Marketing

DARREN JONES

801-***-**** *******@*****.*** linkedin.com/in/jone366

SUMMARY

Marketing and advertising strategist and director with a passion for solving business problems, exploring innovative ways to reach audiences, developing loyal customers and cultivating valuable partner relationships STRENGTHS

Multi-faceted leadership. A history of proven performance in strategic planning, account direction, campaign management and business development.

Industry breadth. A portfolio of successful B2B and B2C campaigns across technology, retail, automotive, consumer electronics, life sciences and financial services. Channel versatility. A vision for bringing branding, promotion, relationship marketing, content, demand generation and more together in both digital and traditional media. EXPERIENCE

Workfront, Lehi Utah June 2019 – May 2020

Director of Integrated Marketing Strategy

Lead integrated and partner marketing initiatives to drive demand and demonstrate product differentiation in an increasingly competitive SaaS environment

• Created joint campaigns with Adobe to demonstrate product synergies and highlight innovative use cases for marketing teams and agencies

• Developed branding, go-to-market and demand generation strategies to drive growth across a portfolio of software products

MRM//McCann, Salt Lake City October 2011 – June 2019 Strategy Director

Responsible for defining and leading insight-driven communications strategies and dynamic creative campaigns for Verizon, Panasonic, ExxonMobil, Verisign and others

• B2C campaigns targeted consumers with retail displays, digital promotions, advertising, social media and major sports sponsorships

• B2B campaigns include demand generation, sales enablement, training, content development, events, CRM and other specialized campaigns

• All projects utilized routine to complex research strategies, writing briefs, leading brainstorming sessions and presenting and collaborating with clients

Business Development

• Developed and presented strategies for new business prospects requiring deep dives on prospective client business and customer needs and delivering strategic recommendations in short time periods

• Pitches lead to several key account wins and increased agency revenue

• Partnered with global agency partners to enhance combined offerings to target new clients and expand existing client engagements

Darren Jones Consulting, Salt Lake City March 2010 – October 2011 Consultant

Various projects involving market research, consulting, strategy, writing and communications

• Developed a campaign to raise awareness of vascular disease and directed a syndicated sales support strategy with cardiologists in key US markets

• Helped patients connect with local healthcare resources and drove growth for physician practices with 500% average return on investment

• Developed fundraising efforts for South Jordan and Salt Lake County, Utah

• Consulted on Utah government education panel

• Wrote and edited spec movie scripts, short stories and essays for local group and contributed articles and coverage to national sports website

Euro RSCG – Portland, Salt Lake City February 2003 – April 2010 Account Director

Global Account Director for Agilent Technologies

• Directed over 50 campaigns for corporate branding and key business units in nanotechnology, life sciences, aerospace & defense, semiconductor, and wireless business units

• Drove client sales, increased brand awareness and broadened customer loyalty

• Consistently exceeded yearly revenue projections and expanded agency business

• Demonstrated a unique ability to absorb complex technology concepts and communicate the marketing message in a clear and creative manner

Online Account Director for Barclays Bank/iShares

• Developed 40+ online messaging and promotional campaigns

• Managed online strategy and promotion for “The Barclays” PGA golf tournament New Business Development

• Supported and led new business efforts resulting in major accounts wins and office expansions Carling Jones Agency/Blakeslee Group, Salt Lake City July 2000 – February 2003 Sr. Account Manager

Business Development and Agency Management

• Started Carling Jones Agency and grew to seven clients in less than one year

• Merged with Blakeslee Group and led business development for Western U.S. DSW Partners, Salt Lake City July 1999 – July 2000 Account Executive

Online and offline account management

• Managed strategy and execution of web development and advertising programs for key accounts included Iomega, Intel and Xircom

Williams Whittle Associates, Washington, D.C. June 1998 – July 1999 Client Service Executive

Client Service and Business Development

• Managed integrated marketing for many of Washington D.C.’s largest, most prestigious and high-profile commercial real estate projects

Mendez England Associates, Washington, D.C. September 1996 – May 1998 Program Analyst

Communications Support for US Agency for International Development

• Acted as assistant to the U.S. senior liaison with the U.N. World Food Programme

• Coordinated between high-ranking foreign dignitaries and U.S. Office of Food Aid

• Conducted research and wrote reports that contributed to U.S. food aid policy EDUCATION

B.S. University of Utah

Masters coursework at University of Maryland College of Journalism

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