Social Media Marketing

ANINDYA SEN

Mobile: +965-******** E-Mail: *****@*******.***

Linkedin Profile- www.linkedin.com/in/anindya76

Local Store Brand Marketing /International Franchise Brand Operations/ Product Sales/ Client Development and Engagement/ ATL and BTL Marketing/Marketing Campaign/Leadership CAREER SUMMARY

A competent professional with a 3 yrs. Diploma in Hotel Management and more than 16 years Marketing & Operations experience with International Food Franchise Brands, Seven & Five-star category Hotels, Multinational companies including Catering, Restaurant management, imparting training & Business development.

Presently associated with Kout Food Group/ Al Homaizi as “Officer – Local Store Marketing”.

A strategic planner with proven abilities in managing cross brand business operations, determining company’s mission and strategic direction.

Expertise in providing value added customer service by resolving customer operational issues & ensuring their satisfaction leading to long business partnership.

Expertise in managing full Catering and Restaurant operations.

Excellent interpersonal, analytical skills with proven track record of identifying Brand promotion needs and spearheading Direct Marketing and merchandising Initiatives.

Participate in setting sales & pricing strategy.

Exceeding Expectations Award – 2017 and 2019.

Spearheaded Brand Sales of KWD 180,000 and School Sales of KWD 1,000,000 contributing to Top line in 2019. CORE COMPETENCIES

Supported management systems implementation in the organization & ensuring compliance with process requirements.

Excellent vendor data management, team management and Pricing Analytical skills for Promotions and Offers.

New Business Development and Client Engagement

PROFESSIONAL EXPERIENCE

Kout Food Group/ Al Homaizi, Kuwait: Since July 2011 till date (8yrs 10 months) Kout Food Group is the Franchisee of International Food Brands and local operator of Burger King, Pizza Hut, KFC, Applebee's, Taco Bell, Burj Al Hamam, Kababji, Ayyame, Scoop A Cone, Fol o Yasmin, Melting point, Costa Coffee, Maison Blanc, Cha Cha Moon, Little Chef, Subway and Fresh Productions in Kuwait /UK/Iraq. Supervisor- Operations – Corporate Head Office, Kuwait (July 2011 to June 2017) Officer- Local Store Marketing (July 2017 to Present) Main Responsibilities:

• Develop sales promotion & merchandising strategies to ensure maximum market penetration.

• Visiting near about 185 designated restaurant stores for LSM activity, spot check, preparing daily & monthly report

& directly report to Marketing director.

ACHIEVEMENTS

• Develop a Profit Council approach for all Brands: Examine which locations of all brands need support and develop a powerful-exciting activation plans to be implemented to revert the negative trend.

• Develop a complete LSM Calendar for all brands noting opportunities for incremental transactions.

• Present ideas for running of (potential)LSM Department in terms of functions and people. LEADERSHIP

• Effectively train new team members as to be ready to be on the field and support the business with SMART objectives.

• Be a role model and lead by example for the LSM activity and LSM team.

• Effectively train new team members as to be ready to be on the field and support the business with SMART objectives.

FINANCIAL

• Analyses LSM sales and explore what is behind every number (opportunities)

• Focus on how to maximize the ROI and minimize the marketing expenses.

• Move to the maximum profit projects along with the maximum brand awareness projects.

• Spend with the set marketing budget and try to save some funds. COMMUNICATION AND MARKETING

• Relationship Management

• Competitor Analysis

• Field Research to improve BTL Marketing

• Increase brand sales and transactions via promotions and LSM activities. Al Hokook Intl. Gen. Trading & Contracting Co. W.L.L., Kuwait, Dubai : Jan 2010 – Mar 2011 Catering & Operations Manager – Corporate Office, Kuwait Main Responsibilities :

• Responsible and accountable for Catering operations for multinational work force in Camps & one Central Kitchen in Mangaf & Mahboula.

• Responsible for planning, organizing, mobilization, implementing the Company procedures, managing and overseeing the activities of the whole Camps Catering sector.

• Responsible to deal with camp issues of the work force & other issues of the Contractor.

• Supervising the staff to ensure acceptable performance of assigned job duties. Lead the Kitchen, and DFAC.

• Developing and administering the policies of the facility and Preparing, maintaining, and submitting daily, weekly, monthly inspection reports and records as required by the Director- Operations.

• Maintain stock levels and order new supplies as and when required.

• Menu Engineering in consultation with chefs.

• Ensuring compliance with licensing laws, health and safety and other statutory regulations.

• Ensuring that all training required for Supervisors, Admin staff and skilled & unskilled employees in accordance with Military, US Government contractor & safety rules.

• Looking after overall catering & Building Maintenance job in Mangaf, Mahboula, Al Homaizi Accomodation at

(Reggae, Salmiya, Hawally) Buildings

PREVIOUS EXPERIENCE

• January 2005 – December 2009 : Restaurant Manager in Jadu Kadai (Franchisee of Khayyal Al Tawheed Catering Estd Co., Mangaf, Kuwait

• December 2002- December 2004 F&B officer at Cherry Pick (Bar Restaurant) Kolkata

• January 2000- December 2002 : Hotel Peerless Inn (F&B production & service)(4 Star category Hotel at Kolkata WB India)

• July 1997 –December 1999 : Hotel Clarks Amer (F&B production & service)(5 Star Deluxe Category Hotel at Rajasthan, Jaipur,India)

PROFESSIONAL DEVELOPMENT

• Power point from KFG University

• Comprehensive workshop in Excel

• Decision making-Creative Dimension

• Becoming a Leader

• Business Orientation (Understanding Food service retail)

• The Business Communicator

• Change Management 2020

• P & L 2020

• Digital Media (SEO, Social Media, Advertisement-Offline & Online) IT Skills: Well versed with MS Office Tools (Word, Excel, PowerPoint, Outlook, Access), Presentations. EDUCATION

• HDCA (Higher Diploma Computer Application)

• Diploma in Hotel Management, Catering Technology & Applied Nutrition - 1997 IIAS, Kolkata, India - Affiliated to NRA (USA) & ASTA. PERSONAL INFORMATION

Date of Birth : 30th Oct,1976

Languages : English (Excellent), Hindi (Excellent), Bengali (Excellent) & Arabic (Intermediate) Marital Status : Married

Visa Type : Kuwait Employment Visa, Transferable

Valid Driving License : Kuwait & India

Nationality : Indian

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