Shreya Verma adej7b@r.postjobfree.com · linkedin.com/in/shreyav10

Summary

A digital strategist combining strong technical ability with analytics to help businesses grow & scale efficiently. Education

Master of Business & Science – Engineering Management Sep 2017 – May 2019 Rutgers University New Brunswick, NJ

Bachelor of Engineering – Electronics & Communication 2012 – Mar 2016 Barkatullah University Bhopal, India

Technical Skills

Digital Marketing: Email Marketing, SEO, A/B Testing, Content Marketing, Paid Media (PPC, Display ads) Tools: Ad Managers (Facebook, Google, LinkedIn), Salesforce CRM, Mailchimp, Google Analytics, Data Studio, SEMRush, Jira, Confluence, Excel, WordPress, HubSpot Project Coordination:Stakeholder & Vendor Management, Waterfall/Agile/Scrum methods Programming: HTML & CSS, Tableau, SQL, Python

Work Experience

Digital Marketing Specialist – Bold Worldwide NYC Jan 2020 – Present

● Developed paid ad strategies that increased lead generation over 25%

● Managed a $2M total budget and executed PPC ad campaigns across Facebook, Google & Linkedin

● Devised SEO strategies for 4 clients - achieved page one ranking and a 12% increase in organic traffic

● Prepare regular marketing reports to clients that analyze & summarize the performance of campaigns

● Collaborated with Sales to automate their CRM workflows to increase day-to-day reporting efficiency Business & Marketing Intern – Rutgers University (PSM) Piscataway, NJ Feb 2018 – May 2019

● Liaison to improve the experience between the department, students & advertising agencies

● Partnered with the Director to develop marketing campaigns resulting in 3% higher student intake

● Used Salesforce to analyze 1100+ students data and draft remarketing campaigns to increase web traffic

● Analyzed KPI, A/B tested campaigns & conducted promotional events to source potential new customers Digital Analyst Extern – Rutgers University New Brunswick, NJ Sept 2018 – Dec 2018

● Worked on SEO strategies to improve page ranking and increase website traffic by 9%

● Strategized & measured KPIs to dramatically increase engagement & performance on social media

● Analyzed market trends to develop product fit strategies to increase sales of NFBD Football jerseys

● Conducted research on consumer behavior to improve marketing campaigns and acquisition strategies Digital Marketing Intern – North American Disease Intervention NJ May 2018 – Aug 2018

● Executed a 3-part strategy to improve search presence that resulted in a 2X increase in visitor traffic

● Devised a content strategy using Google Analytics & Keyword Planner, Soolve resulting in 3X CTR Analyst & Product Consultant – Lotus Infrared Reality Ltd. Bhopal, India July 2016 – June 2017

● Coordinated Saas & B2B projects beginning to completion - worked with 50+ clients resolving issues

● Worked with Design, Product & Acquisition teams to test product features, develop go-to-market plans

● Created content strategy for social media & email marketing campaigns & nurtured leads into customers

● Worked Pre-Post Launch with Sales team on targeting, messaging monitoring product sales performance

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