2020, despite current market budget-constraints

Created pandemic response product and messaging strategy with new, rapid ROI compliance and fraud service offerings for enterprise and medium business markets GRA QUANTUM, SLC, NYC [cybersecurity startup] Sept 2017 to Oct 2019 DIRECTOR/ACTING VP STRATEGIC GROWTH

Led go-to-market strategy to transition single professional services portfolio to a security operation center (SOC) as a service, subscription model

Updated traditional growth strategy to an ABM (account-based marketing) retain, referral, channel partner-focused model resulting in 300%+ increase in revenue with no resources added for lead generation or sales

Built marketing, sales, and customer success programs to scale with evolving business needs

Managed the product marketing team focused on internal, partner and customer enablement

Worked directly with President, supporting efforts not specified in title, such as executive hiring, culture-creation, and investor relations

IVANTI, SLC [identify and access management software] Jan 2017 to Sept 2017 SR. PRODUCT MARKETING MANAGER

Developed positioning and market requirements to integrate newly acquired endpoint security and desktop technology into the Ivanti security platform.

Partnered with product managers in UK to develop roadmaps, customer demos and sales enablement materials for 11 endpoint products transitioning into the Ivanti security portfolio

Initiated monthly sales product training, contributing to 40% increase in sales engagements

Led communications efforts, working between internal marketing and agency groups MRM//MCCANN, SLC, NYC [global advertising agency] Mar 2013 to Jan 2017 SR. STRATEGY PLANNER

Specialized in go-to-market efforts for Fortune 50 organizations and their emerging business units including Verizon Business, Verizon Ventures, and Microsoft Enterprise Cloud Security

Served as agency cybersecurity subject matter expert

Worked as primary strategist for the Verizon Data Breach Investigation Report (DBIR cybersecurity) for three consecutive years

Led go-to-market initiatives with deliverables including product positioning, persona building market research, analyst briefings, sales enablement, and campaign development Professional experience continued

ALLEN COMMUNICATION, SLC [learning management software] Feb 2011 to March 2013 DIRECTOR OF MARKETING

Developed and executed organic and paid SEO/SEM strategy focused on driving web traffic and converting highly qualified leads that generated more than 100% increase in highly targeted and qualified sales opportunities

Led comprehensive website redesign to integrate tools to enhance tracking capabilities and marketing automation

Created content messaging strategies, including messaging frameworks and user personas, used for traditional external content and sales enablement

Secured 27 awards and earned media for dual efforts with clients including HP, Lockheed Martin, Jetblue, Lego within first 12 months of hire DIGITAL MARKETING AGENCY, SLC Mar 2008 to Jan 2012 OWNER/INDEPENDENT CONTRACTOR

Worked with SaaS organizations on both short and long-term projects including brand development, analyst relations, website and conversion optimization, campaign development, SEO, SEM, and content marketing strategy Education

Westminster College – MBA, Technology Commercialization

Pragmatic Institute (Product Marketing/Product Management) Certification

Cornell University – Data-driven Marketing Analytics Certification

University of Utah, BA Intl. Studies/ Global Communication References See additional references on Linkedin

“I’ve had the pleasure of executing beside Marissa in two very different and challenging work environments. She immediately impressed me as a committed individual who gets things done and helps others succeed as well. With a rare mix of both analytical and creative, she transitions easily between composing game-changing strategy and rolling up her sleeves to deliver on the tactical level, while always making time to mentor coworkers and build on the ideas of others. No one is more passionate about solving problems, taking plans to the next level, and wearing as many hats as necessary to see things through to fruition. Coworkers and clients alike look to her for her leadership and insight, and I would consider myself fortunate were I to work with her again in the future. “

-Amber Boehm, Director, Threat Protection Product Marketing at Microsoft

“I hired and worked with Marissa at MRM//McCann. She came in to take over responsibilities for a Fortune 15 client, including content management, testing and product launch promotions. I was impressed with Marissa’s energy and ability to get into the work quickly and deliver for clients who demanded a level of excellence that matched their brand leadership. Marissa is good under pressure, curious and eager to take on new challenges.”

-Wendy Steinle, Sr. Director Digital Experience at Adobe

“Marissa is a detail-oriented marketing person. She was always willing to try new ideas and programs and was a fast learner and understood the value of speedy delivery and associating her marketing work with revenue goals of the company. She is a good addition to anyone's team.”

-Coleman Barney, President and CEO at Swipeclock

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