Traci L. Vrana

**** ***** ***** ***** ********* HILLS, MI 48306 Phone: 248-***-**** E-Mail: adej9y@r.postjobfree.com Experience

DriveTribe / FoodTribe ~ Sr. Sales Director – US & Canada (consultant) July 2019 - present

• Remote working with company headquarters and main operations based in London. Selling territory was entire US & Canada. DriveTribe target industries include anything automotive – for example automotive OEM’s and agencies, aftermarket,

• suppliers, First US employee accessory hire brands, (also tires, first US etc. sales FoodTribe hire). Created target industries US sales direction include anything and strategies CPG, FMCG, across QSR, endemic or pet and related. non-endemic client and agency partners. Responsible for sourcing, hiring and management of editorial and other sales team members. Selling aspects included display, video, mobile, social, data, influencer, content creation, and distribution capabilities across the

• entire Helped US develop & Canadian editorial countries. and content directions for US and Canadian properties. This includes target lists for content verticals,

• advertiser Led a passionate outreach, team and of influencer media publisher onboarding. professionals to deliver all operational aspects of the business, ranging from neutral content creation, marketing ideas and decks, sourcing endemic and non-endemic leads, presentations, and proposal

• development. Integrated DriveTribe & FoodTribe into US & Canadian standards for digital executions. This included utilizing IAB standards for IO processing, acceptance of 3rd party tracking tags, implementation of data sets for targeting parameters, and ability to process standard requests through the systems.

Group 9 Media ~ Account Director – MICHIGAN & OHIO January 2017 – June 2019 (company merger acquisition)

• First direct sales hire for Michigan & Ohio territory. Selling into both agencies and client direct. Client direct & agency relationships established with various automotive (Ford, GM, FCA, Porsche, Subaru) and non-automotive clients such as P&G, Wendy’s, Limited Brands, Nationwide, Dominos, Quicken Loans, TGI Fridays, and many others. Agency types included media,

• creative, Selling elements social, PR included & event. custom programs, content, video, social, desktop/mobile, programmatic, influencer-based executions. Ensuring ideas and executions that are smart, scalable, and precise for the brands and necessary metrics. Properties include: Thrillist, Now This (and sub brands), Seeker, and The Dodo. Partner content and executions work across

• O&Successfully O, OTT, video attained platforms, 104% and goal all for social 2017, platforms. 97% for Q2018 (2018 territory goal is $4.93M), 98% for Q12019 and 101% for Q22019 (2019 territory goal is $4.97M). Programs include custom content for vehicle launches, CPG product launches, QSR awareness, and many others.

ZEFR ~ DIRECTOR OF SALES - DETROIT February 2016 – December 2016 (territory eliminated)

• First remote hire in the company. Responsible for direct selling in Michigan and Ohio. Responsible for approximately $500K / quarter in goal (Q4 2016). Clients included automotive (Ford, GM, FCA), and various non-automotive including clients such as

• Selling Ally Financial, elements Quicken include Loans, YouTube Nationwide, (video) media Pure Michigan, and social Brown influencer Foreman, programs. and many Inventory others. was highly targeted, efficiency and

• Successfully transparency attained of YT environment 90% goal during was paramount. tenure. Most revenue was in-part to non-automotive clients due to nature of targeting parameters and pre-established Google relationships within automotive sector. 2

LINQIA ~ DIRECTOR OF SALES - MIDWEST July 2015 – February 2016 (Lost Sales Funding)

• Direct Seller Role ~ employee 30 in the company (First sales hire). Responsible for direct selling in Michigan, Ohio, Indiana,

• Selling Kentucky, elements and Pennsylvania. include social Responsible influencer programs, for approximately custom influencer $750K / quarter coordination. in goal. Responsible for cultivating and maintaining relationships with agencies and clients, as well as selling social influencer solutions across the territory. Agency types include media / planning, PR, social, and creative. TOWNSQUARE MEDIA ~ VP OF SALES - MIDWEST March 2014 – July 2015

• Player/Coach role. Managed and developed the team of sellers and account mangers within the central (Midwest) region.

• • • Responsible Selling Responsibly Team consisted elements for for direct all of included 8 personnel sellers selling custom and in aspects 3 Michigan, account programs, of team managers Ohio, display, members Kentucky in native, various and and territory video, Texas. markets programmatic, P&(L Chicago, – including Dallas, mobile, interview, Detroit)tablet, hiring and . events. / termination, reviews,

• Responsible training, forecasting, for $6.4MM goal (101% assignments, attainment) etc. of revenue during tenure of TSM for 2014. ABOUT.COM ~ VP OF SALES – CENTRAL & WEST June 2011 – March 2014

• Managed and developed the team of sellers and account managers within the central and west regions. Team consisted of 12

• Responsible sellers and 6 for account all personnel managers aspects in various of team markets members (Detroit, and territory Chicago, P&Dallas, L – including Seattle, San interviewing, Francisco, LA)hiring/. termination,

• Responsible reviews, forecasting, for $12.5MM goal assignment, goal (92% attainment) etc. of revenue in the central & west coast for 2012 and $13.6MM (94%

• Responsible attainment) goal for all for finance 2013. information Central & West for CEO regions level made meetings up approximately – including forecasting, 65% of all display best guess/revenue. stretch, weekly revenue submissions, quarterly reviews, and annual revenue goals. ABOUT.COM ~ SENIOR ACCOUNT DIRECTOR - AUTOMOTIVE December 2010 – June 2011

• Only About.com representative for the Automotive Category. Responsible for cultivating and maintaining relationships with

• Develop automotive and related lead the agencies automotive and clients, category as for well About.as selling com, including interactive domestic marketing and solutions foreign manufacturers across the country. in Detroit, Los Angeles, New York and other areas across the United States. Category specifics included Tier 1, Tier 2, branding, retail, vehicle

• Solutions launches, included etc. targeted media, custom destinations and experiences; data partnerships across media placements, as well

• • Responsible Responsible as DMA based for for opportunities. $development 3.3MM of new of business the automotive revenue go-in to Detroit market during strategy the across tenure. all automotive clients (domestic and foreign) and necessary partnerships.

IB LOCAL NETWORK ~ MIDWEST SR. ACCOUNT EXECUTIVE March 2010 – December 2010

• Sole IB Local Network representative in the Detroit area. Responsible for developing relationships and selling interactive

• • Solutions Responsible marketing included solutions for $2MM targeted to of clients new media, business and agencies TV to revenue Web in convergence, Michigan. in Detroit. data partnerships, as well as DMA based opportunity. 3

• Automotive category lead for IB Local, assisted in developing the automotive go-to-market strategy. AOL ~ VARIOUS ROLES (ACCT DIRECTOR / EXECUTIVE) September 2001 – March 2010

• • Responsible Solutions included for selling branded interactive programs, marketing in-market solutions selections to General as well Motors as standard buying media / planning throughout agencies, the creative AOL O&O and sites clients. and the

• • Managed Responsible Ad.com network. and for grew multi-strategic million business revenue by goals. developing Exceeded high goals level since relationships 2003 by an and average creating of 125%recurring . 2008 revenue revenue opportunities. was $28MM, 2009 was $36MM, and 2010 was $42MM.

Education

MASTERS DEGREE (MBA) OAKLAND UNIVERSITY (GRAD 2003) MASTERS OF BUSINESS ADMINISTRATION (concentration: International Business, Marketing) BACHELOR DEGREE OAKLAND UNIVERSITY

Major: General Studies Minors: General Business, Organizational Behaviors

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