Marketing Manager and Real Estate Professional
Resume:
John Fletcher
630-***-**** ***********@*****.***
**** ********* ****, ********, ** 60103
www.John-Portfolio.com www.linkedin.com/johnhfletcher Creative digital, print, packaging and direct mail marketer seeking marketing manager position. PROFESSIONAL EXPERIENCE:
2020 – Present AVO Insights, Chicago, Illinois
Direct of Sales and Marketing, Augmented Reality
• Preformed 45 online presentations and demos in 3 months
• Prospected director level contacts in small to mid-size consumer goods companies
• Contacted 3,500 unique prospects via email, LinkedIn, phone calls in 5 months
• Developed sales scripts, marketing collateral, emails, presentations, proposals
• Created content for social media channels to educate and inspire potential clients
• Collected and analyzed KPIs to adjust prospecting strategies
• Presented original creative augmented reality campaign ideas to customers 2015 – Present Envision3, Chicago, Illinois
Marketing Specialist, Print and Direct Mail
• Managed 40 clients representing $2 million in annual sales
• Oversaw more than 1,600 print, packaging, and direct mail projects
• Added most new customers for 2017, 2018 and 2019
• Gained 20+ new customers representing over $1 million in revenue
• Developed content marketing strategy that grew to 11,000+ LinkedIn followers
• Created blog for print marketing inspiration with 1,500+ views a month www.sweetideadude.com
• Developed marketing collateral which included graphic design and copy writing
• Launched weekly and monthly corporate email campaigns
• Crafted sales scripts, CRM email campaigns, proposals, and presentations
• Acquired prospect lists from data vendors
• Analyzed customer and acquired prospect data
• Created interactive map for sales team to use on the road
• Planned, organized, and conducted meetings between clients and creative team
• Advised graphic designers, developers, writers and art directors on clients’ objectives and brand identity
• Consulted with customers on marketing strategy, campaign ideas and execution
• Facilitated creative projects from design to manufacturing production
• Served as the main point of contact for client communications
• Developed and managed all interaction with manufacturing vendors
• Sold print, packaging, and marketing services as well as online print store and fulfillment solutions.
John Fletcher
2014 – 2015 Unisource Mortgage Services, Inc., Orlando, Florida Mortgage Loan Officer, Branch Manager
Expanded Unisource’s mortgage business into the Central Florida market. Responsibilities included advising clients on financial products, receiving mortgage loan applications, issuing pre-approval letters, explaining and issuing financial disclosures, maintaining federal and state compliance, developing realtor partnerships, investing in continual education on mortgage programs, researching new loan programs with banks and direct lenders, managing advertisements, social media, blog, email, and direct mail marketing programs.
2012 – 2015 Freedom Homebuyers, LLC, Gainesville, Florida Founder and Partner
Invested in single-family homes in Gainesville, Jacksonville and Orlando, Florida. 2011 – 2013 Integrated Change-Identification Technologies, Inc., Gainesville, Florida President
• Oversaw operations of digital mapping production with 30 technicians and 2 project managers that grossed over $1 million in annual revenue.
• Owned sales and marketing initiatives that included 6 week-long C-level networking events, sales presentations, and proposals.
• Developed outsourcing partnership for vector data creation to reduce labor costs by more than 50%.
• Created system for tracking employee productivity, which led to an increase in hourly production of vector data by 10%, as well as identified critical profitability opportunities and problems.
• Streamlined process of evaluating employee production for monthly bonuses that reduced bi-weekly payroll-processing time by 800%.
• Improved company culture by instituting quarterly reviews, weekly management meetings and weekly one-on-one meetings, creating new incentive structure, increasing accountability for daily production, instituting new hiring practices and new hire training program, and developing company manual.
• Responsibilities included human resource management, payroll and invoicing, project management, financial analysis, and forecasting. Increased market awareness of our new change-detection technology and services, which developed new business.
INTERNSHIP EXPERIENCE:
2011 From the Earth, Amman, Jordan
Project Manager, Marketing
Oversaw World Fair Trade certification and development of new company website. John Fletcher
PROFESSIONAL ASSOCIATIONS:
2020 Chicago Association of Direct Marketing
Tempo Awards Judge
2013 – 2014 Central Florida Realty Investors Association Former Member
2012 – 2013 Jacksonville Real Estate Investors Association Former Member
2011 – 2013 Management Association of Private Photogrammetric Surveyors (MAPPS) Former Member
EDUCATION:
2014 – 2015 National Mortgage License System, Florida Mortgage Loan Originator License 2007 – 2011 University of Florida, B.S. in Business Administration Major in Economics
Honors: cum laude (GPA 3.65)
Activities: Cru Men’s Program Leader
SKILLS:
Email Marketing
MailChimp
Campaign Manager
GMass (Automation for Gmail)
Constant Contact
CRM
Salesforce
Zoho
HubSpot
Insightly
Project Management
BaseCamp
Zoho Projects
Evernote
Slack
Operating Systems
Mac
PC
Chrome
Social Media
Youtube
TikTok
Hootsuite
Digital Advertising
Google Adwords
Facebook Ads Manager
Office Suites
Microsoft Office
(Excel, Powerpoint, Word, Outlook)
Google Suite
(sheets, docs, gmail)
Website Management
Wordpress
Wix
Squarespace
Sumo
Poptin
Presentations
PowerPoint
Keynote
Slideshare
Google Slides
John Fletcher
Video Conferencing
UberConference
Zoom
Google Hangouts
Skype
FaceTime
GoToMeeting
Cisco WebEx
Design
Canva.com
Adobe Creative Suite
Photoshop
InDesign
Illustrator
Other Tools
QRMonkey
EasyPurl
HTML
CSS+SEO
SWAT Analysis
PivotTables
Wufoo Surveys
Survey Monkey
REFERENCES:
Tim Itano
Former Creative Director, Envision3
Current Owner/Operator, EverBranded
Phone: 630-***-****
Email: ***@****-*******.***
Relation: Manager at Envision3 and Customer at EverBranded Alex Lesus
Former Art Director, Envision3
Current Graphic Designer, Lesus Design Co.
Phone: 630-***-****
Email: ********@*******.***
Relation: Co-Worker at Envision3
Steven Luce
Director of Creative Services, Covenant Living
Phone: 773-***-****
Email: *****@*********.***
Relation: Customer for Print and Direct Mail projects
Contact this candidate