Home Health Sales Representative

Denise M. Creacy

Cape Coral, FL ***** 609-***-****

**********@*****.*** https://www.linkedin.com/in/denisecreacy-05a1a09b//

QUALIFICATIONS SUMMARY

Charismatic, versatile and driven professional with demonstrated capacity to optimize operations, accelerate revenues, and build high-performing teams; ready to contribute to long-range operational objectives and deliver immediate results serving as a Community Relations Director.

Operational Oversight: Personable, hands-on leader with repeated success overseeing multi-faceted operations including Community Relations, Sales and Marketing, and Admissions. Drive strategic planning and general business management functions, manage key accounts and budgets, and introduce strategies, plans and initiatives to optimize revenues and profitability.

Relationship Development: Excel at interfacing with clients, colleagues and leaders, assessing customer needs and consumer behavior, driving liaisons across communities, swiftly addressing inquiries enabling efficient issue resolution, networking and forging loyal and long-lasting relations and strategic partnerships, delivering top-notch service, and continually serving clients with poise and professionalism.

Leadership and Training: Highly effective at building high achieving teams, supporting team collaborations, and engaging with, training, further developing, mentoring and motivating personnel to excel, surpass targets and expectations, and produce outstanding results.

Key Strengths: Innovative, change agent and visionary leader with big picture vision, unique leadership qualities, strategic agility, solid business and financial acumen, exceptional communication and interpersonal skills, and meticulous work ethic; proficient in driving business transformation, achieving optimal operational impacts with minimal resource expenditures, and successfully positioning business for success.

EDUCATIONAL BACKGROUND

B.A. Business Management Magna Cum Laude Cabrini College – Radnor, PA

A.A. General A.A . General Business Mercer County Community College – West Windsor, NJ

PROFESSIONAL EXPERIENCE

Director of Community Relations, Avidity Home Health – Fort Myers, FL 8/2012 – Present

Nurture and cultivate trust with patients consistently creating meaningful relationships. Drive networking processes within Community, Medical Society and achieve the organization's vision. Efficiently submit necessary documentation and meet deadlines.

Strengthened organization’s revenues and sustainability by directing and coordinating start-up efforts for new healthcare business in conjunction with colleagues, and efficiently utilizing the book of business I had to drive development and growth of this new Home Health Agency.

Boosted workplace efficiency and effectiveness by educating Physician and referral nurses on services provided, and developing relations with Case Managers in Hospitals, and Social Workers in Behavioral Health Hospitals, Skilled Facilities and Assisted Living Facilities.

Optimized intake operations by efficiently processing patients receiving Home Health services, and educating and guiding patients and family members on various services available.

Positioned referral sources to consistently deliver optimal patient care by facilitating training to ensure Home Health ordered in a smooth and efficient manner with correct documentation, and cultivating solid relations.

Director of Marketing, Comprehensive Home Care of Southwest Florida – Fort Myers, FL 9/2004 – 8/2012

Provided oversight of marketing and promotional activities across division, led operations of referral nurses, social workers, and case managers, and drove clear and concise liaisons with community members and medical society. Organized quarterly promotional items meeting with distributors, and set up, coordinated and attended industry trade shows.

Enriched employees’ community liaisons skills by facilitating training on services available and liaising with communities, and guiding and motivating the team to achieve goals and expectations.

Grossed in excess of $100K in just one month and maximized delivery of Home Health services across community by building and leading Latino marketing team through introduction of new Spanish section of home health, creating business accounts to service community, appearing on D'Latino TV and in Latino newspapers, developing brochures in Spanish, and attending Latino Community meetings and formal events for Latino Doctors.

Achieved top sales performer in district each year by providing compassionate care, branding market place with company’s services, cultivating solid account base, and advising and educating marketers on how to brand, follow up on, and develop relationships that turn into revenue.

Admissions Director, Heartland Home Healthcare – Ft. Myers, FL 11/2003 – 9/2004

Hired marketers, facilitated training, educated on services available, and coached on correct patient type to qualify for Home Health.

Increased admissions by developing strong professional relationships with medical industry leaders which led to connections with multiple facilities and Physicians, and driving continuous communication follow ups with patients and Physician to ensure top notch care provided.

Maximized workflow by introducing a streamline process for referrals, and efficiently directing team operations.

Additional Experience

Exhibition Sales Manager CMP Princeton Inc.

Senior Account Manager Direct Fulfillment

Customer Care Representative Princeton Softech

Associate Territory Business Manager – CV&NIDD Bristol-Myers Squibb

Senior Inside Sales Representative Gold Star Go-Getter Apothecon (Division of Bristol-Myers Squibb)

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