Social Media Marketing

RAHUL BATRA

San Jose, CA *****

*****.*.*****@*****.***

510•673•0520

https://www.linkedin.com/in/rahul-batra-mba-2974314/

INDEPENDENT SENIOR PRODUCT MARKETING CONSULTANT

Built, branded and marketed a SaaS product for acquisition. Managed content for global audiences, such as product tutorials, user onboarding and user manuals. Exceptional experience in creating customer-focused copy for mobile, multi-platform products and websites. Basic HTML and CMS skills. Demonstrated understanding of user experience, rich media, and social media. Fluent with content analytics and impact measurement. Ability to work independently on multiple projects. Excellent problem-solving skills, with comprehensive business judgment, strategic and analytical capabilities. Well accomplished campaign leader in both social media and email, both domestically and globally, including EMEA. Established content creator for brand positioning as well as collaborative ventures with other departments. Exceptional and excellent organizational skills gained through working in Product Marketing, Global Executive Programs & Field Marketing field for more than 8 years. MBA and BS in Marketing.

PRIMARY SKILLS

Leading marketing campaigns

Financial and performance focused

Strong writing skills

High attention to quality, accuracy and details

Exceptional communications skills

Experience in hardware and technology

Influence management skills

Project management skills

Creative concepts

IoT Experience

B2C and B2B SaaS software Marketing

Proficient in all MS Applications & Technology

TECHNICAL SKILLS

Writing: AP writing style, Regular expression, UX,

Tools: Project management tools including Slack, Asana; Social Media tools including Sprout Social, Hootsuite, Buffer; Email Marketing tools including Pardot, Mailchimp, Marketo, SendGrid, Tableau, Hoovers, Salesforce, Eloqua, Azure, SEM and SEO, Agile delivery methodology; Google and Twitter Analytics, Facebook Ads Manager, Smartly, SFDC, Unreal Gaming, Apple Keynote, Adobe Creative Suite, Photoshop

Software: JavaScript, HTML 5, Jira, SQL, Puppet, Ansible, Photoshop, Ableton Live 9, Pioneer DJ-RB kit,

MS Office, MS Project

EMPLOYMENT

Independent Senior Product Marketing Consultant 2017 – Present

Develop executive programs strategies and plans that are the foundation for communication.

Design and implement direct email marketing campaigns.

Day to day management of email campaigns including editing messages, leading design and copy reviews, structuring A/B testing, scheduling deliveries, and reporting on results.

Coordinate and execute marketing activities in support of the marketing plan: webinars, data sheets, web site updated, industry and corporate events, direct marketing, public relations and social media.

Evaluate, measure and report on strategic effectiveness and ROI for overall program efforts.

Work on multiple, simultaneous programs that require both strategic thinking and tactical execution.

Lead high quality delivery in Platform Technology with responsibility for IT task tracking, time reporting, issue tracking, estimate submissions and project status reporting.

Create and distributed marketing copy to advertise the company and products for consumer.

Present executive programs strategies across the organization including field marketing & sales.

Research industry-related topics.

Edit and proofread written pieces before publication.

Prepare well-structured drafts using digital publishing platforms.

Gather and process raw data at scale (including writing scripts, web scraping, calling APIs, write SQL queries, etc.)

Partner with global field teams to test key executive programs from planning to execution.

Build frameworks for global executive programs for the global field marketing teams.

Monitor and reported on marketing trends and market share quarterly.

Report weekly on campaign performances across key marketing metrics and KPIs.

Seek out innovative marketing and growth opportunities that fit with the brand.

Create email campaigns and brand strategies by ensuring all aspects of product marketing activities align with company goals.

Perform data analysis on all results and prepared presentations for clients.

NASDAQ (previously Boardvantage) 2013 – 2016

Senior Global Executive Product Marketing Manager

Boardvantage leads the market in delivering paperless process for boards and leadership. Trusted by enterprises worldwide, including half of the Fortune 500, Boardvantage sets the bar for a mobile executive experience.

Built, branded and marketed MeetX for acquisition by Nasdaq.

Partnered closely with cross-functional teams ranging from Ads Product to Marketing Analytics to drive best practices, identify testing opportunities, and develop roadmaps for consumer marketing efforts.

Localized and improved global marketing strategies for EMEA, including product messaging and customer campaigns, to align with consumer’s wants and needs.

Operated with EMEA PR/Social and Media budget.

Lead A/B Testing on various email campaigns to establish most effective campaigns and created email reporting dashboards and custom reports analyzing campaign performance to provide actionable recommendations and improvements to our email program.

Launched, scaled and optimized demand gen channels (SEO, SEM, nurture/drip, re-targeting, social, webinars, events).

Worked with legal to maintain CAN-SPAM compliance and adhere to company’s privacy policies.

Worked with key stakeholders to identify and develop the overarching themes and stories that resonate with this targeted audience that are designed to provide awareness and education to gain the mindshare with the executive audience.

Conducted quantitative and qualitative analyses to identify growth initiatives using Excel.

Managed product roadmaps intended to elevate KPIs in retention.

Tracked general business indicators, including market share, attach rates and competitor's marketing and sales program activities.

Lead the Go-To-Market strategy for MeetX (Boardvantage’s current product) domestically and globally, including EMEA.

Identified strategic partnerships with key media stakeholders and suppliers for local business and market objectives.

Developed high-level Marketing Plan, which catered to customer awareness, customer demand and revenue growth.

Organized a solution set across development teams (primarily Development/Engineering, and Marketing, Sales) through market requirements, product contract, and positioning.

Developed and implemented the company go-to-market plan and maintained a project backlog in JIRA.

Used daily paid search media buying and optimization with Google AdWords, Bing, Yahoo, Facebook and Twitter Analytics.

Distributed content across various social media channels, including LinkedIn, Twitter, Facebook, YouTube and Google+.

Managed email-marketing campaigns end-to-end using Salesforce CRM and Pardot, including planning, targeting, initializing, testing, executing, reporting and optimizing.

Lead all copywriting efforts for MeetX, developed data sheets, slide presentations, white papers and other supporting collateral, content for the web, press releases, FAQ's, webinars, seminars, etc. in coordination with the Marketing team.

Developed marketing strategy for MeetX in the small-to-medium sized organization (SMB) segment.

Developed value propositions, pricing and products that fit MeetX business offerings to attract and retain customers.

SHOPILLY 2010 – 2012

Senior Brand/Product Marketing Manager

Shopilly was built and designed for e-commerce discovery, personalization and visual retailer promotional email experience. Shopilly earned acclaim from NBC, MSNBC Business, Fast Company, San Francisco Chronicle and Webby awards.

Created email campaigns in order to generate user signup and strengthen Shopilly brand.

Ensured value propositions were a fit for brand positioning and overall business strategy, while conducting market and user research.

Developed data sheets, slide presentations, content for the web, press releases and FAQ's for Shopilly landing page.

Actively generated community engagement over Facebook, Twitter and Blog channels.

Ran email marketing with targeted content strategy, driving high opens and user retention.

Performed keyword research in to optimize existing content in Google AdWords and uncover new opportunities for Shopilly.

Accelerated PPC Marketing with analytical and creative skills and using daily paid search (AdWords, Bing, and Yahoo) media buying and optimization.

REALTY EXPERTS 2004 – 2009

Realtor

Worked with clients as a professional Realtor to list and sell residential properties.

Managed the execution of marketing communications, advertising, promotional and PR programs to enhance the sale of homes.

EDUCATION AND PERSONAL INTERESTS

MBA, International Business, W.P. Carey School of Business, Arizona State University, GPA 3.4

Studied abroad in Toulouse, France and Barcelona, Spain in June 2011

BS, Marketing, University of Arizona

Avid world traveler (traveled to more than 35 countries)

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