Digital Marketing Social Media
Resume:
Anas Mohammad Ibrahim AbuNada
OBJECTIVES
EDUCATION & TRAINING COURSES
LANGUAGES
PERSONAL DATA
ARABIC
ENGLISH
100%
90%
INTERNET
90%
COMPUTER SKILLS
Date ofBirth 14/09/1979
Nationality Palestinian
MaritalStatus Married
Address Riyadh SaudiArabia
90%
MSWORD MSEXCEL MSPOWERPOINT
90% 90%
To continue my career to achieve my personal success and leave a clear imprint on the organization's success story.
20 years of work experience with deep knowledge of the FMCG
and Ability retail to lead, field.mentor, evaluate, Training, crisis Management, entering markets, opening a new branches and creating new products & services
1. Bachelor of BA in Marketing fromKing Abdul-Aziz University. 2. Diploma In Marketing, Professional Technical Training Institute 3. Successful new managers –Talal Abu Ghazaleh Consulting group 4. Social media Manager Course, WSI
5. Course in managing paid digital marketing campaigns, Edrak 6. Course in planning & Managing Advertising Campaigns, Academic Institute 7. Certificate of passing successfully all the digital marketing skills by google. 8. Attended many trainings/workshopsto be always updated in marketing, digital marketing Contact Details
********.*@*****.***
Specialist and Consultant in Marketing
Identity & brand building - Digital marketing Content marketing - E-commerce - R&D - CSR PROFESSIONAL EXPERIENCE
Posetion: Marketing & Sales Manager
Duration –06/2019 up to now
CORE COMPETENCIES & MAIN DUTIES
Strategic Planning
o Define marketing goals and strategic plans for short/long period, identify the mechanisms, means and capabilities necessary to achieve them.
o Work to implement the plan and evaluate the progress of achievement. 1- Company : Alomar Furniture, RIYADH
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Marketing Campaigns:
o Brand awareness - Promotional campaigns to raise sales - Public relations campaigns - social responsibility and more others.
o Deep knowledge of e-marketing, e-commerce and social media. o Campaigns Cost Management to raise ROI.
Sales Management
o Selecting the target according to the historical data and the market study o Leading the sales staff including training and developing their skills. o Creating and applying the incentives program to the sales team. o Developing and increasing the online sales through the website and smart phone applications. Product Management
o Developing customer experience.
o Selecting product mix in accordance with market potential and market size. o Forecasting demand for a product and formulating pricing fitting the market demand.
Position : Marketing Manager
Duration –07/2011 up to 04/2019
CORE COMPETENCIES & MAIN DUTIES
Strategic Planning
o Define marketing goals and strategic plans for short/long period, identify the mechanisms to achieve them. o Work to implement the plan and evaluate the progress of achievement. Marketing Campaigns:
o Brand awareness - Promotional campaigns - Public relations campaigns - social responsibility and more others. o Deep knowledge of e-marketing, e-commerce and social media. o Campaigns Cost Management to raise ROI.
o Developing and increasing the online sales through the website and smart phone applications. o Established the loyalty system and launched successfully. Product Management
o Packaging development to make the perfect customer experience. o Selecting product mix in accordance with market potential and market size. o Forecasting demand for a product and formulating pricing fitting the market demand. o Expertise in developing innovative products,packaging and designs. Market Research:
o All types of marketing research, consumers, brand equity and SWOT analysis. Qualitative & Qualitative studies 1- Company : Alomar Furniture, RIYADH
2- Company : SAADEDDIN PASTRY, RIYADH
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Position : Marketing Services Manager
Duration –11/2002 up to 07/2011
Responsibilities:
o Reporting to the Deputy General Manager, entrusted with the overall responsibility of the company’s sales turnover and net realization target by effective product management policies, sales policies. distribution policies & implementing advertising and promotional programs. Achievements:
o Instrumental in supervising the advertising campaigns directly starting from planning until the completion. o Played a key role in launching 6 new products.
o Effectively changed the logo and packaging designs. o Established an effective system for marketing support according the branch needs and designed a format for each kind of support.
o Achieved an excellent sales growth.
Position : Marketing Coordinator
Duration – 02/2002 up to 10/2002
Achievements:
o Successfully established a new plan for product development especially the packaging systems and designs. o Developed and established specialized sales section (vans) serving the companies, factories but not houses and succeeded with remarkable results.
Position : MarketingResearcher
Duration –12/1998 up to 09/2001
Achievements:
• Instrumental in envisaging field studies based on questionnaires, data collection and analysis to provide integrated study for market penetration.
3- Company : NAJDIYAH MARKETING CO. LTD., RIYADH
4 Company : FAYHA WATER,RIYADH
5 Company : AL-MAZRAH MARKETING EST., RIYADH
I have managed all kinds of marketing and advertising campaigns like Teasers, Promotional, Branding, Media crisis, launching newproductsandEducationalcampaigns. Always work was initially undertaken to define the goals accurately, then to determine the budget necessary to achieve these goals and to coordinate with the concerned departments especially the finance to make sure that we are ready and able to see if the campaign ROI will be achieved or not. Upon confirmation, work begins to develop the details and identify the channels that we chose, and this coincides with the commencement of brainstorming sessions and finding creative ideas, all organizational matters are reviewedtoensurethesuccessofthecampaignbeforeitslaunch
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