Media/Advertising/Communications

Monika Andria N. Manuel

*-* **** **., ************* Mobile: 099*-*******

Subdivision, Novaliches, e-mail ad.: ***********@*****.*** Quezon City

** ***** *** ****** ***** Catholic

June 15, 1985 Filipino “ Mon “

To attain and acquire more knowledge to help me develop myself and my craft. I want to explore and expand in terms of what more I can do and not limit myself to just doing what I am currently doing. I have been in the media/advertising industry for 13 years, within that span of time I was able to grow from starting out as a junior media planner/buyer to eventually working my way up to becoming an Associate Investment Director. I was able to handle various accounts from beauty (personal care), health, pharmaceutical to real estate. From local accounts to regional accounts. I can assure you that I am responsible, determined and passionate not only as an individual but also when it comes to serious matters such as work. June 2002 – March 2006 College of the Holy Spirit Mendiola, Manila Bachelor of Fine Arts Major in Advertising

June 1998 - March 2001 Colegio De San Lorenzo Quezon City Secondary

June 1992 – March 1997 Colegio De San Lorenzo Quezon City Intermediate

June 1990 – March 1992 Colegio De San Lorenzo Quezon City Primary

March 30, 2006 Graduated Magna Cum Laude

Position: Associate Investment (Media Buying) Director Company Name: Havas Media Ortega

Employment Period: 2017-2020

Responsibilities: Detailed media (above the line) planning, buying, coordinations, implementations, monitoring down to post report analysis of campaigns. Supplier and contract negotiations Position: Investment Manager

Company Name: Havas Media Ortega

Employment Period: 2014-2016

Responsibilities: Detailed media (above the line) planning, buying, coordinations, implementations, monitoring down to post report analysis of campaigns.

Position: Media Manager

Company Name: M2M Media

Employment Period: 2010-2013

Responsibilities: Detailed media (above the line) planning, buying, coordinations, implementations, monitoring down to post report analysis of campaigns.

Position: Media Planner/Buyer

Company Name: PHD Media Network Inc.

Employment Period: 2007-2009

Responsibilities: Detailed media (above the line) planning, buying, coordinations, implementations, monitoring down to post report analysis of campaigns.

Position: Account Executive

Company Name: RS Concepts Inc.

Employment Period: 2006-2007

Responsibilities: account management of client’s list, selling of available out of home sites.

SKILLS: computer literate

Negotiation skills; coordination skills

TRAITS: Responsible Competitive

God - Fearing Loyal and Trustworthy

Quite an observer Determined

Passionate Willing to learn

Hardworking

Ms. Lee Ann Rosales

Account Manager.

Mobile no.: 091********

Ms. Regina Brosas

Business Director

Mobile no.: 099*-*******

Ms. Emily Cabanero

Media Manager

Mobile no.: 090*-*******

CURRENT TASKS:

Thematic, Tactical and Strategic Media Buying

Thematic, Tactical and Strategic Media Planning

Implementation of approved media plans

Monitoring and Post Buy Analysis of approved media plans to determine if KPI has been achieved

Over-all negotiation of Agency Volume Commitments to various and respective media partners.

Implementation and Monitoring of said negotiated and earned Agency Volume Commitments (Agency OMI of Other Media Income)

Over-all negotiation of Agency Rates from various media partners (what the agency base rates will be utilized by media buyers/planners to their respective handled accounts or brands).

Handling and over-seeing a team which I am tasked to train and develop especially to their fullest possible potentials.

Involvement in local and regional pitches for new business/es.

Involvement in local and regional bidding that is more focused on CPRP exercise/s.

At times, if a specific account is a buying account then I am tasked to do it from end-to- end meaning from strategic planning, buying down to implementation, monitoring and post buy analysis and client reporting or interface. I had this experience with the likes of Hong Kong Disneyland campaign, Open Access BPO, Solar Philippines especially when it launched last 2017 and Waterfront Manila (Casino Filipino). ACCOUNTS or BRANDS HANDLED:

- Alaska Milk Corporation

- DMCI Homes

- Merck, Sharpe and Dohme (MSD – Claritin)

- SM Prime Holdings (SM Supermalls)

- SMDC (SM Development Corporation)

- Liwayway Marketing Corporation (Oishi)

- Mundipharma Distribution GmbH (all Betadine line, Senokot)

- Leo Pharma (Fucidin)

- LBC Express

- China Banking Corporation

- Beiersdorf (Nivea)

- Healthwell Nutraceuticals, Inc. (Gluta Max, Ysa and Nice Day Coffee)

- Autohaus (BMW)

- Columbian Motors, Inc. (Hyundai/Kia)

- Solar Philippines

- AXA Insurance

- Davies Paints Philippines

- Big E Food Corporation (Lemon Square)

- LG Philippines

- Phoenix Petroleum Philippines

- Emirates

- Jose Cuervo

- Maxicare

- Netflix

- Splash Corporation (Maxi-Peel, Hygienix and Skin White)

- PT Mayora (Kopiko)

- IPI (International Pharmaceuticals Inc. – Efficascent Oil, Omega Pain Killer)

- Sun Life Grepa Financial Inc.

- Lotte Philippines (Peppero)

- 2019 SEA Games

- Reckitt Benckiser, Mead Johnson (Gaviscon, Strepsils, Lysol, Lactum and Enfagrow)

- Handled advocacy and political campaigns (Erin Tanada, Manny Villar, Loren Legarda, and other Party Lists)

OTHER CO-CURRICULAR PARTICIPATION:

- Assisted in 2016 Ad Foundation of the Philippines Araw Values Awards

- Assisted in 2019-2020 Ad Foundation of the Philippines Araw Values Awards

- 2017 delegate of the MSAP’s Media Congress “Ascendant”

- 2019 delegate of the MSAP’s Media Congress “MPossible”

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