Account Executive Sales

INDUSTRY EXPERIENCE

Lisa Todd – Account Executive Feb 2017 – Present

Handle all 110 Mid-Atlantic Territory specialty stores, and oversee Neiman Marcus sales, facilitating day-to-day business, projecting Specialty bookings and ATS, analyzing business and identifying continuative style opportunities

Exceeded assigned goal for 2019, growing business 41% YoY by strengthening current accounts and prospecting new accounts

Manage all appointments and drive sales by presenting the collection to buyers in the showroom, trade shows & on the road

Leverage cold calling and email prospecting to generate leads awarding in a recognition trophy for closing 33 new accounts in 2019 in the Mid-Atlantic territory

Spearhead marketing campaigns to build brand awareness and boost seasonal sales

Shop the market and analyze top performing items for all design meetings/assist in designing top selling styles

Organize & style models looks at photoshoots and direct shoot with photographers

Oversee logistics of trade shows/booth set up and schedule meeting with all international sales reps

Analyze and report business growth to the CEO and Sales Director via daily/weekly reports pulled from Joor & Fashion Flow

Organize and coordinate trunk shows and product knowledge meetings to build vendor relationships and brand awareness

Nurture client relationships by providing exceptional customer service and follow-up on sample shipping and tracking Michelle by Comune – Wholesale Intern Aug 2016 – Dec 2016

Analyzed business to further understand best-selling styles, in-store customer purchasing trends, and geographical shopping patterns to increase revenue by door and develop strong points of distribution at Bloomingdales and specialty retailers

Shopped the market and created competitor analysis reports in Excel and presentations in Power Point Michael Kors – Buying Intern May 2016 – Aug 2016

Maintained weekly sales and profitability reports; identifying top performing styles and re-order opportunities

Managed inventory levels between all Michael Kors Collections stores in the US and Europe

Responsible for the execution and maintenance of merchandise in the stores and product knowledge to the retail associates Brandsway Creative – Public Relations Intern Feb 2016 – May 2016

Built and updated media lists and databases

Scheduled, coordinated and attended various PR events Lifestyle Mag – Marketing Intern Aug 2015 – Dec 2015

Planned, wrote and executed proposals to PR agencies

Co-organized fashion shoots for the magazine

COACH – Retail Sales Associate Aug 2012 – Feb 2015

Recommended merchandise according to customer needs and wants

Applied store markdowns and signage to appropriate merchandise

Assisted in visual merchandising

EDUCATION

Fashion Institute of Technology, New York, NY Dec 2017 B.S - Fashion Business Management, Major: Buying & Planning, GPA 3.85: Dean’s List LaSalle College, Montréal, Québec May 2015

Diploma of College Studies in Fashion Marketing

SKILLS

Computer Skills: JDA, Joor, Fashion Flow, EDI, Mac OS, Keynote, Microsoft Word, Excel, PowerPoint & Photoshop

Tutored: Retail Math, Textiles and French

Personal: Client relationship management

Languages: Fluent in French

Fundraiser: Just for Kids Fundraiser “Dancing with the Stars, Montréal” Ashley Parasuco

202 W 107th St • New York, NY • 10025 • 347-***-**** • **************@*****.***

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