Social Media Life Insurance

PRANAV THAKKAR

*********@*****.*** • +91-983**-***** / +91-982**-***** • Mumbai, India

B2B, B2C AND B2F MARKETING STRATEGIC COMMUNICATIONS CRISIS MANAGEMENT INVESTOR RELATIONS POLICY ADVOCACY DIGITAL AND SOCIAL MEDIA MARKETING INTERNAL COMMUNICATIONS

CSR AND SUSTAINABILITY STORY TELLING

Experience of working with manufacturing sectors, listed companies & communication consultancies Corporate Communications Marketing Strategies and Campaigns Public and Media Relations Social Media Strategies and Campaigns Positioning and Branding Corporate Reputation Management Investor Relations ORM Employee Engagement Global Stakeholder Management People Management A result-oriented marketing and communication professional with over 20 years of experience, having worked across diverse sectors. Analytical thinker with problem-solving approach to help organizations in building a competitive edge, delivering business goals, process improvements and multi-stakeholder engagement. Deep understanding of the manufacturing sector, with proficiency in B2B, B2C, B2F and rural marketing. Excellent communication skills, project management skills and ability to solve problems creatively. Experience of collaborating closely with farmer community, industry associations, trade associations and local communities. Recognized for decisive leadership and proven ability to face challenges head-on and execute sound decisions while working under rigid timelines and pressure situations. Ability to manage multiple projects concurrently across diverse product categories, multiple stakeholders, and geographies. CAREER HIGHLIGHTS

PROFESSIONAL EXPERIENCE

FTI Consulting, Mumbai February 2020 – Present

Sr. Director Strategic Communications (Communication & Policy Advocacy) US Headquartered leading business consultancy providing advisory to reputed global brands. Working with reputed business groups as lead strategist, advising them on strategic communication and policy advocacy, assisting them to achieve their communication objectives as well as their business goals.

• Go-To-Market Strategies

• Corporate Rebranding and Transformation

• Hostile Takeover and Open Offer

• Public Hearings

• Policy and Media Advocacy

• Anti-dumping Duty Campaign

• Influencer Led Advocacy Programs

• IPO

• M&As

• B2B & B2F Social and Digital Channels

• Surrogate PR campaigns

• Green Field & Brown Field Projects

• Digital Advocacy Campaigns

• Market Research

• Stock Exchange Communication and Investor

Relations

• Community Engagement and Sustainable

Initiatives

• Local Influencer Network Building

• Trade Association and Industry Association

Engagement

• Employee Engagement and Internal

Communications

• Employee Value Preposition (EVP)

Deepak Fertilizers and Petrochemicals Corporation Ltd, Pune, India, Jan 2014 – April 2019 Vice President / Head – Strategic Communications

A leading manufacturer of acids, solvents, specialty chemicals and crop nutrition products. Group level responsibility included working closely with the Chairman and C-Suites across multiple businesses and group companies. Responsibility included managing PR, media relations, corporate brand, marketing communication, crisis, reputation management, investor relations, multi-stakeholder engagements, policy advocacy and industry advocacy. Accountable for media advocacy, go-to-market strategy, budgeting, partner management, campaign rollouts, process improvements, cost optimization, stakeholder, and team management.

Ketchum Sampark, Mumbai, India, Apr 2010 – Dec 2013 Associate Partner

A global PR and Communications firm, with expertise in handling communication mandates for large and diversified conglomerates, financial services groups, and special situation projects. As Corporate and Financial Services vertical head, was accountable for managing 18+ accounts, including Wadia Group, RPG Group, Aditya Birla Financial Services Group, Bajaj Finance, Bajaj Finserv, SBI Life Insurance, HDFC ERGO, NSE, Bain Capital, ICICI Ventures, Bank of America and HDFC Bank. Responsibility included managing profitability and ensuring zero loss of existing clients and team members. GTL Ltd, Mumbai, India, Sep 2005 – Mar 2010

Associate Vice President

A leading group with business interests across telecom ancillary and aviation ancillary, having presence across 44 countries. A group level role with responsibilities of improving and strengthening market credibility of the group and its promoters. Responsibility included PR and media relations, reputation management and crisis management. Part of the core team for global acquisitions, IPO and restructuring. PRIOR EXPERIENCE

Birla Sun Life Insurance Company Ltd, Assistant Manager - Sales Promotion, Apr 2003 – Jul 2004 Motwani Enterprises, Brand Manager, Jan 2001 – Apr 2003 Indo Rama Cement, Corporate Communication Executive, Jul 1999 – Jan 2001 Maestro Communication, Promoter, Apr 1993 – Jul 1999 EDUCATION

• Bachelor’s in commerce (B. Com), Mumbai University, India

• MDP (Management Development Program), IIM-Ahmedabad, India RECOGNITION

Recognized amongst 50 Most Talented Corporate Communication Leaders in 2015 & 2016

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