Product Manager
Resume:
MATTHEW
G.
ARCHER,
MBA m:
***********@*****.***
San
Diego,
CA linkedin.com/in/matthewgarcher GLOBAL
PRODUCT
MANAGER
B USINESS
D EVELOPMENT S TRATEGY
& P LAN
L EAD
T ECHNICAL
S UPPORT
S PECIALIST E XCEEDING
P RODUCT
MANAGEMENT M ETRICS
I NCREASING
R EVENUE
& P ROFITABILITY A
highly
accomplished
‘forward- thinking’
Global
Product
Manager
with
over
fifteen
years
of
progressive
success
guiding global
product
management and
business
development strategies for
high- performing
products
and service
offerings in competitive
markets.
A
respected
visionary
leader
known
as
a
company,
product
and
brand
champion
who
envisions
and manages
global
optimization,
competitive
advantage,
partnership
gains,
as
well
as
business,
pipeline
and
revenue
growth. C AREER
H IGHLIGHTS
● An
expert
understanding
of
product
management,
business
and
technology
that
drives
successful
product
strategy through
astutely
anticipating
market
trends
with
timely
campaign
plans
to
optimize
business
&
profit
growth.
● Turns
vision
into
results
working
across
teams,
geographies
and
cultures,
C- suite
and
all
levels
of
stakeholders,
in Product
Management
and
Business
Development
turning
complex
projects
into
optimal
business
strategies
● Mission
Accomplished:
Reputation
for
turning
vague
ideas
into
operations
that
generate
profit.
● Noted
for
proficient
business
and
technical
acumen,
strategic
vision
and
execution
who
has
built,
aligned
and managed
diverse,
marketing
strategies
to
target
market
engagement
and
performance.
● Sought
after
for
special
projects.
● Extensive
product
management
expertise
including
demand
generation
and
extending
market
reach.
Ability
to
drive overall
product/company
success
through
trend
analysis,
and
business
and
data- driven
insights.
● Progressive
leadership
leveraging
shared
value
vision
and
cultivating
global
relationships
to
advance
business
goals. A REAS
O F
E XPERTISE
● Strategic
Vision,
Planning
&
Execution
● Medical
Diagnostic
Product
Manager
● Cross
Functional
Team
Leadership
● Multi- Industry
Product
Developments
● Positioning,
Messaging,
Value
Propositions
● Executive
Presentation
● Demand
Generation
Campaigns
● Demand
Forecasting
● Customer
Communication
● Global
Business
Development
● Business
&
Technical
Acumen
● Product
Launch
&
Operations
● Project
Management
&
Delivery
● Legislative
Regulation
Effects
● Blood
Culture
Identification
P ROFESSIONAL
O VERVIEW
GLOBAL
PRODUCT
MANAGER
GENMARK
DIAGNOSTICS CARLSBAD,
CA
2019- 2020 Recruited
to
manage
three
blood
culture
identification
(BCID)
molecular
multiplex
diagnostic
products
to
identify organisms
and
related
resistance
genes.
Position
ended
in
workforce
reduction.
• Developed
content
for
market
research
and
strategic
directions
for
current
and
future
market
trends.
• Created
new
clinical,
economic
and
lab
customer
content
for
product
value
propositions
to
meet
operating
plans.
• Supported
sales
and
regional
field
teams
by
providing
documentation,
resources
and
customer
facing
content
for presentations.
• Worked
cross- functionally
to
support
internal
product
documentation
and
ensured
full
regulatory
compliance.
• Collaborated
across
external
and
internal
customers
to
define
vision,
business
case,
roadmap
and
requirements
to
be built
and
delivered
by
engineering
teams.
• Attended
conferences
and
customer
sites
to
support
sales
team
and
highlight
value
proposition
of
BCID
products. TECHNICAL
SUPPORT
SPECIALIST
QUIDEL SAN
DIEGO
CA
2018
-
2019 Provided
technical
support
to
medical
professionals,
sales
team
and
end
users
for
Quick
Vue
lateral
flow
tests
and
Sofia analyzer
products.
• Advised
and
collaborated
with
Regulatory,
Quality
Assurance,
Quality
Control,
Customer
Service,
Research,
Sales
and Marketing
team
for
product
information,
addressing
customer
concerns,
corrective
action
and
customer
follow- up.
• Managed
and
resolved
complaints
and
process
from
intake
to
closure
ensuring
regulatory
and
quality
compliance.
• Developed
and
presented
technical
information
to
increase
product
knowledge
and
ensure
best
practices. MATTHEW
G.
ARCHER
PAGE
2
PROFESSIONAL
OVERVIEW
CONTINUED…
BUSINESS
DEVELOPMENT,
DIAGNOSTIC
PRODUCT
LINE,
EUROPEAN
REGION
CTK
BIOTECH SAN
DIEGO,
CA
2017
-
2018 Created
demand
forecasts
for
CE
Mark
approved
products
for
all
European
customers.
• Developed
sales
strategy
and
marketing
communication
to
all
customers
in
European
region
that
grew
annual
sales.
• Performed
market
research
to
determine
market
strategy
for
largest
European
customer
segments
(private,
public, tender,
etc.)
• Identified
and
opened
five
new
international
distributors
with
projected
annual
sales
of
over
$100,000.
• Increased
global
sales
via
global
travel
to
customer
sites
in
India,
Croatia,
Armenia,
Turkey,
Austria,
Slovakia,
and Romania
to
assess
account
potential,
foster
new
and
existing
relationships,
and
value
propositions
with
key
leaders.
• Managed
lifecycle
of
product
launch
and
legacy
sunset
products
for
20+
accounts
over
$3M
in
Europe/Middle
East.
• Organized
and
hosted
event
booths
in
Dubai,
India
and
Germany
to
meet
existing
and
new
customers
by
clarifying value
proposition
and
product
benefits
to
global
market. CUSTOMER
SERVICE/SALES
ASSOCIATE
REDBOCK
CONSULTING SAN
DIEGO,
CA
2016
-
2017 Communicated
value
proposition
to
healthcare
professionals
to
increase
sales
pipeline
and
convert
market
share.
• Built
and
developed
relationships
with
key
accounts
to
ensure
customer
satisfaction
and
loyalty.
• Prospected
and
established
customers
through
outside
sales
calls
and
customized
follow
up
discussions.
• Used
online
social
media
to
drive
market
acceptance,
introduce
competitive
advantage
and
value
proposition. PRODUCT
MANAGEMENT
CONSULTANT
CARBONASE
CONSULTING
GROUP SAN
DIEGO,
CA
2013
-
2016 Built
and
presented
pricing
models
for
investor
presentations
and
pricing
strategy.
• Designed
business
plans,
financial
models
and
sensitivity
analysis
to
identify
optimal
marketing
strategy
in
order
to maximize
revenue
for
start- up
companies.
• Conducted
market
research
to
determine
immature
market
opportunities
and
presented
to
inventors
need
for alternative
technology
development.
• Identified
strategic
direction
for
novel
technology
for
treatment
of
mental
health,
utilizing
app- based
technology
for behavior
modification
to
increase
patient
adherence
resulting
in
greater
patient
outcomes.
• Advised,
made
recommendations
and
presented
in
meeting
of
Southern
California
Healthcare
Technology
Group. RESEARCH
ASSOCIATE
II
HOLOGIC
(FORMERLY
GEN- PROBE,
INC.) SAN
DIEGO,
CA
2008
–
2014 Demonstrated
to
FDA
and
CE
Mark
regulatory
bodies
effectiveness
of
experimental
liquid
handling
technology
resulting
in approval
of
a
multi- million
dollars
profit
generating
PANTHER
system.
• Provided
technical
support
to
Assay
Validation
team
and
provided
feedback
to
engineering
r.
• Qualified
and
optimized
novel
technology
PANTHER
System
to
use
with
Gen- Probe
APTIMA
Combo2
assay
for
use detecting
Chlamydia
Trachomatis
and
Gonorrhea
Neisseria
using
rtPCR.
• Collaborated
as
member
of
HCV
Assay
Development
team
to
ensure
successful
and
timely
product
launch.
• Wrote
reports,
presented
data
and
conducted
studies
covering
multiple
custom
robotic
instruments.
• Presented
and
authored
internal
technology
comparisons
to
non
R&D
group
meetings. RESEARCH
ASSOCIATE
ALEXION
ANTIBODY
TECHNOLOGIES SAN
DIEGO,
CA
2005- 2008 RESEARCH
ASSOCIATE
GENOMICS
INSTITUTE
OF
NOVARTIS
FOUNDATION SAN
DIEGO,
CA
2004- 2005 E DUCATION
& C REDENTIALS
MASTERS’
OF
BUSINESS
ADMINISTRATION
RADY
SCHOOL
OF
MANAGEMENT,
UNIVERSITY
OF
CALIFORNIA,
SAN
DIEGO VON
LIEGIG
ENTREPRENEURSHIP
FELLOW
ELECTIVE
COURSES:
DISRUPTIVE
TECHNOLOGY
FOR
HEALTHCARE,
INNOVATION
STRATEGY,
TECHNOLOGY COMMERCIALIZATION,
OPERATION
STRATEGY,
TOPICS
IN
LEADERSHIP,
CREATIVITY
AND
INNOVATION B.S.,
BIOLOGY
RADFORD
UNIVERSITY,
RADFORD,
VI CHEMISTRY
LAB
ASSISTANT
L EADERSHIP
A ND
P UBLICATIONS
PRESIDENT
(2013)
AND
VICE
PRESIDENT
PUBLIC
RELATIONS
(2014)
TOASTMASTERS
CLUB
4980 WROTE
AND
PUBLISHED
‘OBAMACARE
AND
THE
SAN
DIEGO
LIFE
SCIENCE
INDUSTRY’,
RADY
BUSINESS
JOURNAL,
VOL
7,
ISSUE
1 INITIATED
&
HOSTED
PUBLIC
SEMINAR
EFFECTS
OF
PATIENT
PROTECTION
AND
AFFORDABLE
CARE
ACT
TO
SAN
DIEGO
BIOTECH
INDUSTRY E DUCATION
& C REDENTIALS
EXPERT:
EXCEL,
WORD,
POWERPOINT,
FILEMAKER,
SALESFORCE,
OFFICE,
JMP;
ADVANCED:
CRYSTAL
BALL,
SOLVER
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