Account Executive

Matthew David Werblin

*** ***** ****** *** ** Brooklyn, New York 11222917-***-**** ********@*****.***

EXPERIENCE

Sound Communication, Account Executive – New York, New York July 2015 – March 2020

Oversaw client campaigns in Print, Digital, TV, Radio, and Out-of-Home

Generated 2.5 Million in New Business through precise research and pitched new potential leads.

Led a campaign in which targeted reaching male consumer for fashion brand ft Eric Decker – assisted in production of the video content as well as creating sampling event and logistics for the campaign.

Assisted in growing Fashion Client brand 20% in revenue every year over my time at Sound.

Ensured the success of the campaign through organization and attention of detail in reaching the goals that were set from the beginning.

Client with twenty-million-dollar budget in emerging fashion and entertainment space

Project managed team to ensure client’s needs were being meet and the campaigns were running efficiently.

Manhattan Media Services Inc, Account Executive – New York, New York February 2013-June 2015

Develop and manage effective integrated media plans under the supervision of the Media Director

Collaborate with colleagues, clients, and media buyers to assess client’s business needs and recommend strategies to efficiently reach target audience and generate sales

Manage RFP process including development of presentations and proposals for both clients and media partners

Developed and maintain strong relationships with media partners

Evaluated media opportunities and present media plans and/or POV’s clearly in writing and orally

Rutgers Football, Operations Manager – New Brunswick, New Jersey May 2012 - October 2012

in the day-to-day operations of the football program

Assisted team travel for preseason camp and regular season

Handled team equipment logistics at all facilities

Assisted the summer camp recruits tours, housing, and activities

Company Agenda, Events Marketing Intern – New York, New York Summer 2011

Assisted events, marketing, and production teams in all aspects of a summer concert series and talent contest for 1,500 to 2,500 attendees

Social media promotional campaign management

Organization of VIP meet and greets and green room activities

Performance photography and videography for event sponsors

Concert promotions distribution and media partner prize giveaways

Performers included Javier Colon, Far East Movement, Shontelle, Hey Monday, and Taylor Hicks

Fuel Outdoors, Marketing Intern – New York, New York Summer 2008

Assisted in preparing presentations and materials for client meetings and national sales meeting

Scouted locations for new signage opportunities

Developed and maintained library of all billboard locations (filemaker pro)

Scheduled daily meetings for all staff

Fox News, Production Intern – New York, New York Summer 2007

Assisted the Executive Producer of the entertainment news feature Lips and Ears

Pre and post production duties including: research, guest scheduling, on-air talent assistance, and feature segment coding for the Fox library

Assisted in production of Iraq War documentary –background and source research; editing of final version

EDUCATION

Rutgers University – New Brunswick, New Jersey

BA in History; Minor in Labor Studies

Deans List: Fall 2012

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