Director of Visual Presentation, District Manager, General Manager

Jonathan Gentry

Los Angeles, CA 310-***-****

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DIRECTOR: RETAIL SALES STORE OPERATIONS VISUAL/CREATIVE Professional Summary:

Proactive and results-driven Director offering 20+ years of progressive management, operational, and leadership success in retail sales. Strategic expert in strengthening visual presentation, implementing training programs, and creating foundation for further growth. Self-starter and top performer with ability to implement visual and operational enhancements that drive year- over-year sales volume. Confidently align with organization leaders to support key business initiatives. Areas of Expertise:

Regional & District Management Selling Strategies & Revenue Generation Visual Merchandising Project Management Needs Assessment Inventory Control Territory Management Multimillion-Dollar P&L Management Sales Forecasting Policy & Procedure Development New Store Openings/Remodels Expense / Shrink Control Employee Relations / HR Performance Evaluations Strategic Planning PROFESSIONAL EXPERIENCE

Director of Visual Presentation/District Manager—US BLDWN Denim/Standard Style 2017 - Present

• Developed and created BLDWN Denim’s first all store directive for seasonal floor sets

• Created and designed all seasonal windows and mannequin looks for each region

• Mocked up and presented all store design plans and fixture layout for all doors

• Sourced all propping and visual elements for each door

• Purchased and sourced all vintage design furniture for the LA Flagship Opening

• Oversaw and managed all visual merchandising for new store openings and remodels (11 stores in 2 years)

• Directly managed visual merchandising for all full price stores and one outlet

• Worked closely with the merchant team to ensure product is in line for each door and market

• Operationally managed 4 doors in the US, with a focus on strong client engagement, staff development, recruiting, sales, and KPI’s

• Created a positive work environment to build and grow a strong leadership and sales team

• Worked closely with the President and VP of Sales to identify and create a new brand identity in the emerging ready to wear market

Director of Visual Merchandising—South Korea Club Monaco, A Division of Ralph Lauren 2012 - 2016

• Chosen by Club Monaco to relocate to Seoul, South Korea to support the growth of the brand in Asia

• Ensured visual and merchandising standards met expectations set by the US office; trained merchants and visual teams of SK Fashion, the licensee for Club Monaco in Korea

• Developed and managed a visual team within SK Fashion that was responsible for overseeing 73 stores throughout South Korea

• Partnered with the US office and SK Fashion to ensure collections were appropriate for each South Korean location

• Developed and trained freelance stylists to create and style market-appropriate looks

• Developed a merchandising and styling strategy for SK Fashion local production for Club Monaco that was unique to the market and the entire Club Monaco/RL brands. This product accounted for 40% of all sales

• Successfully grew Club Monaco’s presence in Korea from 36 stores to 73 stores (including Department Store Shop in Shops, Flag Doors, and Outlets) during my period in Korea

• Project Managed the remodeling 34 stores in 4 years, and the opening of an additional 37 stores during this period

• Sourced all propping, artwork, and fixtures for stores

• Assisted the Hong Kong visual team in opening 10 stores in Hong Kong, Shanghai, Bangkok, and Macau

• Revitalized Club Monaco which posted positive year-on-year results and moved from the bottom performing brand for SK Fashion in 2012 to the #1 brand in profitability by 2014 and continues to hold the positive results through 2016

• In the Ralph Lauren Corporation 6 of the top ten stores, in dollars per square foot were in South Korea Director of Store Experience—West Coast (US/Canada) Club Monaco, A Division of Ralph Lauren 2007 - 2012

• Implemented and followed up on all in store floor sets, visual upgrades, staff training, and overall visual presentation of 20 stores

• Managed a visual team that included a Regional Manager in Western Canada, 2 Area Visual Managers, and a visual team in each store location

• Partnered with merchants and planners in creating a “Hot Weather Strategy” to drive sales in warmer climates

• Achieved positive comparison sales for 2009 through effective merchandising and elevation of the brand, with the region posting a positive comp for 2009

• Chosen to spend 2 months in Seoul, South Korea training the visual team and elevating the brand awareness in this growing market

• Played a key role in the South Korean market boosting double digit comps after the implementation of these training programs, posting an 18% increase in sales

• Recognized as a leader within the Field Organization and chosen to support the Home Office during floor sets for the company directive of the NYC Flagship location monthly

• Communicated direction from Corporate Office to field visual teams, with an eye on execution and detail

• Led new store openings in Hawaii and Michigan. Led remodel of Beverly Drive location in 2009, and 2011, Beverly Center in 2011, and South Coast Plaza in 2011

Regional Visual Manager—West Coast Lucky Brand Jeans 2005 - 2007

• Oversaw Visual Presentation of a Region of 66 stores located within the Western half of the United States

• Successfully managed a visual team that included 2 District Visual Managers, and 3 Area Visual Managers, with a focus on training the field team both at the store and district level

• Collaborated with the corporate visual team on floor sets, styling, in store concepts and creating a company standards manual

• Successfully opened 15 stores throughout the United States, with a unique perspective for each new market

• Through a strong visual presence helped drive sales for a positive comp in 2005 and 2006

• Increased the visual integrity and brand awareness of Lucky Brand Jeans in the Western Region Senior Visual Coordinator—West Coast / Midwest Club Monaco, A Division of Ralph Lauren 2003 - 2005

• Instituted merchandising standards for 15 stores throughout the West Coast and the Midwest

• Ensured the visual teams and management were trained in mapping, visual presentation, window presentation, brand integrity, and proper replenishment standards

• Drove overall store sales through increased focus on visuals and merchandising General Manager

• Consistently met goals and merchandising standards directed by the New York corporate office

• Oversaw HR procedures, Operations, Sales, and Merchandising of both the Beverly Center and Sunset locations

• Grew sales by 23% at Sunset the location and 8% at the Beverly Center location Store Manager GAP 2003

• Created quarterly budgets for a multimillion-dollar business, overseeing recruitment, training, sales generation, and merchandising

• Managed all HR procedures with an emphasis placed on retention and staff loyalty

• Increased sales by 13% and increased the Average Transaction by $7.85, recognized as the highest in the Western Zone; developed and advanced top-performing staff, average staff size of 30-50 employees

• Previously served as Associate Store Manager and Assistant Store Manager Retail Merchandising Manager US agnès b 1999 - 2003

• Instituted merchandising standards for 11 US stores (New York, Boston, Miami, Chicago, Los Angeles, San Francisco, Honolulu, South Coast Plaza), including visuals, fixture design, and corporate/management training

• Served as a buyer for seasonal collections for all US men’s, women’s, and children’s stores, giving a close eye to the differing markets throughout the US

• Managed the store openings of 2 US stores and worked with the French visual team to open 3 stores in France

• Worked directly with Agnès and the French visual team to create a unique environment for the clientele Store Manager

• Oversaw day-to-day store operations, including client interaction and acquisition, merchandising, local marketing, training, recruiting, buying, and setting store goals

• Increased business over the previous year by 48%, leading San Francisco to post the highest percentage increase in the US. This was accomplished through client engagement, staff training, recruiting, creative merchandising, and store- specific seasonal buying

EDUCATION

Bachelor of Arts in History, with minor in Political Science California State University Bakersfield

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