MATTHEW

G.

ARCHER,

MBA m:

***- ***- ****

adej9o@r.postjobfree.com

San

Diego,

CA linkedin.com/in/matthewgarcher GLOBAL

PRODUCT

MANAGER

B USINESS

D EVELOPMENT S TRATEGY

& P LAN

L EAD

T ECHNICAL

S UPPORT

S PECIALIST E XCEEDING

P RODUCT

MANAGEMENT M ETRICS

I NCREASING

R EVENUE

& P ROFITABILITY A

highly

accomplished

‘forward- thinking’

Global

Product

Manager

with

over

fifteen

years

of

progressive

success

guiding global

product

management and

business

development strategies for

high- performing

products

and service

offerings in competitive

markets.

A

respected

visionary

leader

known

as

a

company,

product

and

brand

champion

who

envisions

and manages

global

optimization,

competitive

advantage,

partnership

gains,

as

well

as

business,

pipeline

and

revenue

growth. C AREER

H IGHLIGHTS

● An

expert

understanding

of

product

management,

business

and

technology

that

drives

successful

product

strategy through

astutely

anticipating

market

trends

with

timely

campaign

plans

to

optimize

business

&

profit

growth.

● Turns

vision

into

results

working

across

teams,

geographies

and

cultures,

C- suite

and

all

levels

of

stakeholders,

in Product

Management

and

Business

Development

turning

complex

projects

into

optimal

business

strategies

● Mission

Accomplished:

Reputation

for

turning

vague

ideas

into

operations

that

generate

profit.

● Noted

for

proficient

business

and

technical

acumen,

strategic

vision

and

execution

who

has

built,

aligned

and managed

diverse,

marketing

strategies

to

target

market

engagement

and

performance.

● Sought

after

for

special

projects.

● Extensive

product

management

expertise

including

demand

generation

and

extending

market

reach.

Ability

to

drive overall

product/company

success

through

trend

analysis,

and

business

and

data- driven

insights.

● Progressive

leadership

leveraging

shared

value

vision

and

cultivating

global

relationships

to

advance

business

goals. A REAS

O F

E XPERTISE

● Strategic

Vision,

Planning

&

Execution

● Medical

Diagnostic

Product

Manager

● Cross

Functional

Team

Leadership

● Multi- Industry

Product

Developments

● Positioning,

Messaging,

Value

Propositions

● Executive

Presentation

● Demand

Generation

Campaigns

● Demand

Forecasting

● Customer

Communication

● Global

Business

Development

● Business

&

Technical

Acumen

● Product

Launch

&

Operations

● Project

Management

&

Delivery

● Legislative

Regulation

Effects

● Blood

Culture

Identification

P ROFESSIONAL

O VERVIEW

GLOBAL

PRODUCT

MANAGER

GENMARK

DIAGNOSTICS CARLSBAD,

CA

2019- 2020 Recruited

to

manage

three

blood

culture

identification

(BCID)

molecular

multiplex

diagnostic

products

to

identify organisms

and

related

resistance

genes.

Position

ended

in

workforce

reduction.

• Developed

content

for

market

research

and

strategic

directions

for

current

and

future

market

trends.

• Created

new

clinical,

economic

and

lab

customer

content

for

product

value

propositions

to

meet

operating

plans.

• Supported

sales

and

regional

field

teams

by

providing

documentation,

resources

and

customer

facing

content

for presentations.

• Worked

cross- functionally

to

support

internal

product

documentation

and

ensured

full

regulatory

compliance.

• Collaborated

across

external

and

internal

customers

to

define

vision,

business

case,

roadmap

and

requirements

to

be built

and

delivered

by

engineering

teams.

• Attended

conferences

and

customer

sites

to

support

sales

team

and

highlight

value

proposition

of

BCID

products. TECHNICAL

SUPPORT

SPECIALIST

QUIDEL SAN

DIEGO

CA

2018

-

2019 Provided

technical

support

to

medical

professionals,

sales

team

and

end

users

for

Quick

Vue

lateral

flow

tests

and

Sofia analyzer

products.

• Advised

and

collaborated

with

Regulatory,

Quality

Assurance,

Quality

Control,

Customer

Service,

Research,

Sales

and Marketing

team

for

product

information,

addressing

customer

concerns,

corrective

action

and

customer

follow- up.

• Managed

and

resolved

complaints

and

process

from

intake

to

closure

ensuring

regulatory

and

quality

compliance.

• Developed

and

presented

technical

information

to

increase

product

knowledge

and

ensure

best

practices. MATTHEW

G.

ARCHER

PAGE

2

PROFESSIONAL

OVERVIEW

CONTINUED…

BUSINESS

DEVELOPMENT,

DIAGNOSTIC

PRODUCT

LINE,

EUROPEAN

REGION

CTK

BIOTECH SAN

DIEGO,

CA

2017

-

2018 Created

demand

forecasts

for

CE

Mark

approved

products

for

all

European

customers.

• Developed

sales

strategy

and

marketing

communication

to

all

customers

in

European

region

that

grew

annual

sales.

• Performed

market

research

to

determine

market

strategy

for

largest

European

customer

segments

(private,

public, tender,

etc.)

• Identified

and

opened

five

new

international

distributors

with

projected

annual

sales

of

over

$100,000.

• Increased

global

sales

via

global

travel

to

customer

sites

in

India,

Croatia,

Armenia,

Turkey,

Austria,

Slovakia,

and Romania

to

assess

account

potential,

foster

new

and

existing

relationships,

and

value

propositions

with

key

leaders.

• Managed

lifecycle

of

product

launch

and

legacy

sunset

products

for

20+

accounts

over

$3M

in

Europe/Middle

East.

• Organized

and

hosted

event

booths

in

Dubai,

India

and

Germany

to

meet

existing

and

new

customers

by

clarifying value

proposition

and

product

benefits

to

global

market. CUSTOMER

SERVICE/SALES

ASSOCIATE

REDBOCK

CONSULTING SAN

DIEGO,

CA

2016

-

2017 Communicated

value

proposition

to

healthcare

professionals

to

increase

sales

pipeline

and

convert

market

share.

• Built

and

developed

relationships

with

key

accounts

to

ensure

customer

satisfaction

and

loyalty.

• Prospected

and

established

customers

through

outside

sales

calls

and

customized

follow

up

discussions.

• Used

online

social

media

to

drive

market

acceptance,

introduce

competitive

advantage

and

value

proposition. PRODUCT

MANAGEMENT

CONSULTANT

CARBONASE

CONSULTING

GROUP SAN

DIEGO,

CA

2013

-

2016 Built

and

presented

pricing

models

for

investor

presentations

and

pricing

strategy.

• Designed

business

plans,

financial

models

and

sensitivity

analysis

to

identify

optimal

marketing

strategy

in

order

to maximize

revenue

for

start- up

companies.

• Conducted

market

research

to

determine

immature

market

opportunities

and

presented

to

inventors

need

for alternative

technology

development.

• Identified

strategic

direction

for

novel

technology

for

treatment

of

mental

health,

utilizing

app- based

technology

for behavior

modification

to

increase

patient

adherence

resulting

in

greater

patient

outcomes.

• Advised,

made

recommendations

and

presented

in

meeting

of

Southern

California

Healthcare

Technology

Group. RESEARCH

ASSOCIATE

II

HOLOGIC

(FORMERLY

GEN- PROBE,

INC.) SAN

DIEGO,

CA

2008

–

2014 Demonstrated

to

FDA

and

CE

Mark

regulatory

bodies

effectiveness

of

experimental

liquid

handling

technology

resulting

in approval

of

a

multi- million

dollars

profit

generating

PANTHER

system.

• Provided

technical

support

to

Assay

Validation

team

and

provided

feedback

to

engineering

r.

• Qualified

and

optimized

novel

technology

PANTHER

System

to

use

with

Gen- Probe

APTIMA

Combo2

assay

for

use detecting

Chlamydia

Trachomatis

and

Gonorrhea

Neisseria

using

rtPCR.

• Collaborated

as

member

of

HCV

Assay

Development

team

to

ensure

successful

and

timely

product

launch.

• Wrote

reports,

presented

data

and

conducted

studies

covering

multiple

custom

robotic

instruments.

• Presented

and

authored

internal

technology

comparisons

to

non

R&D

group

meetings. RESEARCH

ASSOCIATE

ALEXION

ANTIBODY

TECHNOLOGIES SAN

DIEGO,

CA

2005- 2008 RESEARCH

ASSOCIATE

GENOMICS

INSTITUTE

OF

NOVARTIS

FOUNDATION SAN

DIEGO,

CA

2004- 2005 E DUCATION

& C REDENTIALS

MASTERS’

OF

BUSINESS

ADMINISTRATION

RADY

SCHOOL

OF

MANAGEMENT,

UNIVERSITY

OF

CALIFORNIA,

SAN

DIEGO VON

LIEGIG

ENTREPRENEURSHIP

FELLOW

ELECTIVE

COURSES:

DISRUPTIVE

TECHNOLOGY

FOR

HEALTHCARE,

INNOVATION

STRATEGY,

TECHNOLOGY COMMERCIALIZATION,

OPERATION

STRATEGY,

TOPICS

IN

LEADERSHIP,

CREATIVITY

AND

INNOVATION B.S.,

BIOLOGY

RADFORD

UNIVERSITY,

RADFORD,

VI CHEMISTRY

LAB

ASSISTANT

L EADERSHIP

A ND

P UBLICATIONS

PRESIDENT

(2013)

AND

VICE

PRESIDENT

PUBLIC

RELATIONS

(2014)

TOASTMASTERS

CLUB

4980 WROTE

AND

PUBLISHED

‘OBAMACARE

AND

THE

SAN

DIEGO

LIFE

SCIENCE

INDUSTRY’,

RADY

BUSINESS

JOURNAL,

VOL

7,

ISSUE

1 INITIATED

&

HOSTED

PUBLIC

SEMINAR

EFFECTS

OF

PATIENT

PROTECTION

AND

AFFORDABLE

CARE

ACT

TO

SAN

DIEGO

BIOTECH

INDUSTRY E DUCATION

& C REDENTIALS

EXPERT:

EXCEL,

WORD,

POWERPOINT,

FILEMAKER,

SALESFORCE,

OFFICE,

JMP;

ADVANCED:

CRYSTAL

BALL,

SOLVER

Contact this candidate