Luis Puerta

Puerto Rico, Miami, Colombia Email adej2h@r.postjobfree.com Mobile 1-787-***-****

Turning 19-year, knowledge and experience, into customer benefits Understanding the new reality from client's budget Increasing ROI - Believe and Serve

Creating new ways to achieve cost effective investment Make real a win to win situation for Clients and Suppliers Willing to relocate: Anywhere Authorized to work in the US for any employer EC PROJECTS - San Juan, PR

Marketing Specialist

February 2011 to Present - 9 Years

Caribbean Region and Central America Base San Juan WORK EXPERIENCE

• Successfully drive business in a competitive industry working independently

• Design - Sale - Execute Specific Marketing Programs - Promotions and Corporate Events for all industries Attending client marketing needs in the Caribbean & Central American Region.

• Offering marketing solutions like the strong & reliable alternative Implement local solution for the requirements in each country

• Grow Up the business expanding client’s services

• POP Material Customized Sales Store Displays Personalized solutions

• Audio visual Rental Equipment & Services

• Catering Services 1to 50 attendees

• Event Design Production Coordination

• Corporate Video Production

• Convention Booth Design and Development

• Companies Carvajal – Microsoft - Adistec - TechData – Inova - Auxilio Mutuo - Marsh Saldaña - Mass Mutual – Masglo – Evertec

McCann Erickson Advertising Agency - San Juan, PR

PROJECT MANAGER

December 2000 to December 2010 - 10 Years

Caribbean Region and Central America Base San Juan WORK EXPERIENCE

• Develop Update Department Calendar Visualize and program resources and requirements for each effort

• Realize Administrative Controls for Finance & Account Department - Internal Process

• Clients MasterCard - Microsoft - SAP - General Motors - Nestle - Dentyne - Carvajal - HP - Coca Cola - Anixter - Nortel - Yellow Pages – Bacardi

ACHIEVEMENTS

• 10% of total agency annual sales generated.

• 40% Department annual sales.

• Maintain administration and accountable process clear and updated.

• Design reliable programs Exhibition and Event Logistics. TASK DETAILS

EVENT COORDINATOR

Client MICROSOFT

• Produced and managed Quantity 90 Events 3 Large - 35 Medium - 52 Small per Year including pre-production, on- site execution, and post-event tasks (Not included Conventions or Exhibitors)

• Attending the event requirements - Identify the best venue option (Localization – Prices – Accessibility – Availability)

• Collaborated closely with vendors on pre-production logistics, negotiating contracts, and ensuring timely payment of invoices post event - Evaluate hotel services - Rooms – Internet – Space – Parking – Power Cost - On Site Venue inspection - Verify space and facilities. Star Hotel negotiation Communicate needs and logistic - F&B Room Rental - Attendees Amount – Request Quotation - Request floor plan with details (stage and sitting) according the audiovisual equipment - Revise proposal adjust the menu and define the service hours according with the event agenda Approval – Sign Contract Prepare the payment and the insurance Understanding the hotel work execution all levels

• Audiovisual Suppliers and / or Exhibition Suppliers

• Design Stage - Decoration Theme - Evaluate and Request Audio Visual Equipment Included Lights – Request quotations - Revise and Approve Estimate

• Forecasting, monitoring and updating event budgets to maintain cost control - Stablish One Voice to maintain the changes and budget control

• Set Up Complete Event - Execute event - Event Production Manager

• Serving as the principal liaison at events for event speakers, sponsors, vendors, and internal staff

• Pre-production tasks include finalizing event orders, AV orders, shipping logistics, hotel accommodations, staff travel, attendee forecasting, menu selection and procurement of temporary meeting staff

• Organize & Distribute Exhibitors Space - Prepare Exhibition Area

• Prepare Postmortem Report with Budget Details (Decrease or Increase Details)

• Traveled 30% of the time to lead onsite event management TASK DETAILS

PROJECT MANAGER

Client NESTLE & CARVAJAL

• Design and create Promotional Program according the client and product needs Working with entertainment factor to make flashy demonstration

• Prepare the Supermarket Visit Schedule Date and Time for each promotion effort 50 hits per brand 2 Ambassador per hit Up to 150 hits per season

• Establish equipment - materials required - Evaluate according the product preparation and handling - Prepare product logistic Order – Pick Up – Storage – Inventory

• Request insurance endorsement

• Effectively communicate the strategy and objectives of the program improving and increasing the confidence of the staff recruited for the effort through personalized training by product, customer and tasks to be performed.

• Prepare brand ambassadors who can achieve the best approach by teaching the benefits of the product to the final user and transforming the client perception and behavior

• Onsite Supervision

• Develop specific custom formats to collect relevant effort information, amount of sales, amount of product in store, external weather agents - other promotions

• Use data analysis to prepare information relevant to the effort and report to Brand Managers and CEO to maximize next effort budget - improve product store - consumer behavior by region (tangible results)

• Make the information scalable - Prepare evangelization product presentation to sales force - distributors - users TASK DETAILS

PROJECT MANAGER

Client General Motors

• Prepare All Year Exhibition Program 5 Local Dealers 7 Units per Dealer One week into best mall near to the dealer localization

• Prepare One main show 13 units in specific event for show the new year models @ Big Mall in San Juan

• Design Theme for each show

• Set Up Dealers Exhibition in Malls Island Wide

• Stablish units and prepare the insurance endorsement

• Negotiate space rent with each mall

• Training Personnel for Specific Functions and Product Benefits Work Focus in

• Prepare forms to Collect Leads information

• Compile, Organize and analyze the collected data

• Send information to General Sales Manager to accelerate the sales procedure CORPORATE ACCOUNT SALES SPECIALIST - Carolina, PR

INTERSIGNS INC

June 1998 to November 2000 2 Years

WORK EXPERIENCE

• Attending company requirements Corporate clients 1 to 50 local branches, includes Virgin Islands

• Build the best liaison between companies

• Stablish clear and consistent administrative procedures like approvals invoices payments

• Meeting with the CEO/ Owner, CFO, Marketing and Operations Manager, to attend the requirements and needs of the projects, new branch, image change, repairs, maintenance

• Program visits each branch according main company plan Coordinate visit with branch manager

• Onsite inspection Verify facias construction materials – measures - facilities - electricity - equipment required crane elevation scissors

• Collect information and initiate the quotation procedure Design and Sign Measures – Visual proposal Submit this information with technical information Sign materials Lights required Sign Measures Power Connection Equipment

• Receive quotation revise sign details Production Time – Installation - Price

• Sales & Project Manager tasks was completed for this job

• Prepare proposal and client presentation Revise the details and obtain the approval and PO

• Process the production order Schedule the sign installation

• Schedule Branch Visits Verify the branch status prepare service quotation and generate sales

• Companies BBVA - Pueblo Super Markets - Glidden Sedeco - Goya 30% of total annual sales generated

Additional Information Skills

Budgeting — Proficient Marketing Strategy — Proficient Microsoft Office — Proficient Supervisory Skills: Interpersonal Skills — Proficient Customer Focus & Orientation — Highly Proficient Sales Skills: Influence & Negotiation — Proficient Conscientiousness — Proficient NEGOTIATION

Understanding the essence of sales Looking for the best relationship and win-win situation Develop effective habits to communicate and clarify the client doubts Making remarkable the product or services benefits without relying on competition differences Translate the knowledge into time reduction

SERVICE

Understanding the need - Designing a precise solution Direct all the efforts & resources to obtain the Client Satisfaction and the Attendees Every time Every moment Empower each person on the team to reliably perform the assigned tasks Customer Service 11 years additional experience

Education

Associate in Administration

SENA - Bogota. Colombia

January 1986 to May 1989

Links

https://www.linkedin.com/in/luis-puerta-813a901a

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